Advanced Google Analytics

QUESTION To set up Dynamic Remarketing, what must first be created in Google Analytics? Custom Segment Custom Metric Custom Dimension Custom Report The correct answer is: Custom Dimension Explanation: We will update later. sincerely thank

QUESTION To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads? The Google Search Center The Google Analytics Center The Google Merchant Center The Google Help Center The correct answer is: The Google Merchant Center Explanation: We will update later. sincerely thank

QUESTION Which users could be targeted with Dynamic Remarketing to bring them back to a website? Users who posted a favorable product review Users who viewed a website search result page Users who viewed product detail pages Users who abandoned their shopping carts The correct answer is: Users who abandoned their shopping carts Explanation: We …

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QUESTION How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing? 100 1000 2000 5000 The correct answer is: 1000 Explanation: We will update later. sincerely thank

QUESTION What is the maximum duration a user can be included in a remarketing audience? 120 days 180 days 365 days 540 days The correct answer is: 540 days Explanation: We will update later. sincerely thank

QUESTION Remarketing can show relevant ads on which Google properties? Google Display Network Google Sites Mobile apps Google Search The correct answer is: Google Search Explanation: We will update later. sincerely thank

QUESTION Which remarketing audiences can be defined in Google Analytics? Users who visited a specific page on a website Users who played a video on a website Users who speak a particular language Users who searched for a product on Google Search The correct answer is: Users who speak a particular language Explanation: We will …

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QUESTION To enable remarketing in Google Analytics, what must first be enabled? Advertising Reporting Features Demographics and Interests Google Ads or Display & Video 360 account linking Custom Dimension The correct answer is: Google Ads or Display & Video 360 account linking Explanation: We will update later. sincerely thank

QUESTION What is “remarketing” in Google Analytics? When users visit a website for the first time and complete a conversion When users are shown targeted ads to bring them back to a website and encourage a conversion When Google Analytics can’t distinguish a new user because they have deleted their browser cookies When a user …

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QUESTION Which would prevent data from appearing in a Custom Report? A filter that filters out all data Not sharing the Custom report with users in the same view Dimensions and metrics of different scopes Too many dimensions applied to the Custom report The correct answer is: Dimensions and metrics of different scopes Explanation: We …

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QUESTION Custom Reports have which capabilities? Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension Create a report with data-driven attribution The correct answer is: Use a Custom Dimension as a primary dimension Explanation: We will update later. sincerely thank

QUESTION What report groups an audience based on acquisition date and compares behavior metrics over several weeks? Behavior Overview report Active Users report Users Flow report Cohort Analysis report The correct answer is: Cohort Analysis report Explanation: We will update later. sincerely thank

QUESTION How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction? Primary conversion Assisted conversion Second-to-last-click attribution Last-click attribution The correct answer is: Assisted conversion Explanation: We will update later. sincerely thank

QUESTION Multi-channel Funnel reports can credit conversions across which channels? Website referrals Paid and organic search Custom campaigns Television channels The correct answer is: Custom campaigns Explanation: We will update later. sincerely thank

QUESTION In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)? First marketing activity Last marketing activity Single assisted conversion All assisted conversions The correct answer is: Last marketing activity Explanation: We will update later. sincerely thank

QUESTION What report analyzes which webpages get the most traffic and highest engagement? Active Users report Active Users report All Pages report Frequency and Recency report The correct answer is: All Pages report Explanation: We will update later. sincerely thank

QUESTION Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel? Paid Search Organic Search Direct Display The correct answer is: Display Explanation: We will update later. sincerely thank

QUESTION What report shows data segmented by channel? Segmentation Source/Medium Channels Attribution The correct answer is: Channels Explanation: We will update later. sincerely thank

QUESTION Because segments are applied before sampling, segmented data will not be sampled. True False The correct answer is: False Explanation: We will update later. sincerely thank

QUESTION How many segments may be applied at once? 1 2 3 4 The correct answer is: 4 Explanation: We will update later. sincerely thank