Google Ads Fundamentals

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

QUESTION An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords: A) generate many clicks and conversions B) generate many impressions and very few conversions C) contain more than two words in the phrase D) contain words that are duplicated in …

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords: Read More »

Which AdWords settings are specified at the account level?

QUESTION Which AdWords settings are specified at the account level? A) A daily budget and a set of keywords and placements B) Network distribution preferences and a set of keywords C) A unique email address, a password, and billing information D) Location targeting, cost-per-click (CPC) bids, and match types The correct answer is: C) A …

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An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

QUESTION An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined? A) Language targeting B) Regional targeting C) Ad scheduling D) Demographic targeting The correct answer is: A) …

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined? Read More »

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

QUESTION Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword? Repeat the keyword as many times as possible in the ad text. Delete the keyword and add the keyword to the campaign again Modify the ad associated with that keyword to direct to a …

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword? Read More »

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

QUESTION If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign? A) None of these options is correct B) Your ad performance on the Display Network …

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign? Read More »

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

QUESTION An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create: A) an ad group specific to the product line with a higher daily budget B) additional text ads that specifically feature the product line C) a campaign with a separate daily …

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create: Read More »

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

QUESTION Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show? A) Remarketing would be used to …

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show? Read More »

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?

QUESTION According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad? A) All of these answers are correct B) Ads can not contain words that are not directly related to the keyword that the ad is targeting C) Ads cannot use exclamation points (!) or …

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad? Read More »

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

QUESTION Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies? A) Ads can not simulate email inbox notifications or fake “friends/crush” requests. B) Ads can not contain that amount of characters C) Ads can not contain the phrase “See …

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies? Read More »

Which formula does Google use to rank keyword-targeted ads on Google Search

QUESTION Which formula does Google use to rank keyword-targeted ads on Google Search A) (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score B) Maximum cost-per-click (CPC) bid x Quality Score C) (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget D) Maximum cost-per-click (CPC) bid only The correct answer is: B) Maximum cost-per-click …

Which formula does Google use to rank keyword-targeted ads on Google Search Read More »

When resetting a password in AdWords, what should a user keep in mind?

QUESTION When resetting a password in AdWords, what should a user keep in mind? A) The new password is now required to access all other Google products with the affected Google Account log-in. B) The new password will work for AdWords and the old password will work for other Google products. C) The user will …

When resetting a password in AdWords, what should a user keep in mind? Read More »

A keyword with very low clickthrough rate (CTR) will usually receive:

QUESTION A keyword with very low clickthrough rate (CTR) will usually receive: A) more impressions on the Google Display Network B) impressions only on the Google Search Network C) a low average cost-per-click (CPC) on Google search. D) a low Quality Score on the Google Search Network The correct answer is: D) a low Quality …

A keyword with very low clickthrough rate (CTR) will usually receive: Read More »

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

QUESTION In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on: A) the quality of your image B) the quality of your landing page C) the maximum CPC of the keyword that triggered an ad. D) your daily budget The correct …

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on: Read More »

By adding managed placements to a Display Network campaign – you can show your ad:

QUESTION By adding managed placements to a Display Network campaign – you can show your ad: A) on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI. B) on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select C) on webpages where a contextual …

By adding managed placements to a Display Network campaign – you can show your ad: Read More »

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

QUESTION A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can: A) change the access levels of other users. B) delete the account C) invite others to access the account. D) see average cost-per-click (CPC) …

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can: Read More »