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Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance?

QUESTION Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance? A) Monitor overall changes in clicks received. B) Enable and disable Conversion Optimizer every other day to observer differences. C) Compare average CPA and conversion rate before and after using the Conversion Optimizer. …

Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance? Read More »

To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:

QUESTION To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing: A) managed placements and keywords. B) destination URLs set at the ad group level. C) at least 50 keywords. D) keywords that are also included in the ad text. The correct answer is: D) keywords that …

To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing: Read More »

Which are key elements to keep in mind when optimizing a landing page for AdWords?

QUESTION Which are key elements to keep in mind when optimizing a landing page for AdWords? A) Prominent headlines in several font styles and text sizes B) Clear landing page layout and several links to related websites C) Relevant and original content that clearly represents the business D) Correct programming language used to construct site …

Which are key elements to keep in mind when optimizing a landing page for AdWords? Read More »

How could an advertiser determine the most profitable keywords within a campaign?

QUESTION How could an advertiser determine the most profitable keywords within a campaign? A) Compare the costs accrued by each keyword with the conversion data for that keyword. B) Identify the keywords with the lowest “first page bid estimates.” C) Compare the total clicks to total conversions for each keyword in the account. D) Identify …

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Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?

QUESTION Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this? A) AdWords API Sandbox B) Ad Preview Tool C) AdWords API Tokens D) Keyword Planner The correct answer is: A) AdWords API …

Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this? Read More »

In order to differentiate ads from the ads of competitors, advertisers creating text ads should:

QUESTION In order to differentiate ads from the ads of competitors, advertisers creating text ads should: A) mention competitor offers and prices. B) use special characters, such as asterisks or hashes. C) use exclamation points and capital letters. D) include prices, promotions, and a call-to-action. The correct answer is: D) include prices, promotions, and a …

In order to differentiate ads from the ads of competitors, advertisers creating text ads should: Read More »

An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

QUESTION An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic? A) Edit the ad text to include a more relevant destination URL B) Upgrade to a faster web …

An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic? Read More »

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

QUESTION Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when: A) a user clicks on an AdWords ad B) multiple conversions result from a single AdWords ad click C) a single conversion is made within 30 days following an AdWords ad click D) a user visits a website within 30 days of clicking …

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when: Read More »

What is a benefit of using the AdWords Application Programming Interface (API)?

QUESTION What is a benefit of using the AdWords Application Programming Interface (API)? A) Programmers benefit from third-party coding support. B) Advertisers can log into the AdWords account to upload changes. C) Programming skills are not necessary. D) Advertisers can make dynamic changes to their AdWords accounts at scale. The correct answer is: D) Advertisers …

What is a benefit of using the AdWords Application Programming Interface (API)? Read More »

It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:

QUESTION It is important to identify specific goals for an AdWords campaign, so that the advertiser can then: make strategic changes to the account to improve performance. upload goals to the “Advertising Goals” section in their account. bid separately for each ad variation based on its performance. manually increase clickthrough rate (CTR) to improve performance. …

It is important to identify specific goals for an AdWords campaign, so that the advertiser can then: Read More »

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?

QUESTION In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase? A) Change History B) Billing Summary C) Campaign Settings D) Keyword Planner The correct answer is: A) Change History Explanation: We will update …

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase? Read More »