You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by an unusual amount. Which of the following would be most useful?

QUESTION You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by an unusual amount. Which of the following would be most useful? A) Intelligence B) secondary dimensions C) Real-Time D)  Annotations The correct answer is: A) Intelligence Explanation: We will update later. sincerely thank

You have found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to

QUESTION You have found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to A) First Interaction attribution model B) Last Click attribution model C) Position Based attribution model D) Last Non-Direct Click attribution model …

You have found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to Read More »

It is important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publis

QUESTION It is important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publis A) collecting user information for sales teams to connect with potential leads B) encourage engagement and frequent visitation C) selling products or services …

It is important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publis Read More »

Which of the following most accurately describes the concept of attribution in digital analytics?

QUESTION Which of the following most accurately describes the concept of attribution in digital analytics? A) assigning credit for conversions B) determining a traffic source C) determining a user’s device D) calculating ROI E) calculating cost per click The correct answer is: A) assigning credit for conversions Explanation: We will update later. sincerely thank

You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?

QUESTION You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default? A) Audience B) Acquisition C) Conversion D) Admin E) Behavior The correct answer is: B) Acquisition Explanation: We will update later. sincerely thank

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site? Select all that apply.

QUESTION Which of the following reports allows you to identify the terms visitors use to conduct searches within your site? Select all that apply. A) Search Engine Optimization report B) Affinity Categories C) Site Search report D) Keyword report The correct answer is: C) Site Search report Explanation: We will update later. sincerely thank

Which default traffic source dimensions does Google Analytics report for each website visitor?

QUESTION Which default traffic source dimensions does Google Analytics report for each website visitor? Source and Medium Campaign and Ad Content Campaign and Medium Source, Medium, Campaign, and Ad Content The correct answer is: Source and Medium Explanation: Source/Medium is a dimension that combines the dimensions Source and Medium. Examples of Source/Medium include google/organic, example.com/referral, …

Which default traffic source dimensions does Google Analytics report for each website visitor? Read More »

One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

QUESTION One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the: maximum CPC bid of the ad showing in the #1 position on the page maximum CPC bid of the ad showing one position lower on the page location targeting of the ad showing one position lower on the …

One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the: Read More »

You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, what do you do with the existing Google Analytics tracking code?

QUESTION You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, …

You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, what do you do with the existing Google Analytics tracking code? Read More »

What should always be the first step of creating a measurement plan?

QUESTION What should always be the first step of creating a measurement plan? A) Setting up Google Analytics goals B) Determining what segments you want to use for analysis C) Choosing the KPIs that you will use to assess your performance D) Outlining your digital strategies and tactics E) Defining your overall business objective The …

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True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.

QUESTION True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics. A) No additional implementation is required since Goals are tracked automatically. B) You must set up your goals once you identify the KPIs you want to track. The correct answer is: B) You must set up your goals …

True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics. Read More »