Google Ads Display Advertising

Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?

QUESTION Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler? Using 1 conversion code snippet with cross-account conversion tracking Using multiple conversion code snippets with single-account conversion tracking Combining the accounts for streamlined reporting Setting up automated conversion rules …

Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler? Read More »

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

QUESTION Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position? Enhanced cost-per-click (ECPC) Target outranking share Target return on ad spend …

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position? Read More »

If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

QUESTION If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose? Search Network with Display opt-in Search Network Display Network Universal App The correct answer is: Search Network Explanation: The question says …

If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose? Read More »

One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

QUESTION One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the: maximum CPC bid of the ad showing in the #1 position on the page maximum CPC bid of the ad showing one position lower on the page location targeting of the ad showing one position lower on the …

One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the: Read More »

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

QUESTION If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? A)  Up to US$20 B)  Up to US$24 C)  Up to US$21 D)  Up to US$30 The correct answer is: B)  Up to US$24 Explanation: When your ads are shown more often, …

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? Read More »

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

QUESTION Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track? Apps Imports Website Phone calls The correct answer is: Phone calls Explanation: …

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track? Read More »

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

QUESTION Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets? Click-through conversions Cross-OS conversions Cross-through conversions Cross-device conversions The correct answer is: Cross-device conversions Explanations: As an advertiser, you want to track all the conversions that your AdWords campaigns drive, including those that begin …

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets? Read More »

An advertiser selling airline tickets has designed an image ad with dropdown menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

QUESTION An advertiser selling airline tickets has designed an image ad with dropdown menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will: A) perform well on the Display Network because it contains relevant …

An advertiser selling airline tickets has designed an image ad with dropdown menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will: Read More »

Regarding advertising metrics, auction-based reports can be reviewed by logging in to AdWords and reservation-based reports can be reviewed:

QUESTION Regarding advertising metrics, auction-based reports can be reviewed by logging in to AdWords and reservation-based reports can be reviewed: A) by requesting it from a Google representative. B) by logging into AdWords for video. C) by requesting it from AdSense. D) by logging into YouTube. The correct answer is: A) by requesting it from …

Regarding advertising metrics, auction-based reports can be reviewed by logging in to AdWords and reservation-based reports can be reviewed: Read More »

John is an advertiser concerned about traffic fluctuations in his AdWords for video campaign. What could be a reason for these traffic fluctuations?

QUESTION John is an advertiser concerned about traffic fluctuations in his AdWords for video campaign. What could be a reason for these traffic fluctuations? A) Viewer behavior has changed on the videos or channel being targeted. B) There was an increase in searches performed on Google on keywords that John has placed bids. C) The …

John is an advertiser concerned about traffic fluctuations in his AdWords for video campaign. What could be a reason for these traffic fluctuations? Read More »

An advertiser is running video ads on a placement-targeted campaign. Recently, the play rate for the video ads has decreased. To understand if the decreased play rate is due to the same viewers seeing the ad repeatedly and, therefore, not watching the video again, this advertiser should:

QUESTION An advertiser is running video ads on a placement-targeted campaign. Recently, the play rate for the video ads has decreased. To understand if the decreased play rate is due to the same viewers seeing the ad repeatedly and, therefore, not watching the video again, this advertiser should: A) use the “Playbacks through 50% of …

An advertiser is running video ads on a placement-targeted campaign. Recently, the play rate for the video ads has decreased. To understand if the decreased play rate is due to the same viewers seeing the ad repeatedly and, therefore, not watching the video again, this advertiser should: Read More »