Google Ads Mobile Advertising

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

QUESTION Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic? Increase the campaign’s daily budget Add negative keywords to the product group Add a promotional message to his ads Increase bids on products groups The correct answer is: …

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic? Read More »

Why can’t Ellen see any benchmark data for her new Shopping campaign?

QUESTION Why can’t Ellen see any benchmark data for her new Shopping campaign? She is already outbidding her competitors She doesn’t have enough products in the campaign to compare to others There aren’t enough comparable products from other advertisers Her campaign has reached its daily budget limit The correct answer is: There aren’t enough comparable …

Why can’t Ellen see any benchmark data for her new Shopping campaign? Read More »

Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

QUESTION Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to: use the …

Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to: Read More »

With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

QUESTION With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with: A) The YouTube mobile site and Google Play App B) The YouTube mobile site and the YouTube app C) Video Search on Google D) The AdWords mobile site and YouTube app The …

With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with: Read More »

Which is a benefit of using server–to–server app conversion tracking over an SDK?

QUESTION Which is a benefit of using server–to–server app conversion tracking over an SDK? If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size Server-to-server connections are easier to set up …

Which is a benefit of using server–to–server app conversion tracking over an SDK? Read More »

What is the most common way for advertisers to monetize their app?

QUESTION What is the most common way for advertisers to monetize their app? A) In-app purchases B) Charging for app downloads from the Apple iTunes or Google Play store C) Driving traffic to their mobile website to complete purchase D) Ad buys The correct answer is: A) In-app purchases Explanation: We will update later. sincerely …

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Once an advertiser opts in to advertise with our each partners (the default setting) in their campaign network settings, they should use ____ to have their ads populate within Google Maps for Mobile

QUESTION Once an advertiser opts in to advertise with our each partners (the default setting) in their campaign network settings, they should use ____ to have their ads populate within Google Maps for Mobile A) product extensions B) mobile extensions C) location extensions D) store visit extensions The correct answer is: Explanation:

Setting up Mobile App Analytics requires:

QUESTION Setting up Mobile App Analytics requires: At least 1 app install or conversion A working knowledge of mobile click attribution technologies A substantial number of app installs or conversions The “Edit” permission for a Google Analytics account and technical knowledge of your app development environment The correct answer is: Explanation:

With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

QUESTION With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions. True False The correct answer is: True Explanations: This can be understood with a following example. Let’s suppose a travel …

With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions. Read More »

50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.

QUESTION 50% of purchase–related conversions happened within ______ of the mobile searches that initiated them. one hour two hours half-an-hour three hours The correct answer is: one hour Explanation: It’s the same Nielsen study which states that 55% of purchase-related conversion happened within 1-hour after the search in mobiles. Side-note. This study was made in …

50% of purchase–related conversions happened within ______ of the mobile searches that initiated them. Read More »

Which of the following is incorrect about AdWords cross-device conversions?

QUESTION Which of the following is incorrect about AdWords cross-device conversions? A) Cross-device conversions do not track from mobile to desktop conversions; it only tracks desktop to mobile conversions B) Cross-device conversions help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or …

Which of the following is incorrect about AdWords cross-device conversions? Read More »

Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

QUESTION Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company? To have a single SDK to add to your app instead of one from each ad network To have more control when communicating with each ad network To see which of an app’s …

Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company? Read More »

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

QUESTION The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____. both the iOS and Android mobile apps the Android mobile app and m.youtube.com the Android native mobile app, the iOS app, and m.youtube.com reserve …

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____. Read More »

The conversion optimizer for apps allows:

QUESTION The conversion optimizer for apps allows: AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory with the goal of helping Advertisers hit their desired Cost Per Installs AdWords to automatically take into account dozens of signals (location, time …

The conversion optimizer for apps allows: Read More »