To prevent your Shopping ads from appearing for certain search terms, you would:

QUESTION To prevent your Shopping ads from appearing for certain search terms, you would: add negative keywords to your campaign or ad group remove the related search terms from your product titles in your product data remove products from your product data put shorter descriptions in your product data The correct answer is: add negative …

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Why should Social media managers should begin the budgeting process for their social marketing program well before final budget numbers are settled?

QUESTION Why should Social media managers should begin the budgeting process for their social marketing program well before final budget numbers are settled? To make the most persuasive and data-driven case possible for influencing how much will be awarded. Because there will likely be other projects that arise and it’s important to leave yourself enough …

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You can add a “+” modifier in front of the words in a broad match keywords to:

QUESTION You can add a “+” modifier in front of the words in a broad match keywords to: specify that someone’s search must include certain words or their close variations indicate that this keyword should be dynamically inserted in your ad text specify that certain words and their close variants be prioritized override a negative …

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Why is recapping the conversation you just had during an exploratory meeting so important?

QUESTION Why is recapping the conversation you just had during an exploratory meeting so important? It demonstrates what an experienced salesperson you are. The potential buyer will be less likely to try to leverage a cheaper price from you. The potential buyer will appreciate how effectively you listened during the meeting and will be excited …

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True or False: To get full access to YouTube Analytics, you need to link your Google Ads and YouTube accounts.

QUESTION True or False: To get full access to YouTube Analytics, you need to link your Google Ads and YouTube accounts. True False The correct answer is: True Explanation: By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as …

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Your marketing team wants to add lead flows and messages to your company’s website. Where should each tool be used?

QUESTION Your marketing team wants to add lead flows and messages to your company’s website. Where should each tool be used? Put messages on any page talking about your company’s products or pricing, and put lead flows on all the other pages.   Put lead flows and messages together on all pages. To determine where …

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What should your sales team do with marketing qualified leads?

QUESTION What should your sales team do with marketing qualified leads? Reach out to help and answer questions. Try to close them before the “window of opportunity” closes. Back off and let marketing handle the communication. Wait for them to raise their hands. The correct answer is: Reach out to help and answer questions. Explanation: …

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For an advertiser focused on branding, what are the key success metrics?

QUESTION For an advertiser focused on branding, what are the key success metrics? Reach and frequency Clicks and Impressions Cost-per-conversions Conversion Rate The correct answer is: Reach and frequency Explanations: By analyzing reach and frequency data, you can estimate how many people saw your ads and how many times they saw them over a certain …

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What is meant by “Share of click-throughs: 8.1%” in this screenshot?

QUESTION What is meant by “Share of click-throughs: 8.1%” in this screenshot? Share of traffic on this link relative to the same links on other pages. Share of traffic relative to other links on the site. Share of traffic relative to other links on the page. The correct answer is: Share of traffic relative to …

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What’s the view rate of a Google Ads campaign that shows 10,000 impressions, 900 views, and 300 clicks?

QUESTION What’s the view rate of a Google Ads campaign that shows 10,000 impressions, 900 views, and 300 clicks? 0.2 0.11 0.09 0.02 The correct answer is: 0.09 Explanation: View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail …

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Which devices can Shopping ads appear on?

QUESTION Which devices can Shopping ads appear on? Tablets, mobile phones, and desktops Mobile phones Tablets and desktops Mobile phones and desktops The correct answer is: Tablets, mobile phones, and desktops Explanation: Of course shopping ads can appear on tablets, mobile and desktops. Just note that shopping ads are still not available in all countries. …

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Which of the following is not a benefit of using Hootsuite Analytics?

QUESTION Which of the following is not a benefit of using Hootsuite Analytics? A) Metrics data are updated in real-time B) It’s more efficient to gather metrics data in one place, rather than several different sources C) Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower D) Highly visual, …

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Identify the order of the elements below that most accurately reflects their relationship to each other.

QUESTION Identify the order of the elements below that most accurately reflects their relationship to each other. Departmental Goals, Organizational Goals, KPIs, Social Media Goals, Social Media Objectives Social Tactics, Social Media Objectives, Social Media Goals, Departmental Goals, Organizational Goals Organizational Goals, Social Media Objectives, Social Media Goals, Social Tactics, Departmental Goals Social Media Goals, …

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What can you learn by analyzing videos that keep subscribers coming back?

QUESTION What can you learn by analyzing videos that keep subscribers coming back? What are the characteristics of the videos enjoyed by subscribers? What are the traffic sources most used by non-subscribers? How does the channel branding influence the perception of non-subscribers? Will subscribers buy my product or service? The correct answer is: What are the characteristics …

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You’re discussing a potential buyer’s plan to reach one of their goals for this year. You discover they have some reservations about the plan and aren’t completely confident in it. How can you help the potential buyer feel more confident?

QUESTION You’re discussing a potential buyer’s plan to reach one of their goals for this year. You discover they have some reservations about the plan and aren’t completely confident in it. How can you help the potential buyer feel more confident? Downplay their concerns and praise the good points of their plan Elevate their concerns …

You’re discussing a potential buyer’s plan to reach one of their goals for this year. You discover they have some reservations about the plan and aren’t completely confident in it. How can you help the potential buyer feel more confident? Read More »

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?

QUESTION An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown? underwater lens camera camera for use under water underwater camera case underwater digital camera The correct answer is: underwater camera case Explanation: A keyword setting that allows your ad to show …

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown? Read More »