When tracking the ________ of a content marketing program, it’s important to keep track of hard costs such as labour, stock images, photography, freelance writer and designer fees.

QUESTION When tracking the ________ of a content marketing program, it’s important to keep track of hard costs such as labour, stock images, photography, freelance writer and designer fees. A) ARPU B) share of voice C) ROI D) SEO E) all of the above The correct answer is: Explanation: We will update later. sincerely thank

Fill in the blanks: Your _________ describes the type of person you are targeting, whereas your _________ describes the type of company.

QUESTION Fill in the blanks: Your _________ describes the type of person you are targeting, whereas your _________ describes the type of company. target customer, target segment target customer, ideal buyer profile ideal buyer profile, buyer persona buyer persona, ideal buyer profile The correct answer is: Explanation: We will update later. sincerely thank

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

QUESTION You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can: use text ads that encourage people to visit her website reach people who are searching for her products reach people who are interested in similar products use text ads that encourage people to …

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can: Read More »

Let’s say you want to publish a post through the compose box that contains a long link. Hootsuite provides the ability to transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

QUESTION Let’s say you want to publish a post through the compose box that contains a long link. Hootsuite provides the ability to transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two) owly links are prioritized by social networks owly links use …

Let’s say you want to publish a post through the compose box that contains a long link. Hootsuite provides the ability to transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two) Read More »

When ranking websites on search engine results pages, which element of a website do search engines value the most?

QUESTION When ranking websites on search engine results pages, which element of a website do search engines value the most? A How long the content on the page is B If you mention keywords over 50 times in a short piece of content C Unique, engaging, relevant content D Where you are in the world …

When ranking websites on search engine results pages, which element of a website do search engines value the most? Read More »

In your most recent email send, you notice that the unsubscribe rate was high, but there were no spam complaints. What is the most likely explanation of what happened?

QUESTION In your most recent email send, you notice that the unsubscribe rate was high, but there were no spam complaints. What is the most likely explanation of what happened? Your recipients were expecting to receive a different type of content Your recipients did not expect to hear from you Your recipients did not want …

In your most recent email send, you notice that the unsubscribe rate was high, but there were no spam complaints. What is the most likely explanation of what happened? Read More »

After working in higher education for years, you’ve decided to start your own agency. You want to work with clients in the same industry that you’re familiar with. Which lead generation strategy would be the fastest way to get started selling retainers?

QUESTION After working in higher education for years, you’ve decided to start your own agency. You want to work with clients in the same industry that you’re familiar with. Which lead generation strategy would be the fastest way to get started selling retainers? Targeting locally Focusing on target accounts Looking to existing relationships Targeting by …

After working in higher education for years, you’ve decided to start your own agency. You want to work with clients in the same industry that you’re familiar with. Which lead generation strategy would be the fastest way to get started selling retainers? Read More »

When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises:

QUESTION When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises: A) you can rely on the community space to provide answers, moderate discussions and correct any misinformation without supervision B) community members may pipe in with an answer, …

When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises: Read More »

While importing a list of contacts, Leslie accidentally imports a contact with an email address already tied to one of your existing contacts. As a result, she’s accidentally overwritten the contact’s phone number with new information. How can Leslie recover the contact’s original phone number?

QUESTION While importing a list of contacts, Leslie accidentally imports a contact with an email address already tied to one of your existing contacts. As a result, she’s accidentally overwritten the contact’s phone number with new information. How can Leslie recover the contact’s original phone number? A) You can only recover historical information if you …

While importing a list of contacts, Leslie accidentally imports a contact with an email address already tied to one of your existing contacts. As a result, she’s accidentally overwritten the contact’s phone number with new information. How can Leslie recover the contact’s original phone number? Read More »