Google Ads Search Advertising

QUESTION An advertiser that uses ad scheduling has a custom bid adjustment for 9pm-12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights? USD$0.70 USD$0.33 USD$0.03 USD$0.30 The correct answer is: USD$0.70 Explanation: Same here. Just simple math. Why google thinks …

An advertiser that uses ad scheduling has a custom bid adjustment for 9pm-12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights? Read More »

QUESTION An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies? Cheap, cheap, cheap monitors 20-70% off LCD monitors BUY affordable LCDs **Free** shipping on LCDs The correct answer is: 20-70% off LCD monitors Explanation: …

An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies? Read More »

QUESTION If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average? US$18 US$45 US$30 US$15 The correct answer is: US$15 Explanations: Target CPA automatically sets Search or Display bids to help get as many conversions as possible at …

If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average? Read More »

QUESTION A successful AdWords text ad: has a wrapping headline and at least 2 paragraphs of text ties the call-to-action to the landing page mentions at least 4 key selling points talks about the advertiser’s reputation The correct answer is: ties the call-to-action to the landing page Explanations: Tell people what they can buy. Are …

A successful AdWords text ad: Read More »

QUESTION Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them? Click the “Automatic keyword refresh” button See the suggestions on the Opportunities tab See the suggestions on the Keywords tab Stick with the current keywords for 2 …

Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them? Read More »

QUESTION Which is a best practice for creating a mobile-preferred ad? Use the same format and content as you’d use for a laptop ad Integrate mobile Flash video ads Use a mobile-optimized landing page Put your most important information in the second line of ad text Explications: Mobile-optimized sites make life easier for mobile users. …

Which is a best practice for creating a mobile-preferred ad? Read More »

QUESTION Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?   The company’s email campaigns are the most profitable, with a cost-per-acquisition of US$15, so it should use that as …

Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit? Read More »

QUESTION You can add a “+”modifier in front of the words in a broad match keyword to:   specify that someone’s search must include certain words or their close variations indicate that this keyword should be dynamically inserted in your ad text specify that certain words and their close variants be prioritized override a negative …

You can add a “+”modifier in front of the words in a broad match keyword to: Read More »

QUESTION What information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear? A) Manual bid changes B) Historical conversion data C) Test conversions D) Forecast data The correct answer is: B) Historical conversion data Explanation: Using historical information about …

What information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear? Read More »

QUESTION Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account? Upgrade multiple manager accounts Upgrade each individual AdWords account Use a single sign-in for all accounts Access the AdWords Application Programming Interface …

Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account? Read More »

QUESTION An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason? A) The advertiser’s daily budget is not set to the recommended amount. B) The advertiser’s campaign targets the Google Display Network only. C) The advertiser advertises a service rather than a product. …

An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason? Read More »

QUESTION The purpose of a developer or authentication token is to track: A) Application Programming Interface (API) usage. B) AdWords usage. C) Application Programming Interface (API) access by application. D) AdWords applications. The correct answer is: A) Application Programming Interface (API) usage. Explanation: Once you’ve registered as a developer, your can access the AdWords API …

The purpose of a developer or authentication token is to track: Read More »

QUESTION One reason for using Conversion Optimizer is to: maximize ad exposure. dynamically manage ad position. generate more clicks than manual bidding would generate. avoid unprofitable clicks. The correct answer is: avoid unprofitable clicks. Explanation: Conversion Optimizer works best for advertisers whose goals are mostly conversion and direct-response oriented. You can read more here: https://support.google.com/partners/answer/2769753?hl=en …

One reason for using Conversion Optimizer is to: Read More »

QUESTION An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?  A)  The advertiser’s landing page is down for maintenance  B)  The edited ad is less relevant to the keywords in the ad group  C)  The edited ad has a …

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause? Read More »

QUESTION If your campaign’s daily budget is $20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? Up to 20 Up to 24 Up to 21 Up to 30 The correct answer is: Up to 24 Explanation: When your ads are shown more often, …

If your campaign’s daily budget is $20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? Read More »

QUESTION Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget? Replace his 3 most expensive keywords with lower-priced keywords Slightly lower bids Choose accelerated instead of standard delivery Slightly raise bids The correct …

Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget? Read More »

QUESTION The AdWords Application Programming Interface (API) allows developers to use applications that: are accessible only through AdWords editor. can appear throughout the Google Search Network. can be uploaded into the Ad gallery. interact directly with the AdWords server. The correct answer is: interact directly with the AdWords server. Explanation: The AdWords API (application programming …

The AdWords Application Programming Interface (API) allows developers to use applications that: Read More »

QUESTION Which allows advertisers to automate AdWords reporting and campaign management? Use of Structured Query Language (SQL) server reporting services Execution of multiple reporting tasks from multiple computers Execution of repetitive Data Mining Extensions (DMX) queries Use of an AdWords Application Programming Interface (API) web service The correct answer is: Use of an AdWords Application Programming …

Which allows advertisers to automate AdWords reporting and campaign management? Read More »

QUESTION What is the definition of actual cost-per-click (CPC)? The average CPC the advertiser needs to pay in order to achieve top position. The least possible CPC the advertiser needs to pay to maintain an achieved position. The CPC according to a price list, which is then updated daily. The CPC an advertiser was charged …

What is the definition of actual cost-per-click (CPC)? Read More »

QUESTION “Mobile app engagement” campaigns can be used to: encourage people to download a new app encourage people to rate an app in the app store re-engage people who’ve downloaded an app increase in-store call conversions The correct answer is: re-engage people who’ve downloaded an app Explanations: Once you connect your app to AdWords, you …

“Mobile app engagement” campaigns can be used to: Read More »