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QUESTION Which of the following are advantages of implementing Google Tag Manager? A) You can add non-Google tags to your site without editing site code B) All of these answers are correct. C) You can add Google Analytics tags to your site without editing site code D) You can change configuration values in your mobile …

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QUESTION Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits? A) 33% B) 200% C) 0% D) 50% E) 100% …

Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits? Read More »

QUESTION What is the first step of analytics planning? A) Create your implementation plan B) Define your overall measurement plan and business objectives C) Document your technical infrastructure D) Implement Google Analytics The correct answer is: B) Define your overall measurement plan and business objectives Explanation: We will update later. sincerely thank

QUESTION You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path? A) Visits B) Bounce Rate C) Clicks …

You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path? Read More »

QUESTION Which of the following are true about segmentation? A) Segmentation should generally not be used without Real-Time reporting. B) Segmentation is a technique that should only be used by experienced analysts. C) All of these answers are correct. D) Segmentation allows you to isolate and analyze subsets of your data. E) Segmentation does not …

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QUESTION You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful? A) Annotations B) Secondary Dimensions C) Real-Time D) Intelligence Alerts The correct answer is: D) Intelligence Alerts Explanation: We will update later. sincerely thank

QUESTION Which of the following would be most useful for optimizing landing pages? A) Pageviews B) Visits C) Unique Visits D) Bounce Rate E) Unique Pageviews The correct answer is: D) Bounce Rate Explanation: We will update later. sincerely thank

QUESTION You should add Analytics Tracking code to your site _________. after implementation planning at the beginning of your fiscal year only before documenting your business objective during measurement planning The correct answer is: after implementation planning Explanation: We will update later. sincerely thank

QUESTION Which of the following would you use to set up a custom alert? A) Intelligence B) Content C) Conversions D) Real-Time The correct answer is: A) Intelligence Explanation: We will update later. sincerely thank

QUESTION Google Analytics can recognize returning users A) on websites, Android mobile apps B) Google Analytics cannot recognize returning users on any device. C) on websites, iOS mobile apps, Android mobile apps D) on websites only The correct answer is: C) on websites, iOS mobile apps, Android mobile apps Explanation: We will update later. sincerely …

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QUESTION Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table? A) use a pivot table with two dimensions B) sort the table by sessions from highest to lowest C) add a primary dimension D) apply a table filter E) add a secondary dimension The …

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QUESTION Which of the following would you use to send data from a website to Google Analytics? A) Campaign Tracking parameter B) none of these would be appropriate C) JavaScrip tracking code D) Google Analytics mobile SDK The correct answer is: B) none of these would be appropriate Explanation: We will update later. sincerely thank

QUESTION Which of the following represents a macro conversion for an ecommerce site? A) a completed sales transaction B) a click on a “buy” button C) receiving a product inquiry D) All of these are macro conversions for an ecommerce site. E) collecting a lead The correct answer is: A) a completed sales transaction Explanation: …

Which of the following represents a macro conversion for an ecommerce site? Read More »

QUESTION Which are the four main parts of the Google Analytics platform? A) Configuration, Processing, Report, and Recollection B) Configuration, Collection, Progressing, and Reporting C) Collection, Configuration, Processing, and Reporting D) Collection, Processing, Continuation, and Reporting The correct answer is: C) Collection, Configuration, Processing, and Reporting Explanation: We will update later. sincerely thank

QUESTION Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business? A) revenue and average order value B) pageviews and bounce rate C) bounce rate and average session duration D) pageviews and revenue The correct answer is: A) revenue and average order value Explanation: We will update later. …

Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business? Read More »

QUESTION You want to know whether button X is clicked more often than button Y. Which of the following would be most useful? A) Real-Time B) Annotations C) Events D) Intelligence The correct answer is: C) Events Explanation: We will update later. sincerely thank

QUESTION Which of the following would be valid segments to consider using to analyze traffic patterns in your data? A) traffic by device category B) traffic by marketing channel C) traffic by geography D) All of these answers are correct. E) traffic by time of day The correct answer is: D) All of these answers …

Which of the following would be valid segments to consider using to analyze traffic patterns in your data? Read More »

QUESTION Which of the following is not a standard campaign parameter? A) utm_adgroup B) utm_source C) utm_campaign D) utm_content The correct answer is: A) utm_adgroup Explanation: We will update later. sincerely thank

QUESTION In which of the following circumstances would you want to increase the default session timeout length in Google Analytics? A) You need to start collection Real-Time data. B) The average length of videos on your site is 35 minutes. C) Users typically spend less than 2 minutes on each page of your site. D) …

In which of the following circumstances would you want to increase the default session timeout length in Google Analytics? Read More »

QUESTION Why is it important that you maintain one unfiltered view when using filters with your Analytics account? To ensure you can always access the original data In order to configure Goals In order to use a filter for multiple views There is no reason to have an unfiltered view or A) You will need …

Why is it important that you maintain one unfiltered view when using filters with your Analytics account? Read More »