Google Ads Fundamentals

If an advertiser improves the Quality Score of a keyword, this keyword may:

QUESTION If an advertiser improves the Quality Score of a keyword, this keyword may: A) receive fewer impressions on the Search Network B) automatically reset its match type to Broad C) earn the ad a higher average position D) be more likely to appear in bold when displayed in an ad The correct answer is: …

If an advertiser improves the Quality Score of a keyword, this keyword may: Read More »

When sitelinks are set at both the campaign and ad group level, which will be displayed?

QUESTION When sitelinks are set at both the campaign and ad group level, which will be displayed? A) Sitelinks at the ad group level B) Sitelinks with the highest ad rank C) Sitelinks related to the query searched D) Sitelinks from both the campaign and ad group The correct answer is: A) Sitelinks at the …

When sitelinks are set at both the campaign and ad group level, which will be displayed? Read More »

Which formula represents how Ad Rank is determined on Google search?

QUESTION Which formula represents how Ad Rank is determined on Google search? A) Popularity of the website being advertised B) Historic average position of each ad C) Maximum cost-per-click (CPC) multiplied by Quality Score D) How much an advertiser is willing to spend each day The correct answer is: C) Maximum cost-per-click (CPC) multiplied by …

Which formula represents how Ad Rank is determined on Google search? Read More »

A primary benefit of location targeting is that advertisers can:

QUESTION A primary benefit of location targeting is that advertisers can: A) choose to target a specific Google domain B) target any combination of countries, territories, and regions C) target specific users who have already visited their site D) choose to only target websites based in a specific region or territory The correct answer is: …

A primary benefit of location targeting is that advertisers can: Read More »

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

QUESTION With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may: A) Automatically adjust your daily budget to serve less …

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may: Read More »

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

QUESTION On the Display Network, all keywords are considered broad match only. This means that you do not need to: A) Include location targeting to narrow the reach of your ads B) Include plurals, misspellings, and other variants of your keywords C) Include negative keywords to refine your placement D) manage your keyword performance at …

On the Display Network, all keywords are considered broad match only. This means that you do not need to: Read More »

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

QUESTION An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions? A) Assign unique keyword URLs to each keyword B) Evaluated the site design for improvements C) Add negative keywords to the ad group D) Add more relevant keywords to the ad group The correct answer is: C) Add negative …

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions? Read More »

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

QUESTION When setting up an AdWords account, choose your currency and permanent time zone carefully because: A) time zone and currency will impact ad position B) these cannot be changed once you have set up your account C) ads are only served in countries using the same currency as your account D) by default, ads …

When setting up an AdWords account, choose your currency and permanent time zone carefully because: Read More »

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

QUESTION Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done? A) Create a dedicated campaign for each mobile device targeted B) Use the same bids across all devices C) Enable a bid adjustment to bid more aggressively on …

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done? Read More »

Which is a benefit of Manager Defined Spend (MDS)?

QUESTION Which is a benefit of Manager Defined Spend (MDS)? A) Automatic bidding adjustments for Conversion Optimizer users B) Control over managed account budgets for My Client Center (MCC) account-users C) Advanced permissions control for billing preferences in multi-user accounts D) Payment flexibility for accounts currently on prepay billing Keyword related: The correct answer is: …

Which is a benefit of Manager Defined Spend (MDS)? Read More »

A My Client Center (MCC) account functions primarily as:

QUESTION A My Client Center (MCC) account functions primarily as: A) a separate AdWords account with its own keywords and campaigns B) a dashboard that allows clients view-only access to AdWords reports C) an umbrella account that allows for access to individual accounts with a single log-in. D) a bid management system for AdWords clients …

A My Client Center (MCC) account functions primarily as: Read More »

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

QUESTION An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to: A) determine the target return on investment (ROI) for a given ad group B) …

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to: Read More »