Google Ads Fundamentals

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

QUESTION You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can: use text ads that encourage people to visit her website reach people who are searching for her products reach people who are interested in similar products use text ads that encourage people to …

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can: Read More »

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

QUESTION Which bidding strategy should Sara use if her goal is to get more people to call her local catering business? Cost-per-view (CPV) Cost-per-thousand-impressions (CPM) Cost-per-click (CPC) Cost-per-acquisition (CPA) The correct answer is: Cost-per-acquisition (CPA) Explanation: Target cost-per-acquisition (CPA) is an automated bid strategy that lets you tell AdWords the amount that you’re willing to …

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business? Read More »

A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

QUESTION A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal? Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment …

A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal? Read More »

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

QUESTION A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal? Google’s Search Network will help her target people who are more likely to download her app She can use keywords like “mobile app” to target people who are more likely …

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal? Read More »

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

QUESTION One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works? AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results Due to changes …

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works? Read More »

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?

QUESTION You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?   A)  It lets people who see your ad get directions to your store on Google Maps B)  It allows you to show your ad …

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network? Read More »

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

QUESTION A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal? Specific terms about the benefits of running Specific terms about the shoe brand and model your client is …

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal? Read More »

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

QUESTION Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend? “Display Network” “Search Network” “Search Network with Display Opt-in” “Video” The correct answer is: “Search Network with Display …

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend? Read More »

Higher Quality Scores typically result in:

QUESTION Higher Quality Scores typically result in: higher costs and lower ad positions lower costs and better ad positions less overall impressions faster delivery of daily budget The correct answer is: lower costs and better ad positions Explanation: Ad auction eligibility: Having better quality components typically makes it easier and cheaper for your ads to enter …

Higher Quality Scores typically result in: Read More »

You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

QUESTION You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign? How much you’ve spent on the campaign compared to the value of leads generated You can’t calculate …

You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign? Read More »

Which ad extension would you use for an advertiser who has a chain of restaurants?

QUESTION Which ad extension would you use for an advertiser who has a chain of restaurants? Seller ratings Location extensions Sitelink extensions Previous visits extensions The correct answer is: Location extensions Explanation: Benefits of Location extension Location extensions encourage people to visit you in person. You can add multiple addresses by linking your account to …

Which ad extension would you use for an advertiser who has a chain of restaurants? Read More »

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

QUESTION When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal? Maximize Clicks Cost-per-thousand impressions (CPM) Manual cost-per-click (CPC) Cost-per-acquisition (CPA) or Cost-per-thousand impressions (CPM) Cost-per-acquisition (CPA) Automatic cost-per-click (CPC) Manual cost-per-click (CPC) …

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal? Read More »

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

QUESTION If you want to direct people to specific pages on your website from your ad, you can create an ad that uses: sitelink extensions previous visit extensions callout extensions location extensions The correct answer is: sitelink extensions Explanations: To add more links to your ads, create sitelink extensions. Sitelink extensions can take people to …

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses: Read More »

In order to appeal to customers on mobile devices, it’s important to:

QUESTION In order to appeal to customers on mobile devices, it’s important to: Send users to a video-based landing page Send users to a mobile-friendly landing page Avoid using ad extensions include your phone number as your display URL The correct answer is: Send users to a mobile-friendly landing page Explanation: When creating a mobile …

In order to appeal to customers on mobile devices, it’s important to: Read More »

When building a keyword list for a Display Network campaign, you should do which of the following:

QUESTION When building a keyword list for a Display Network campaign, you should do which of the following: Use Display Campaign Optimizer to identify new keywords Only include exact match keywords Only use Keyword Planner to identify new keywords Include keywords that are related to the websites your customers visit The correct answer is: Include …

When building a keyword list for a Display Network campaign, you should do which of the following: Read More »

Which of these metrics is especially important to clients who are running a branding campaign?

QUESTION Which of these metrics is especially important to clients who are running a branding campaign? Clickthrough rate (CTR) Average cost-per-click (avg. CPC) Impressions Phone call conversions The correct answer is: Impressions Explanation: Impressions are important to track in any campaign, no matter what your goals are. But they can be especially important in branding campaigns, …

Which of these metrics is especially important to clients who are running a branding campaign? Read More »