Google Ads Search Advertising

QUESTION Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance? A) Monitor overall changes in clicks received. B) Enable and disable Conversion Optimizer every other day to observer differences. C) Compare average CPA and conversion rate before and after using the Conversion Optimizer. …

Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance? Read More »

QUESTION What can be learned from a Search Funnel? A) Search impressions share for the last 30 days compared to CPC trends over time. B) Budget usage for all Search Campaigns, including budget limitations and opportunities for more traffic. C) The number of searches completed during a given period of time. D) The series of …

What can be learned from a Search Funnel? Read More »

QUESTION To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing: A) managed placements and keywords. B) destination URLs set at the ad group level. C) at least 50 keywords. D) keywords that are also included in the ad text. The correct answer is: D) keywords that …

To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing: Read More »

QUESTION Which are key elements to keep in mind when optimizing a landing page for AdWords? A) Prominent headlines in several font styles and text sizes B) Clear landing page layout and several links to related websites C) Relevant and original content that clearly represents the business D) Correct programming language used to construct site …

Which are key elements to keep in mind when optimizing a landing page for AdWords? Read More »

QUESTION The IP Exclusion tool allows advertisers to: A) discover IP addresses of competitors. B) obtain IP addresses for valuable website visitors. C) determine which IP addresses have seen ads. D) prevent specific IP addresses from seeing their ads. The correct answer is: D) prevent specific IP addresses from seeing their ads. Explanation: You can …

The IP Exclusion tool allows advertisers to: Read More »

QUESTION Which scenario would record to two conversions (1-per-click)? A) A users clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again. B) A user clicks on an ad, does not convert, then returns to the site using a bookmark within 30 days and converts. C) …

Which scenario would record to two conversions (1-per-click)? Read More »

QUESTION How could an advertiser determine the most profitable keywords within a campaign? A) Compare the costs accrued by each keyword with the conversion data for that keyword. B) Identify the keywords with the lowest “first page bid estimates.” C) Compare the total clicks to total conversions for each keyword in the account. D) Identify …

How could an advertiser determine the most profitable keywords within a campaign? Read More »

QUESTION Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this? A) AdWords API Sandbox B) Ad Preview Tool C) AdWords API Tokens D) Keyword Planner The correct answer is: A) AdWords API …

Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this? Read More »

QUESTION An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal? A) Ad Preview and Diagnosis Tool B) Keyword Planner C) Display Planner D) Change history The correct answer is: Explanation:

QUESTION Which approach to bidding is best suited to maximize profit? A) Maximize ROI as a percentage B) Minimize CPA C) Maximize conversions D) Balance CPA and # of conversions The correct answer is: D) Balance CPA and # of conversions Explanation: We will update later. sincerely thank

QUESTION In order to differentiate ads from the ads of competitors, advertisers creating text ads should: A) mention competitor offers and prices. B) use special characters, such as asterisks or hashes. C) use exclamation points and capital letters. D) include prices, promotions, and a call-to-action. The correct answer is: D) include prices, promotions, and a …

In order to differentiate ads from the ads of competitors, advertisers creating text ads should: Read More »

QUESTION Automatic cost-per-click (CPC) bidding attempts to get advertisers the most: A) impressions for their daily budget. B) conversions based on their conversion goals. C) clicks for their daily budget. D) impressions in their preferred position range. The correct answer is: C) clicks for their daily budget. Explanation: We will update later. sincerely thank

QUESTION An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic? A) Edit the ad text to include a more relevant destination URL B) Upgrade to a faster web …

An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic? Read More »

QUESTION Which is a benefit of using AdWords editor? A) Users with My Client Center (MCC) Reports Access can make edits to an account. B) Multiple users can share archives and proposals for an account. C) Multiple users can make offline changes to Account Preferences. D) Conflicts between changes made by importing a file do …

Which is a benefit of using AdWords editor? Read More »

QUESTION Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when: A) a user clicks on an AdWords ad B) multiple conversions result from a single AdWords ad click C) a single conversion is made within 30 days following an AdWords ad click D) a user visits a website within 30 days of clicking …

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when: Read More »

QUESTION Which is a recommended action for new mobile preferred ad creative? A) Target Search Network only B) Integrate mobile Flash video ads C) Use a mobile-optimized landing page D) Use exact match only The correct answer is: Explanation:

QUESTION Which can be specified at the campaign level? A) Ad text B) Billing preferences C) Destination URLs D) Network distribution The correct answer is: Explanation:

QUESTION What is a benefit of using the AdWords Application Programming Interface (API)? A) Programmers benefit from third-party coding support. B) Advertisers can log into the AdWords account to upload changes. C) Programming skills are not necessary. D) Advertisers can make dynamic changes to their AdWords accounts at scale. The correct answer is: D) Advertisers …

What is a benefit of using the AdWords Application Programming Interface (API)? Read More »

QUESTION It is important to identify specific goals for an AdWords campaign, so that the advertiser can then: make strategic changes to the account to improve performance. upload goals to the “Advertising Goals” section in their account. bid separately for each ad variation based on its performance. manually increase clickthrough rate (CTR) to improve performance. …

It is important to identify specific goals for an AdWords campaign, so that the advertiser can then: Read More »

QUESTION In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase? A) Change History B) Billing Summary C) Campaign Settings D) Keyword Planner The correct answer is: A) Change History Explanation: We will update …

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase? Read More »