QUESTION If an advertiser improves the Quality Score of a keyword, this keyword may: A) receive fewer impressions on the Search Network B) automatically reset its match type to Broad C) earn the ad a higher average position D) be more likely to appear in bold when displayed in an ad The correct answer is: …
If an advertiser improves the Quality Score of a keyword, this keyword may: Read More »
QUESTION When sitelinks are set at both the campaign and ad group level, which will be displayed? A) Sitelinks at the ad group level B) Sitelinks with the highest ad rank C) Sitelinks related to the query searched D) Sitelinks from both the campaign and ad group The correct answer is: A) Sitelinks at the …
When sitelinks are set at both the campaign and ad group level, which will be displayed? Read More »
QUESTION If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content? Translated by an automated tool only Translated but also locally adapted for the audience Translated into the native language Left the same, and not translated The correct answer is: Translated …
QUESTION Why is it important to set SMART goals? A) SMART goals provide a realistic path to achieving your vision B) SMART goals help you focus on what needs to be accomplished C) SMART goals hold you accountable to the work that needs to be done D) All of the above The correct answer is: …
QUESTION You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings? A) ($10)*(% Basic customers)*(Basic average lifetime in months) …
QUESTION When looking to expand your business internationally on social media, what should you do first? Treat all social media channels the same Use popular phrases and memes for that area Analyse platforms popular in that area Not advertise at all, as other countries don’t like social advertising The correct answer is: Analyse platforms popular …
QUESTION You have just been promoted to lead all of your organization’s inbound efforts. Your first area of business is to set your team’s SMART goals for the year. Which of the following is critical to ensuring your goals are “attainable”? A) Analyze your current and historical metrics and benchmark data B) Have assets already …
QUESTION Which formula represents how Ad Rank is determined on Google search? A) Popularity of the website being advertised B) Historic average position of each ad C) Maximum cost-per-click (CPC) multiplied by Quality Score D) How much an advertiser is willing to spend each day The correct answer is: C) Maximum cost-per-click (CPC) multiplied by …
Which formula represents how Ad Rank is determined on Google search? Read More »
QUESTION An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the: A) Ads tab of a specified group. B) Ad extensions tab. C) Opportunities tab. D) “Details” drop-down menu on the Keywords tab. You can read …
QUESTION When you’re creating a campaign in Hootsuite Campaigns, and trying to decide what information contestants must provide, what are two best practices? (pick two) A) think about the needs of the 3rd parties to whom you’ll sell the data once your campaign is complete B) let Hootsuite Campaigns’ ‘Auto-Create’ feature decide for you, especially …
QUESTION The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can send data to Google Analytics from any web-connected device send data to Google Analytics from a kiosk or a point of sale system upload aggregated data tables to Google Analytics A …
QUESTION True or False: You are setting your quarterly SMART goal for leads, but you don’t have any historical data on the number of leads generated per month. You should use industry benchmark data to help set your leads SMART goal. A) TRUE B) FALSE The correct answer is: Explanation: We will update later. sincerely …
QUESTION An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank? Change keyword match types from exact match to phrase match. Make changes to improve the components of Quality …
QUESTION Advertisers on Google search accrue cost in AdWords when: A) users click on their ads B) their ads appear on the Google search page C) the user completes a purchase D) they register a conversion using Conversion Tracking The correct answer is: A) users click on their ads Explanation: We will update later. sincerely …
Advertisers on Google search accrue cost in AdWords when: Read More »
QUESTION Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications. accessible | supply chain | legal affordable | supply chain | language exciting | customers needs | currency affordable | customer needs | legal The correct answer is: accessible | …
QUESTION Fill in the blank: When considering expanding a business internationally, the best place to start is to__________? use online tools to help you understand where there’s a strong demand for your products move the whole business to that country replicate your current business in as many countries as possible buy new domains for the …