Bing Ads Accredited Professional
What option will ensure/increase the chances that your ad is approved?
QUESTION What option will ensure/increase the chances that your ad is approved? A) The landing page is under construction. B) The landing page generates a pop up survey. C) The landing page includes more than one of your keywords. D) The landing page is not relevant to the ad text and keywords. The correct answer …
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What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?
QUESTION What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level? Without it, the ad will not serve Without it, the ad will exceed character limits Without it, the destination URL will not work. Without it, the placeholder ad title won’t appear. The correct answer …
You want to calculate the absolute change and percentage change in performance metrics. Which type of report should you select?
QUESTION You want to calculate the absolute change and percentage change in performance metrics. Which type of report should you select? Campaign report Share of Voice Report Period Comparison report Keyword report Change History report The correct answer is: Period Comparison report Explanation: In order to calculate the absolute change and percentage change in performance …
Which UET setting allows you to count each conversion/each user who converted?
QUESTION Which UET setting allows you to count each conversion/each user who converted? Support for Unique conversions Account level conversion goals Conversions goals UET Tag Helper The correct answer is: Support for Unique conversions Explanation: The UET setting that allows counting of each conversion or each user who converted is called as – Conversion Goals. …
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What is the first step in creating your store in the Bing Merchant Center?
QUESTION What is the first step in creating your store in the Bing Merchant Center? Create a Product Catalog Link your online store (or site) to Bing Ads Import your Excel file Export your CSV file The correct answer is: Link your online store (or site) to Bing Ads Explanation: We will update later. sincerely …
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You want to run your report on a regular basis. Which option gives you this capability?
QUESTION You want to run your report on a regular basis. Which option gives you this capability? Impression column Campaign Analytics report type Limit your report results to specific accounts Schedule this report to run automatically The correct answer is: Schedule this report to run automatically Explanation: This one I will use …
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As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month.
QUESTION As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month. What amount should you enter in the campaign budget field when using the Daily …
How do incremental bids affect the display of your ad?
QUESTION How do incremental bids affect the display of your ad? They trigger the display of your ad when terms in your keyword appear in any order in the search query. They cause a word or phrase to be inserted at display time into the ad. They affect the number of times your ad is …
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The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:
QUESTION The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is: You can tailor the URL for each Sitelink Extension You can enter up to 10 Sitelink Extensions per campaign You can display up to six links to deeper pages on a website. All of the above The correct answer is: You can tailor …
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Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
QUESTION Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select? Broad match Exact match Phrase match Negative keyword The correct answer is: Exact match …