Google Ads Fundamentals

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

QUESTION In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to: A) a CPM B) an effective CPM C) an effective CPM conversion D) a CPM conversion The correct answer is: …

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to: Read More »

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

QUESTION Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com? A) By performing searches that trigger your ad, …

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com? Read More »

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

QUESTION You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out? A) It can help direct traffic to different landing pages to discover which performs best B) It can help aim for a …

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out? Read More »

You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

QUESTION You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate? A) TrueView video formats B) YouTube homepage ads C) Click-to-Play video ad formats D) CPM Video ad formats The correct answer …

You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate? Read More »

How often does the AdWords system run an auction to decide which ads to show on the Google search page

QUESTION How often does the AdWords system run an auction to decide which ads to show on the Google search page A) Every time a user enters a search query B) Once every 24 hours for a given keyword C) Every time a new advertiser adds a keyword to an account D) Once every two …

How often does the AdWords system run an auction to decide which ads to show on the Google search page Read More »

Which is one characteristic of the “Accelerated” delivery method?

QUESTION Which is one characteristic of the “Accelerated” delivery method? A) Ads are shown above the search results as well as to the right of the search results B) Ads are shown when users search on relevant variations of keywords in the campaign C) Ads are only shown when there is a higher likelihood that …

Which is one characteristic of the “Accelerated” delivery method? Read More »

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

QUESTION If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects? A) 1.01 …

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects? Read More »

All other things being equal, if you’ve set a maximum cost-per-click (max. CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

QUESTION All other things being equal, if you’ve set a maximum cost-per-click (max. CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click? A) $1.01 B) $0.5 C) $0.51 D) $1 The correct answer …

All other things being equal, if you’ve set a maximum cost-per-click (max. CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click? Read More »

Which is a benefit of search advertising with Google AdWords?

QUESTION Which is a benefit of search advertising with Google AdWords? A) Ability to pay for specific placement in top ad positions B) Extended reach to search partners C) Better position in natural search results D) Ability to view competitors bids for keywords The correct answer is: C) Better position in natural search results Explanation: …

Which is a benefit of search advertising with Google AdWords? Read More »

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

QUESTION An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser? A) Cost-per-thousand impressions (CPM) B) Automatic cost-per-click (CPC) C) Manual cost-per-click (CPC) D) Cost-per-Acquisition …

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser? Read More »

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

QUESTION Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts? A) Combine the campaigns from each account into a single AdWords account. Grant Amy access to that …

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts? Read More »

You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promoting your products with a mobile apps campaign on the Display Network?

QUESTION You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promoting your products with a mobile apps campaign on the Display Network? A) It lets people who see your ad get directions to your store on Google Maps B) It allows you to …

You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promoting your products with a mobile apps campaign on the Display Network? Read More »

Conversion Optimizer can help drive conversions by using your conversion history and:

QUESTION Conversion Optimizer can help drive conversions by using your conversion history and: A) cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely B) cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely C) cost-per-acquisition (CPA) goals to raise your bid when a conversion is …

Conversion Optimizer can help drive conversions by using your conversion history and: Read More »

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

QUESTION An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided? The profit derived from a paid click The bids of the next closest competitor The cost of the bid The Quality Score of the keyword The correct answer …

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided? Read More »

An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?

QUESTION An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account? Set a daily budget of $20 for the advertiser’s campaign Set a bid of $20 per ad group Set a daily budget of $20 for the advertiser’s …

An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account? Read More »

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?

QUESTION You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network? It encourages people using mobile devices to install your app It lets people who see your ad get directions to your store on …

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network? Read More »

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?

QUESTION Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?  “Display Network only – All features” “Search Network with Display Select – All features” “Display Network only – Remarketing” “Search Network only – All …

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit? Read More »