QUESTION Campaigns can only be copied within the same engine account for which two engines? (select two) Select All Correct Responses Social Bing Ads adMarketplace Yahoo Gemini The correct answer is: Yahoo Gemini Explanation: You can copy Google Ads campaigns to other search engine accounts as well as to Google Ads accounts. Bing Ads, Yahoo! …
QUESTION Which two conversion sources can be selected in bid strategies? (select two) Select All Correct Responses Floodlight Google Analytics Bing Universal Event Tracking Google Tag Manager goals The correct answer is: Google Analytics Explanation: The Floodlight, Google Analytics, Floodlight activity, Google Analytics activity, or formula columns that are used by a conversion goal or …
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QUESTION What attribution model assigns all credit to the last click on a paid search ad before a conversion? Data-Driven Position-based Last paid search interaction First interaction The correct answer is: Last paid search interaction Explanation: Last paid search interaction: Attributes 100% of the credit for a conversion to the last click on a paid …
QUESTION If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level? Ad group’s currency Billing currency Advertiser’s currency Engine’s currency The correct answer is: Engine’s currency Explanation: Engine account-level reports are in the engine account’s currency. You set this currency …
QUESTION Which two insertion order and line item settings are required? (select two) Pacing Budget Automated bid strategy Auto Budget Allocation The correct answer is: Budget Explanation: Budgets can be specified in both your insertion orders’ IO Settings and your line items’ Settings, and can be set in terms of an amount of “revenue” to spend …
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QUESTION Where are video ads hosted for a TrueView campaign? On Display & Video 360 using a 1×1 pixel and a Native ad tag On Campaign Manager On the advertiser’s public YouTube channel Through a third-party video hosting tool The correct answer is: On the advertiser’s public YouTube channel Explanation: We will update later. sincerely …
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QUESTION What percentage of the daily budget is applied when using “Ahead” pacing? 120% of the daily budget, based on the flight dates 150% of the budget, based on budget segments and KPIs 200% of the daily budget, based on inventory It’s not a specific percentage, it’s soley based on performance The correct answer is: …
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QUESTION Which two pacing scenarios represent spend-behavior that’s working as intended? (select two) Select All Correct Responses Even pacing line item overspends in the first six hours, and then pauses insertion order spend ASAP pacing line item spends the entire budget within the first couple of hours Ahead pacing line item spends 120% of its …
QUESTION To duplicate a line item, what steps must be taken? Select the line item, click “Action,” and then “Download” Select the line item, click “Action,” and then “Duplicate” Select the line item, click “Action,” and then “Bulk Edit” Use the default targeting to duplicate line items The correct answer is: Select the line item, …
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QUESTION Which exchanges have their own creative audit process? AppNexus, Google Ads Manager, BrightRoll Every exchange has its own creative audit process AdRoll, Pubmatic, Rubicon Google Ads Manager only The correct answer is: AppNexus, Google Ads Manager, BrightRoll Explanation: Creatives added to Display & Video 360 go through an approval process to make sure they’re …
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QUESTION What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool? Upload the categories into Campaign Manager’s Verification system Implement tracking tags with 1×1 pixels that call the third-party’s verification system Contact support with a list of the categories that need to be excluded using a specific third-party verification …
QUESTION What is the result of using a VPAID tag instead of a VAST tag when running video ads? More available inventory across all devices Less functionality for engagement and interaction with ad Less available inventory across all devices The ability to run on TrueView inventory The correct answer is: Less available inventory across all …
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QUESTION How can a group of URLs be excluded across advertisers? Contact support to exclude the list of URLs Upload an Inventory Availability report into the line item’s verification settings Create a channel of URLs and exclude it in advertiser or partner-level targeting Cross-match a group of URLs with their sensitive categories and block them …
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QUESTION How are creatives assigned to a line item? While setting up a new creative for the advertiser, assign the line item and click Save Select the creative to assign in the line item’s creative section In the line item’s settings, search and select the correct 1×1 pixel Bulk upload a creative spreadsheet in the …
QUESTION What is the difference between Programmatic Guaranteed deals and preferred deals? Programmatic Guaranteed deals are imcompatible with conversion pixels Programmatic Guaranteed deals have required minimum spend Preferrred deals do not allow targeting edits in Display & Video 360 Preferred deals have required minimum spend The correct answer is: Programmatic Guaranteed deals have required minimum …
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QUESTION What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete? Select the deal from the the insertion order’s Inventory Source targeting Find the deal in Marketplace and assign the creative Add the Deal ID in the advertiser’s Basic Details In My Inventory, find the deal and select configure The …
QUESTION What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings? The system automatically moves budget to higher performing line items The system will apply new budgets based on the insertion order’s goal The system automatically provides budget suggestions to the Quality metrics Budget segments will automatically actualize and allocate …
QUESTION At what levels can pacing be set? Insertion order and line item Campaign and line item Campaign and insertion order Line item and ad group The correct answer is: Insertion order and line item Explanation: Pacing is set at insertion order and line item level. Pacing is the rate at which a budget is …