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Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?

QUESTION Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data? …

Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data? Read More »

Video remarketing is a way to optimize:

QUESTION Video remarketing is a way to optimize: conversions video campaigns cost-per-view (CPV) bidding strategies bidding strategies The correct answer is: video campaigns Explanation: You can show personalized ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your videos or YouTube channel. This is known as “video …

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The initial remarketing list size for video campaigns includes users from the past:

QUESTION The initial remarketing list size for video campaigns includes users from the past: You can’t include visitors from past days 30 days 15 days 540 days The correct answer is: 30 days Explanation: You can show personalized ads to millions of viewers across YouTube and video partner sites, based on their past interactions with …

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Which of these can be created to run on the Display Network?

QUESTION Which of these can be created to run on the Display Network? VideoPlus ads TrueView and VideoPlus ads Homepage expandable Masthead ads Lightbox ads and TrueView in-display ads The correct answer is: Lightbox ads and TrueView in-display ads Explanations: Discovery and lightbox ads both appear on the Display Network. Lightbox ads responsively combine your …

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According to Google Shopping Policies, what can be included in promotional text?

QUESTION According to Google Shopping Policies, what can be included in promotional text? A) Product information taken from the data feed B) Repetition of words and phrases C) Text created from keyword insertion D) Text highlighting a special offer on specific products Read more here: https://support.google.com/merchants/answer/2877565 The correct answer is: Read more here: Explanation: We …

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Product Listing Ads can be targeted to:

QUESTION Product Listing Ads can be targeted to: A) All countries where AdWords is available B) Only countries where Google.com/shopping is available C) North America only D) Select countries, listed in Google Merchant Center and AdWords Help Centers The correct answer is: D) Select countries, listed in Google Merchant Center and  Explanation: We will update later. …

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What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?

QUESTION What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles? A) Use special characters such as exclamation points B) Include the bike style name only C) Add additional keywords at the end of the title D) Include relevant attributes in the title such as brand, size, and …

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When preparing product images for Product Listing Ads, it’s best to:

QUESTION When preparing product images for Product Listing Ads, it’s best to: A) Include other similar items in the picture B) Cover the product with the text of the brand name C) Use a solid white or grey background D) Include promotional text (such as sale or discount) over the product https://support.google.com/partners/answer/2796446?hl=en-GB Under Sub-Topic – …

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How can John reduce processing time for his company’s feeds?

QUESTION How can John reduce processing time for his company’s feeds? Submit a new feed every day, even if there are no changes to his products Create a new Google Merchant Center account for each new AdWords campaign Divide the group of products into multiple data feed segments Avoid updating feeds if only one change …

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The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

QUESTION The attribute ‘identifier exists’ and value ‘FALSE’ should be used for: Items as part of a bundle Used electronics New books for pre-order Custom-made clothing Related keyword: The correct answer is: Explanation Explanation: Unique product identifiers go beyond the id attribute to define the product you’re selling in the global marketplace. Common unique product …

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You want to prevent your ads from appearing for certain search terms. How would you do it?

QUESTION You want to prevent your ads from appearing for certain search terms. How would you do it? Remove the related search terms from your product titles in your product data Put shorter descriptions in your product data Remove products from your product dataAdd negative keywords to your campaign or ad Related keyword: The correct …

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To maintain an active data feed, you must update the feed every:

QUESTION To maintain an active data feed, you must update the feed every: 30 days 6 months 1 year 24 hours Related keyword: The correct answer is: 30 days Explanation: Up-to-date product feeds with keyword-rich descriptions will entice users and keep your ads showing at the right moments, while inaccurate feeds can lead to product …

To maintain an active data feed, you must update the feed every: Read More »