How does a well-managed contact database help improve your email marketing?

QUESTION   How does a well-managed contact database help improve your email marketing? You can segment your contacts to send a more personalized message You can personalize the content by referencing information stored about a contact It makes it easier for your business to remain legally compliant All of the above The correct answer is: …

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When building your keywords list, you can Enter or Research keywords. Which of the following are available in the Bing Ads keyword research dropdown? (Select two)

QUESTION When building your keywords list, you can Enter or Research keywords. Which of the following are available in the Bing Ads keyword research dropdown? (Select two) Incremental bids Find keywords containing a word or phrase Find keywords on a website Ad Preview The correct answer is: Find keywords on a website Explanation: We will …

When building your keywords list, you can Enter or Research keywords. Which of the following are available in the Bing Ads keyword research dropdown? (Select two) Read More »

It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:

QUESTION It is important to identify specific goals for an AdWords campaign, so that the advertiser can then: make strategic changes to the account to improve performance. upload goals to the “Advertising Goals” section in their account. bid separately for each ad variation based on its performance. manually increase clickthrough rate (CTR) to improve performance. …

It is important to identify specific goals for an AdWords campaign, so that the advertiser can then: Read More »

Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?

QUESTION Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory? · A Research competitors · B Create a listing · C Create an ad · D Post a link The correct answer is: B Create a listing Explanation: We will update later. sincerely …

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You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?

QUESTION You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network? It encourages people using mobile devices to install your app It lets people who see your ad get directions to your store on …

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network? Read More »

Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?

QUESTION Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals? example.com/thankyou.php All of these would count as goals. example.com/thankyou/receipt.php example.com/thankyou.html The correct answer is: Explanation: 

John is an advertiser concerned the traffic fluctuations from his campaign he created through AdWords for Video. Which is a reason why traffic fluctuations may have occurred for this video campaign?

QUESTION   John is an advertiser concerned the traffic fluctuations from his campaign he created through AdWords for Video. Which is a reason why traffic fluctuations may have occurred for this video campaign? A) User behavior has changed on the videos or channel being targeted B) The Quality Score of the campaign has increased C) …

John is an advertiser concerned the traffic fluctuations from his campaign he created through AdWords for Video. Which is a reason why traffic fluctuations may have occurred for this video campaign? Read More »

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?

QUESTION In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase? A) Change History B) Billing Summary C) Campaign Settings D) Keyword Planner The correct answer is: A) Change History Explanation: We will update …

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase? Read More »

True or False: According to best practices, this landing page should include the “botched outdoor adventures” link within the copy

QUESTION True or False: According to best practices, this landing page should include the “botched outdoor adventures” link within the copy A) True – providing links gives visitors a change to learn more before getting the offer B) False – Remove all links so that visitors aren’t distracted and focus on filling out the form …

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Which of the following is a tip for optimizing a TrueView video ad campaign?

QUESTION Which of the following is a tip for optimizing a TrueView video ad campaign? A) Remove all but one targeting group from the campaign. B) Add exclusions to the campaign or targeting group. C) All of the listed answers are incorrect. D) Increase each target group’s bid by 100%. The correct answer is: B) …

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Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.

QUESTION Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________. A Local Search B Geo search C Mobile search D Organic search The correct answer is: A Local Search Explanation: We will update later. sincerely thank

Your boss asks you to do some reporting on your email performance from last quarter. Which email metric can you ignore?

QUESTION Your boss asks you to do some reporting on your email performance from last quarter. Which email metric can you ignore? Open rate Bounce rate Click rate Industry average The correct answer is: Industry average Explanation: Base on the scenario, the email metric that you can ignore after your boss asked you to do …

Your boss asks you to do some reporting on your email performance from last quarter. Which email metric can you ignore? Read More »

Fill in the blank: To keep your contact database clean and up-to-date, it is important to _____________.

QUESTION Fill in the blank: To keep your contact database clean and up-to-date, it is important to _____________. not send emails to unsubscribed contacts limit the number of contact properties in your database make sure your software integrations are communicating without errors All of the above The correct answer is: Explanation: We will update later. …

Fill in the blank: To keep your contact database clean and up-to-date, it is important to _____________. Read More »

As a best practice, store your content calendar and content bank:

QUESTION As a best practice, store your content calendar and content bank: in a centralized location like Google Drive on the Social Media Manager’s computer, so one person controls official versions and the revision process across several computers, so a hard drive crash on one computer doesn’t wipe out all the files none of the …

As a best practice, store your content calendar and content bank: Read More »