Google Ads Display Advertising

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

QUESTION When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to: improve the Quality Score of the ad on all Google properties identify the traffic to your website that was generated by AdWords ads increase overall impressions for the ad set expectations for customers who are …

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to: Read More »

An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?

QUESTION An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure? Create new display ads that will work well with the ad sizes that aren’t working properly …

An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure? Read More »

An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?

QUESTION An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools? Ad gallery lets advertisers include as much text as the advertiser thinks is needed Ads built with Ad gallery tend to have lower cost-per-click …

An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools? Read More »

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:

QUESTION An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review: the clickthrough rate (CTR) for each placement the Conversions column of the Placements tab reporting table the average cost-per-conversion of the campaign the Site Search …

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review: Read More »

Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

QUESTION Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the: Internet Protocol (IP) addresses of users who have seen their ad countries of residence of people who’ve seen their ad site on which people have seen their ad frequency at which an ad …

Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the: Read More »

What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?

QUESTION What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites? The app package name (Android) and/or app ID (iOS) of the promoted app The selection of at least two mobile targeting options Prior placement of an ad for the app on the Search Network …

What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites? Read More »

For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:

QUESTION For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the: clickthrough rate (CTR) of all keywords across the account and relevance of the ad text and keywords to the advertiser’s landing page click-through rate (CTR) of the ad and relevance of the ad text and keywords …

For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the: Read More »

The AdWords system will calculate the effective cost-per-thousand impressions (eCPM) for an ad entering into an auction for the Google Display Network when there are:

QUESTION The AdWords system will calculate the effective cost-per-thousand impressions (eCPM) for an ad entering into an auction for the Google Display Network when there are: A) both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction B) both cost-per-thousand impressions (CPM) ads entering the auction C) only cost-per-click (CPC) ads entering the auction D) …

The AdWords system will calculate the effective cost-per-thousand impressions (eCPM) for an ad entering into an auction for the Google Display Network when there are: Read More »

A custom Lightbox ad must have a format hosted in:

QUESTION A custom Lightbox ad must have a format hosted in: DoubleClick Campaign Manager AdWords DoubleClick Studio or AdWords DoubleClick Studio The correct answer is: DoubleClick Studio Explanation: Custom Lightbox ads must be hosted in Doubleclick Studio, trafficked from Doubleclick Campaign Manager (DCM), and implemented in AdWords. Read more here: https://support.google.com/adwordspolicy/answer/6135143?hl=en The following is not …

A custom Lightbox ad must have a format hosted in: Read More »

An advertiser who sells Java coffee beans adds the keyword “Java” to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites and other sites?

QUESTION The question may be asked in two different ways. Please read carefully An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do …

An advertiser who sells Java coffee beans adds the keyword “Java” to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites and other sites? Read More »

What’s a best practice for building ads using with Ad gallery?

QUESTION What’s a best practice for building ads using with Ad gallery? Use multiple small images Create a text-heavy ad Add a visible display URL Use the same template for all ads The correct answer is: Add a visible display URL Explanation: Display URLs give people an idea of where they’ll arrive after they click …

What’s a best practice for building ads using with Ad gallery? Read More »

Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?

QUESTION Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website? Display Network – “Mobile app installs” Display Network with the marketing objective of “Engage with your mobile app” Display Network – “Ads in mobile apps” Search Network with the …

Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website? Read More »

Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

QUESTION Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?  A)  Create one ad group targeted to both remarketing and Shopping  B)  Create separate remarketing and Shopping campaigns  C)  Create a combined remarketing and Shopping campaign D)  Create two ad …

Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her? Read More »

What’s something you can do in Ad gallery to enhance a dynamic display ad?

QUESTION What’s something you can do in Ad gallery to enhance a dynamic display ad? Make the call-to-action button blink Add a flashing border Customize your logo and colors Upload your own call-to-action button The correct answer is: Customize your logo and colors Explanation: Showcase your business with dynamic display ads, which show personalized content …

What’s something you can do in Ad gallery to enhance a dynamic display ad? Read More »

An advertiser who sells Java coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on websites related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to JavaScript programming?

QUESTION An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites? Add negative keywords like “programming” …

An advertiser who sells Java coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on websites related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to JavaScript programming? Read More »