Google Ads Search Advertising

Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

QUESTION Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords? [US$1500 (revenue) – 10(number of products sold)]/US$1200(cost + AdWords spend) US$1500 (revenue)/US$1200(cost + …

Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords? Read More »

Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

QUESTION Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords? [£1500 (revenue) – £1200 (cost + AdWords spend)] / £1200 (cost + AdWords …

Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords? Read More »

An advertiser enables target cost-per-acquistion (CPA) bidding and notices that conversions decrease. What might cause this?

QUESTION An advertiser enables target cost-per-acquistion (CPA) bidding and notices that conversions decrease. What might cause this? The target CPA bid was higher than the recommended amount The target CPA bid was lower than the recommended amount The conversion tracking code snippet was not added to the site The cost-per-click (CPC) bid was lower than …

An advertiser enables target cost-per-acquistion (CPA) bidding and notices that conversions decrease. What might cause this? Read More »

Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?

QUESTION Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance? Compare average CPA and conversion rate before and after using target CPA bidding Enable and disable target CPA bidding every other day to observe differences Install a new conversion tracking code Monitor …

Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance? Read More »

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?

QUESTION An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements? 20-70% off LCD monitors BUY affordable LCDs **Free** shipping on LCDs Cheap, cheap, cheap monitors The correct answer is: 20-70% off LCD monitors Explanation: We will update later. sincerely thank

Someone searches on “laptop computers” and clicks and ad. Which landing page would be most relevant?

QUESTION Someone searches on “laptop computers” and clicks and ad. Which landing page would be most relevant? A page showing both laptops and desktops A page showing laptops A page showing a tablet A computer store homepage The answer is: [sociallocker] A page showing laptops [/sociallocker] Read more here: https://support.google.com/adwords/answer/2404197?hl=en The correct answer is: A …

Someone searches on “laptop computers” and clicks and ad. Which landing page would be most relevant? Read More »

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

QUESTION You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount? £1.70 £1.80 £2 £2.80 The correct answer is: £1.80 …

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount? Read More »

Each of these are benefits you’d expect from Product Listing Ads except:

QUESTION Each of these are benefits you’d expect from Product Listing Ads except: better-qualified leads more traffic and leads ease of targeting without needing keywords free listings The correct answer is: free listings Explanation: If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website …

Each of these are benefits you’d expect from Product Listing Ads except: Read More »

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

QUESTION An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period? £0.30 £0.03 £0.32 £0.31 The correct answer is: £0.30 Explanation: We will update later. …

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period? Read More »

Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?

QUESTION Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale? £13 £11 £12 £14 The correct answer is: £13 Explanation: We will update later. …

Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale? Read More »

In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

QUESTION In order to achieve the best performance possible from text ads, which is a best practice that should be followed? Use at least five keywords from the ad group directly in the ad text. Use account statistics and reports to monitor ad performance. Include words like “find” and “searchA” in the ad text. Include …

In order to achieve the best performance possible from text ads, which is a best practice that should be followed? Read More »

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

QUESTION If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the: A) highest maximum cost-per-click (CPC) bid. B) most historical data in the account. C) best Quality Score. D) highest Ad Rank. The correct answer is: D) highest Ad Rank. …

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the: Read More »