QUESTION Which set of reports would you use to view granular Google Ads dimensions such as Sitelinks, Bid Adjustments and Search Queries? Acquisition > Google Ads reports Acquisition > All Traffic reports Acquisition > Google Marketing Platform > Search Ads 360 reports This level of granularity is only available in the Google Ads user interface. …
QUESTION If you want to identify generic keywords that are driving high site engagement, which Search Ads 360 report and metric would you view? (select two) Bounce rate in Search Ads 360 Treemaps reports Revenue in Search Ads 360 Campaigns reports % New Sessions in Search Ads 360 Keywords Reports Bounce rate in Search Ads …
QUESTION Which of the following are benefits of the Search Ads 360 reporting integration? (select three) Search Ads 360 dimensions available in segments Search Ads 360 data available in “Multi-Channel Funnels” and “Attribution” reports Additional reports for organic search engine traffic A new set of Search Ads 360 reports under Acquisition > Google Marketing Platform The correct …
QUESTION Which of the following can be done with the Display & Video 360 integration? (select three) Create a remarketing list including users with ‘viewable’ impressions from a specific Display & Video 360 Site. Create a remarketing list including users who came from a specific Display & Video 360 Site and added items to their …
QUESTION How can you create Audiences in Google Analytics based on Display & Video 360 dimensions? (select two) Create an Audience from an existing segment Go to Admin > Property > Audience Definitions Create an Audience from a table filter on a Display & Video 360 report Import an Audience from Display & Video 360 …
QUESTION Once integrated with Display & Video 360, where can you find the Display & Video 360 reports within Analytics 360? In the left-hand navigation menu under “Customization” In the left-hand navigation menu under “Acquisition” then “Google Marketing Platform” In the Admin area under “Product Linking” From the Account selector, select “Display & Video 360” The correct answer is: …
QUESTION If you prefer to see your manual tag values for your Campaign Manager traffic, what feature would you edit in Google Analytics? Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting integration Allow manual tagging (UTM values) to override auto-tagging (GCLID values) for Google Ads and Search Ads …
QUESTION Which of the following are benefits of using auto-tagging with your Campaign Manager integration? (select three) Provides additional advertising dimensions Removes risk of manual tagging errors Removes the need to maintain manual tags Increases data freshness The correct answer is: Removes the need to maintain manual tags Explanation: We will update later. sincerely thank
QUESTION Which of the following are reasons you would expect discrepancies between Campaign Manager Clicks and Campaign Manager Click-Through Sessions in Google Analytics? (select three) Clicks and Impressions are directly imported from Campaign Manager and Sessions are reported when the user visits the site from a Campaign Manager Campaign. It’s possible that the Campaign Manager …
QUESTION A user sees one of your Campaign Manager ads. The next day, the user navigates to your site through an email campaign. How would their session be reported in the Campaign Manager > Campaigns report? Click-Through Session View-Through Session A Click-Through Session and a View-Through Session The session wouldn’t be reported in Campaign Manager > Campaigns report The correct answer …
QUESTION Once integrated with Campaign Manager, Display & Video 360 or Search Ads 360, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports? (select three) Ecommerce transactions and Goals from Google Analytics Floodlight counters Floodlight sales Google Ads Conversions The correct answer is: Floodlight sales
QUESTION The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled Click-through interaction Display ad impression Data-driven interaction Offline ad interaction The correct answer is: Display ad impression
QUESTION Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > Google Marketing Platform > Display & Video 360 reports? (select two) The All Traffic > Source/Medium report does not include view-through sessions The All Traffic > Source/Medium report uses the Google …
QUESTION Using the BigQuery Export schema, which of the following fields are available in BigQuery? Custom dimensions, landing page, hit number, client ID Clicks, impressions, hit number, client ID Custom channel groups, landing page, time on page Custom dimensions, hit number, client ID The correct answer is: Custom dimensions, hit number, client ID Explanation: We …