Bing Ads Accredited Professional

Consolidated Messenger has created an ad that uses dynamic text in the ad title. Which of the following will prevent the ad title from exceeding character limitations regardless of the search query term?

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QUESTION Consolidated Messenger has created an ad that uses dynamic text in the ad title. Which of the following will prevent the ad title from exceeding character limitations regardless of the search query term? Fresh {keyword} Fresh {keyword:flowers} Fresh {keyword}{param2} Fresh {keyword} flowers The correct answer is: Explanation: We will update later. sincerely thank

Your ad has a high click-through rate, but a low conversion rate. Which of the following might help increase your conversion rate?

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QUESTION Your ad has a high click-through rate, but a low conversion rate. Which of the following might help increase your conversion rate? Increase the number of keywords you’re bidding on Improve the user experience on your landing page Increase your budget Increase your keyword bid prices or A)  Increase your keyword bids B)  Bid on frequently …

Your ad has a high click-through rate, but a low conversion rate. Which of the following might help increase your conversion rate? Read More »

Which of the following will not cause your ad to be disapproved?

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QUESTION Which of the following will not cause your ad to be disapproved? The landing page is under construction. The landing page generates a pop up survey. The landing page includes more than one of your keywords. The landing page is not relevant to the ad text and keywords. The correct answer is: The landing …

Which of the following will not cause your ad to be disapproved? Read More »

You are importing campaigns into Bing Ads Editor. Which column in the Import Completed dialog indicates campaigns that will not be created or updated because they duplicate existing values or contain invalid data?

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QUESTION You are importing campaigns into Bing Ads Editor. Which column in the Import Completed dialog indicates campaigns that will not be created or updated because they duplicate existing values or contain invalid data? New Updated Deleted Skipped The correct answer is: Explanation: We will update later. sincerely thank

You have finished importing new campaigns into Bing Ads Editor. What must you do before the new campaigns can become active?

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QUESTION You have finished importing new campaigns into Bing Ads Editor. What must you do before the new campaigns can become active? Unsubscribe to the account containing the campaigns. Click the Export button to export the campaigns. Click Post Changes button to sync with Bing Ads online. Use the Multiple Changes wizard to bulk-edit the …

You have finished importing new campaigns into Bing Ads Editor. What must you do before the new campaigns can become active? Read More »

When you use any dynamic text, such as {param1} or {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:

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QUESTION When you use any dynamic text, such as {param1} or {keyword}, you must make sure you don’t end up with ads that exceed the following character limits: Ad titles: 50 characters & Ad text: 35 characters Ad titles: 25 characters & Ad text: 71 characters Ad titles: 35 characters & Ad text: 85 characters …

When you use any dynamic text, such as {param1} or {keyword}, you must make sure you don’t end up with ads that exceed the following character limits: Read More »

Unified Device Targeting combines PCs, Laptops and Tablets into one category. How do you optimize your bid for Tablets?

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QUESTION Unified Device Targeting combines PCs, Laptops and Tablets into one category. How do you optimize your bid for Tablets? Increase the bid for all devices Increase tablet bid Decrease PC/Laptop bid It’s not possible to optimize bids for Tablets Source The correct answer is: Increase tablet bid Explanation: We will update later. sincerely thank

When building your keywords list, you can Enter or Research keywords. Which of the following are available in the Bing Ads keyword research dropdown? (Select two)

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QUESTION When building your keywords list, you can Enter or Research keywords. Which of the following are available in the Bing Ads keyword research dropdown? (Select two) Incremental bids Find keywords containing a word or phrase Find keywords on a website Ad Preview The correct answer is: Find keywords on a website Explanation: We will …

When building your keywords list, you can Enter or Research keywords. Which of the following are available in the Bing Ads keyword research dropdown? (Select two) Read More »

Why should you provide a default string that the system will use if Param1 for a keyword is null?

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QUESTION Why should you provide a default string that the system will use if Param1 for a keyword is null? Without it, the ad will not serve Without it, the ad will exceed character limits Without it, the destination URL will not work. Without it, the placeholder ad title won’t appear. The correct answer is: …

Why should you provide a default string that the system will use if Param1 for a keyword is null? Read More »

The campaign budget for one of your campaigns is set to Monthly. The monthly budget is reached on the 15th day of the month.

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QUESTION The campaign budget for one of your campaigns is set to Monthly. The monthly budget is reached on the 15th day of the month. What effect does this have on the ads within that campaign?  A)  They continue showing until the account-level budget is reached.  B)  They discontinue showing and will resume the first …

The campaign budget for one of your campaigns is set to Monthly. The monthly budget is reached on the 15th day of the month. Read More »