Digital Analytics Fundamentals Answers

QUESTION Digital Analytics Fundamentals  Answers. Learn the core principles of digital analytics including how to create a Google Analytics account, collect data, and navigate reports. Course Overview Lesson 1: Course overview Unit 1: Course overview Lesson 1: Course overview Lesson 1: Course overview Lesson 1: Course overview Lesson 1: The importance of digital analytics Lesson …

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Which of the following would prevent destination goal conversions from being recorded?

QUESTION Which of the following would prevent destination goal conversions from being recorded? There was a misspelling in the URL of the goal definition. The tracking code is missing from the conversion page. The match type in the goal definition is incorrect. All of these would prevent a destination goal from recording. The correct answer …

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The User ID feature is commonly used with which of the following website layouts?

QUESTION The User ID feature is commonly used with which of the following website layouts? Users can create an account on your website and log in on all types of devices Users can navigate between your website and multiple subdomains within one session Users must navigate to a 3rd party shopping cart domain to complete …

The User ID feature is commonly used with which of the following website layouts? Read More »

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

QUESTION Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success? bounce rate session duration pageviews conversion rate The correct answer is: conversion rate Explanation: We will update later. sincerely thank

Which of the following metrics is available when Site Search tracking is enabled? 2

QUESTION Which of the following metrics is available when Site Search tracking is enabled? Sessions with Search: The number of sessions that used your site’s search function at least once. Search Exits: The number of searches made immediately before leaving the site. Time after Search: The amount of time users spend on your site after …

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how would you track visitors coming from an email or newsletter campaign?

QUESTION By turning auto-tagging on Analytics will track visits coming from any campaign automatically By manually tagging the destination urls of the campaign It is not possible to track visitors coming from non adwords campaigns The answer is: [sociallocker] By manually tagging the destination urls of the campaign [/sociallocker] The correct answer is: By manually …

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Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?

QUESTION Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion? www.example.com/thankyou.php www.example.com/thankyou.html www.example.com/thankyou/receipt.php All of these would trigger a goal conversion The correct answer is: Explanation:

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data? 2

QUESTION The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data? Location Campaign medium Device category Interest category The correct answer is: Campaign medium Explanation: We will update later. …

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data? 2 Read More »

Which of the following is a valid tagged custom campaign?

QUESTION Which of the following is a valid tagged custom campaign? A) www.example.com?utm_campaign=fall&utm_medium=email&utm _source=newsletter1&utm_content=a1 B) www.example.com?utm_medium=referral&utm_source=example& utm_campaign=winter C) www.example.com?utm_medium=cpc&utm_source=mysearch&ut m_campaign=spring&utm_term=bacpacks D) www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring E) All of these are valid. The correct answer is: E) All of these are valid. Explanation: We will update later. sincerely thank

If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true?

QUESTION If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true? A) The keyword played an assist role less often than it played a last click role B) The keyword played an assist role in exactly one conversion C) The keyword played an assist role …

If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true? Read More »

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?

QUESTION Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report? A) utm_medium, utm_campaign B) utm_term C) utm_source, utm_term, utm_content D) utm_campaign, utm_source, utm_medium E) utm_content The correct answer is: D) utm_campaign, utm_source, utm_medium Explanation: We will update later. sincerely thank

Which of the following are advantages of implementing Google Tag Manager?

QUESTION Which of the following are advantages of implementing Google Tag Manager? A) You can add non-Google tags to your site without editing site code B) All of these answers are correct. C) You can add Google Analytics tags to your site without editing site code D) You can change configuration values in your mobile …

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Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

QUESTION Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits? A) 33% B) 200% C) 0% D) 50% E) 100% …

Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits? Read More »

You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

QUESTION You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path? A) Visits B) Bounce Rate C) Clicks …

You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path? Read More »

Which of the following are true about segmentation?

QUESTION Which of the following are true about segmentation? A) Segmentation should generally not be used without Real-Time reporting. B) Segmentation is a technique that should only be used by experienced analysts. C) All of these answers are correct. D) Segmentation allows you to isolate and analyze subsets of your data. E) Segmentation does not …

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You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?

QUESTION You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful? A) Annotations B) Secondary Dimensions C) Real-Time D) Intelligence Alerts The correct answer is: D) Intelligence Alerts Explanation: We will update later. sincerely thank