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QUESTION Which of the following are examples of channels? Select all that apply. A) Email B) Audience C) Display D) Conversion E) Organic Search The correct answer is: E) Organic Search Explanation: We will update later. sincerely thank

QUESTION You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by an unusual amount. Which of the following would be most useful? A) Intelligence B) secondary dimensions C) Real-Time D)  Annotations The correct answer is: A) Intelligence Explanation: We will update later. sincerely thank

QUESTION You have found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to A) First Interaction attribution model B) Last Click attribution model C) Position Based attribution model D) Last Non-Direct Click attribution model …

You have found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to Read More »

QUESTION It is important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publis A) collecting user information for sales teams to connect with potential leads B) encourage engagement and frequent visitation C) selling products or services …

It is important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publis Read More »

QUESTION Which of the following are examples of sources? Select all that apply. A) Google B) Email C) Search D) Display E) Example.com The correct answer is: E) Example.com Explanation: We will update later. sincerely thank

QUESTION Which of the following are examples of mediums? Select all that apply. A) com B) Conversion C) Email D) Google The correct answer is: C) Email Explanation: We will update later. sincerely thank

QUESTION Which of the following most accurately describes the concept of attribution in digital analytics? A) assigning credit for conversions B) determining a traffic source C) determining a user’s device D) calculating ROI E) calculating cost per click The correct answer is: A) assigning credit for conversions Explanation: We will update later. sincerely thank

QUESTION You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default? A) Audience B) Acquisition C) Conversion D) Admin E) Behavior The correct answer is: B) Acquisition Explanation: We will update later. sincerely thank

QUESTION Which of the following would be most useful for ranking pages according to revenue contribution? A) Page Value B) Margin C) Revenue D) ROI E) Bounce Rate The correct answer is: C) Revenue Explanation: We will update later. sincerely thank

QUESTION Which of the following reports allows you to identify the terms visitors use to conduct searches within your site? Select all that apply. A) Search Engine Optimization report B) Affinity Categories C) Site Search report D) Keyword report The correct answer is: C) Site Search report Explanation: We will update later. sincerely thank

QUESTION Which of the following is true of ROI? A) If Cost is $5 and Revenue is $5, your ROI is 0% B) If Cost is $5 and Revenue is $5, your ROI is 20% C) If Cost is $5 and Revenue is $5, your ROI is 50% D) If Cost is $5 and Revenue …

Which of the following is true of ROI? Read More »

QUESTION You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, …

You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, what do you do with the existing Google Analytics tracking code? Read More »

QUESTION Which of the following reporting dimensions would be useful to reference if you were rebuilding a website? A) Browser B) Language C) Screen Colors D) All of these dimensions E) None of these dimensions The correct answer is: D) All of these dimensions Explanation: We will update later. sincerely thank

QUESTION Which of the following would be valid segments to consider when looking at data. Select all that apply. A) traffic by device B) traffic by marketing channel C) traffic by time of day D) traffic by geography The correct answer is: D) traffic by geography Explanation: We will update later. sincerely thank

QUESTION Which two metrics below would be the best KPIs for measuring the performance of an commerce business? Select two. A) average order value B) bounce rate C) revenue D) pageviews The correct answer is: B) bounce rate Explanation: We will update later. sincerely thank

QUESTION Which of the following is NOT a standard Google Analytics campaign variable? A) utm_adgroup B) utm_source C) utm_term D) utm_content The correct answer is: A) utm_adgroup Explanation: We will update later. sincerely thank

QUESTION What should always be the first step of creating a measurement plan? A) Setting up Google Analytics goals B) Determining what segments you want to use for analysis C) Choosing the KPIs that you will use to assess your performance D) Outlining your digital strategies and tactics E) Defining your overall business objective The …

What should always be the first step of creating a measurement plan? Read More »

QUESTION True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics. A) No additional implementation is required since Goals are tracked automatically. B) You must set up your goals once you identify the KPIs you want to track. The correct answer is: B) You must set up your goals …

True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics. Read More »