Google Ads Search Advertising

One factor the AdWords system uses to calculate an ad’s actual cost-perclick (CPC) is the:

QUESTION One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the: cost-per-thousand impressions (CPM) of the ad showing one position lower on the page maximum CPC bid of the ad showing in the #1 position on the page location targeting of the ad showing one position lower on the page …

One factor the AdWords system uses to calculate an ad’s actual cost-perclick (CPC) is the: Read More »

Advertisers can provide physical address information about their businesses through Google My Business accounts. Ads that include this type of information are eligible to show on:

QUESTION Advertisers can provide physical address information about their businesses through Google My Business accounts. Ads that include this type of information are eligible to show on: A) mobile devices with GPS enabled only. B) Google Maps only. C) any networks selected in the campaign’s settings. D) Google search only. The correct answer is: C) …

Advertisers can provide physical address information about their businesses through Google My Business accounts. Ads that include this type of information are eligible to show on: Read More »

You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?

QUESTION You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings? A) ($10)*(% Basic customers)*(Basic average lifetime in months) …

You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings? Read More »

An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:

QUESTION An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the: A) Ads tab of a specified group. B) Ad extensions tab. C) Opportunities tab. D) “Details” drop-down menu on the Keywords tab. You can read …

An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the: Read More »

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

QUESTION An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank? Change keyword match types from exact match to phrase match. Make changes to improve the components of Quality …

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank? Read More »

How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?

QUESTION How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”? A) Run an impression share report and select to display the two metrics. B) Filter all keywords with an average position greater than three. C) Select the two metrics in “Graph options” on the Campaigns tab. D) …

How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”? Read More »

Linking your Google+ Page to your AdWords account…

QUESTION Linking your Google+ Page to your AdWords account… A) Cannot be done if you have a Google Merchant account. B) Requires a 2-month approval process. C) Enables users to login to your website through your Search advertisements. D) Enables you to show more endorsements for your business from your customers and supporters. The correct …

Linking your Google+ Page to your AdWords account… Read More »

Which is the quickest way to add a long list of locations to target in an AdWords campaign?

QUESTION Which is the quickest way to add a long list of locations to target in an AdWords campaign? A) Select “Bulk locations” in the advanced search section of a campaign’s location settings. B) Add locations as keywords to the campaign. C) Search for each location in the search tab of locations settings. D) Enter …

Which is the quickest way to add a long list of locations to target in an AdWords campaign? Read More »

Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:

QUESTION Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of: A) duplicate keywords added to multiple ad groups in one campaign. B) incorrect IP address information filtered from Google Analytics. C) Internet Service Providers (ISPs) who assign the …

Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of: Read More »

A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience?

QUESTION A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience? Link to the webpage …

A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience? Read More »

You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

QUESTION   You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit? A) Predetermined budget to be divided across …

You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit? Read More »

You can add a ‘+’ modifier in front of broad match keywords to…

QUESTION You can add a ‘+’ modifier in front of broad match keywords to… specify that someone’s search must include certain words or their close variations indicate that this keyword should be dynamically inserted into your ad text. only trigger ads when the Google+ social extension is available. overrides negative keywords with an explicit positive …

You can add a ‘+’ modifier in front of broad match keywords to… Read More »

Exact Match Impression Share metrics:

QUESTION Exact Match Impression Share metrics: A) are available for both Search and Display Network campaigns. B) summarize impression share statistics for all keywords currently set to exact match. C) calculate impression share as if all keywords were set to exact match. D) are only available at the account level. The correct answer is: Explanation:

An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:

QUESTION An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display: A) a page of the top-selling dresses for all seasons. B) a catalog of all dresses available on the website. C) several colors …

An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display: Read More »

An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?

QUESTION An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur? A) The cost-per-click (CPC) bid was lower than the recommended amount. B) The specific Conversion Optimizer code snippet was not added to the site. C) The maximum cost-per-acquisition (CPA) bid was lower …

An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur? Read More »

Reviewing “Search Terms” data on the Keywords tab will help advertisers to identify:

QUESTION Reviewing “Search Terms” data on the Keywords tab will help advertisers to identify: A) new keyword ideas for a campaign. B) keywords with low Quality Scores. C) potential new placements to target on the Google Display Network. D) ad groups or campaigns that should be paused. The correct answer is: A) new keyword ideas …

Reviewing “Search Terms” data on the Keywords tab will help advertisers to identify: Read More »

Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?

QUESTION Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses? A) (Avg Revenue per Order) * (Profit Margin) B) (Total …

Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses? Read More »

Which is the next stage of detection in an AdWords account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks?

QUESTION Which is the next stage of detection in an AdWords account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks? A) Advertiser reports suspicious activity in the account B) Alert from the AdSense team about publisher suspension C) Third-party analysis of advertisers web server logs data D) Proactive offline analysis …

Which is the next stage of detection in an AdWords account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks? Read More »