QUESTION Which three settings could prevent deals from meeting their ad-serving goals? (select three) Select All Correct Responses Brand safety and sensitive category targeting Demographics and audience targeting VAST and VPAID creatives that are approved Geotargeting and bid strategies The correct answer is: Geotargeting and bid strategies Explanation: We will update later. sincerely thank
QUESTION How are line items affected when a user edits the default targeting for insertion orders? Existing line items are uneffected and new line items inherit the new default targeting Existing and new line items apply the original default targeting New line items inherit the new default targeting and existing line items inherit edits to …
QUESTION When is a “view” counted for TrueView campaigns? Each time the user clicks or watches 30 seconds or the entire video Each time a video’s screen is 50% viewable on the page Each time the user watches at least two seconds of the video Each time Active View recognizes TrueView The correct answer is: …
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QUESTION What report can help verify if pixels load correctly on a webpage? Gross Rating Points Floodlight Reach Inventory Availability The correct answer is: Floodlight Explanation: Floodlight is an optional feature in Campaign Manager. It allows you to track and report on conversions – the actions of users who visit your site after viewing or …
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QUESTION The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two) Select All Correct Responses Upload conversions Customize verification alerts Customize reporting Download data transfer log files The correct answer is: Customize reporting Explanation: We will update later. sincerely thank
QUESTION Which conditions must be true in order to designate an advertiser as a “child”? The advertiser doesn’t have any “child” advertisers associated with it The advertiser is part of a subaccount There aren’t any Floodlight activities associated with the “child” advertiser There aren’t any campaigns associated with the “parent” advertiser The correct answer is: …
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QUESTION What object in Campaign Manager is equivalent to a creative in Display & Video 360? Ad Campaign Placement Creative The correct answer is: Placement Explanation: If you use Display & Video 360 with Campaign Manager, Display & Video 360 creatives will be served by Campaign Manager as part of a placement. In Campaign Manager, …
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QUESTION Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three) Select All Correct Responses Display & Video 360 Studio Google Ads Search Ads 360 The correct answer is: Search Ads 360 Explanation: If you use Campaign Manager to manage your display advertising, you can sign into Campaign Manager …
QUESTION Which two methods measure impressions served in a mobile app? (select two) Select All Correct Responses Click tracker ad Mobile tracking ad Serving mobile creative directly through Campaign Manager 1×1 impression tracker The correct answer is: 1×1 impression tracker Explanation: Reporting automatically tracks clicks and impressions for ads served by Campaign Manager, regardless of …
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QUESTION Counters and Total Interactions metrics are available for which type of creatives? Twitter creatives Mobile in-app interstials Creatives built in Studio HTML5 creatives coded in GWD The correct answer is: Creatives built in Studio Explanation: Counters and Total Interactions metrics are available for the creative that are built in Studio.
QUESTION The Insights tab in Reporting shows the view performance against which three goals? (select three) Select All Correct Responses Cost per activity (CPA) Click rate Viewable CPM Conversions per impression The correct answer is: Conversions per impression Explanation: He Insights tab enables media planners to better understand the performance of campaigns at a glance …
QUESTION What are two Video Verification metrics? (select two) Audio muted at finish Video Prominence Score Audio muted at start Eligible impressions for audio The correct answer is: Audio muted at start Explanation: Video verification identifies how large your ad was, where on the page it appeared, its prominence, the number of impressions, and other …
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QUESTION When assets are added to an existing creative, where will these updates be reflected? In the creative preview, but not in currently assigned ads Within the ads where the creatives are assigned In future ad creative assignments, but not within existing ads Updates appear as a new creative The correct answer is: Within the …
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QUESTION What action can be taken to select which columns appear in the trafficking interface? Create a custom view Create a new user role Create a filter Create a new user profile The correct answer is: Create a custom view Explanation: Click the “Views” menu in your campaign. This allows you to select what types …
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QUESTION What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement? Frequency cap Keyword targeting Priority Dynamic targeting keys The correct answer is: Priority Explanation: Priority: This determines which ad serves when a user is eligible for …
QUESTION At what level can landing pages be set, so they are the same across multiple ads? Placement Creative Account Ad The correct answer is: Creative Explanation: You can choose whether to use landing pages set in your ad or your creative based on your needs: Creative-level landing pages allow you to use the same …
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QUESTION What level is used to calculate conversions if the lookback window differs between objects? Campaign level Placement level Account level Site level The correct answer is: Placement level Explanation: Placement level is used calculate conversions if the lookback window differs between objects.