Which of the following are advantages of implementing Google Tag Manager?

QUESTION Which of the following are advantages of implementing Google Tag Manager? A) You can add non-Google tags to your site without editing site code B) All of these answers are correct. C) You can add Google Analytics tags to your site without editing site code D) You can change configuration values in your mobile …

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Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

QUESTION Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits? A) 33% B) 200% C) 0% D) 50% E) 100% …

Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits? Read More »

You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

QUESTION You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path? A) Visits B) Bounce Rate C) Clicks …

You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path? Read More »

Which of the following are true about segmentation?

QUESTION Which of the following are true about segmentation? A) Segmentation should generally not be used without Real-Time reporting. B) Segmentation is a technique that should only be used by experienced analysts. C) All of these answers are correct. D) Segmentation allows you to isolate and analyze subsets of your data. E) Segmentation does not …

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You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?

QUESTION You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful? A) Annotations B) Secondary Dimensions C) Real-Time D) Intelligence Alerts The correct answer is: D) Intelligence Alerts Explanation: We will update later. sincerely thank

Google Analytics can recognize returning users

QUESTION Google Analytics can recognize returning users A) on websites, Android mobile apps B) Google Analytics cannot recognize returning users on any device. C) on websites, iOS mobile apps, Android mobile apps D) on websites only The correct answer is: C) on websites, iOS mobile apps, Android mobile apps Explanation: We will update later. sincerely …

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Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?

QUESTION Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table? A) use a pivot table with two dimensions B) sort the table by sessions from highest to lowest C) add a primary dimension D) apply a table filter E) add a secondary dimension The …

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Which of the following represents a macro conversion for an ecommerce site?

QUESTION Which of the following represents a macro conversion for an ecommerce site? A) a completed sales transaction B) a click on a “buy” button C) receiving a product inquiry D) All of these are macro conversions for an ecommerce site. E) collecting a lead The correct answer is: A) a completed sales transaction Explanation: …

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Which are the four main parts of the Google Analytics platform?

QUESTION Which are the four main parts of the Google Analytics platform? A) Configuration, Processing, Report, and Recollection B) Configuration, Collection, Progressing, and Reporting C) Collection, Configuration, Processing, and Reporting D) Collection, Processing, Continuation, and Reporting The correct answer is: C) Collection, Configuration, Processing, and Reporting Explanation: We will update later. sincerely thank

Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?

QUESTION Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business? A) revenue and average order value B) pageviews and bounce rate C) bounce rate and average session duration D) pageviews and revenue The correct answer is: A) revenue and average order value Explanation: We will update later. …

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Which of the following would be valid segments to consider using to analyze traffic patterns in your data?

QUESTION Which of the following would be valid segments to consider using to analyze traffic patterns in your data? A) traffic by device category B) traffic by marketing channel C) traffic by geography D) All of these answers are correct. E) traffic by time of day The correct answer is: D) All of these answers …

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In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?

QUESTION In which of the following circumstances would you want to increase the default session timeout length in Google Analytics? A) You need to start collection Real-Time data. B) The average length of videos on your site is 35 minutes. C) Users typically spend less than 2 minutes on each page of your site. D) …

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Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

QUESTION Why is it important that you maintain one unfiltered view when using filters with your Analytics account? To ensure you can always access the original data In order to configure Goals In order to use a filter for multiple views There is no reason to have an unfiltered view or A) You will need …

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