Google Ads Shopping Advertising

According to Google Shopping Policies, what can be included in promotional text?

QUESTION According to Google Shopping Policies, what can be included in promotional text? A) Product information taken from the data feed B) Repetition of words and phrases C) Text created from keyword insertion D) Text highlighting a special offer on specific products Read more here: https://support.google.com/merchants/answer/2877565 The correct answer is: Read more here: Explanation: We …

According to Google Shopping Policies, what can be included in promotional text? Read More »

Product Listing Ads can be targeted to:

QUESTION Product Listing Ads can be targeted to: A) All countries where AdWords is available B) Only countries where Google.com/shopping is available C) North America only D) Select countries, listed in Google Merchant Center and AdWords Help Centers The correct answer is: D) Select countries, listed in Google Merchant Center and  Explanation: We will update later. …

Product Listing Ads can be targeted to: Read More »

What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?

QUESTION What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles? A) Use special characters such as exclamation points B) Include the bike style name only C) Add additional keywords at the end of the title D) Include relevant attributes in the title such as brand, size, and …

What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles? Read More »

When preparing product images for Product Listing Ads, it’s best to:

QUESTION When preparing product images for Product Listing Ads, it’s best to: A) Include other similar items in the picture B) Cover the product with the text of the brand name C) Use a solid white or grey background D) Include promotional text (such as sale or discount) over the product https://support.google.com/partners/answer/2796446?hl=en-GB Under Sub-Topic – …

When preparing product images for Product Listing Ads, it’s best to: Read More »

How can John reduce processing time for his company’s feeds?

QUESTION How can John reduce processing time for his company’s feeds? Submit a new feed every day, even if there are no changes to his products Create a new Google Merchant Center account for each new AdWords campaign Divide the group of products into multiple data feed segments Avoid updating feeds if only one change …

How can John reduce processing time for his company’s feeds? Read More »

The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

QUESTION The attribute ‘identifier exists’ and value ‘FALSE’ should be used for: Items as part of a bundle Used electronics New books for pre-order Custom-made clothing Related keyword: The correct answer is: Explanation Explanation: Unique product identifiers go beyond the id attribute to define the product you’re selling in the global marketplace. Common unique product …

The attribute ‘identifier exists’ and value ‘FALSE’ should be used for: Read More »

You want to prevent your ads from appearing for certain search terms. How would you do it?

QUESTION You want to prevent your ads from appearing for certain search terms. How would you do it? Remove the related search terms from your product titles in your product data Put shorter descriptions in your product data Remove products from your product dataAdd negative keywords to your campaign or ad Related keyword: The correct …

You want to prevent your ads from appearing for certain search terms. How would you do it? Read More »

To maintain an active data feed, you must update the feed every:

QUESTION To maintain an active data feed, you must update the feed every: 30 days 6 months 1 year 24 hours Related keyword: The correct answer is: 30 days Explanation: Up-to-date product feeds with keyword-rich descriptions will entice users and keep your ads showing at the right moments, while inaccurate feeds can lead to product …

To maintain an active data feed, you must update the feed every: Read More »

What should Brian take into account when optimizing the title attribute for his new line of bicycles?

QUESTION What should Brian take into account when optimizing the title attribute for his new line of bicycles? Add additional keywords at the end of the title Include brand, size, and color at the beginning of the title Use special characters such as exclamation points Include the bike style name only Related keyword: The correct …

What should Brian take into account when optimizing the title attribute for his new line of bicycles? Read More »

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

QUESTION Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping? Classify the products under the “holiday” Google Product Category Use a custom label to denote items included in the holiday sale Change the ‘brand’ attribute of sale …

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping? Read More »

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:

QUESTION Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should: Include bundled accessories in the product image Change the price on the ad to be lower than the actual price Use promotional text to highlight any deals Include her store …

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should: Read More »

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?

QUESTION   Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid? Only mpn is required Only brand is required gtin and brand are …

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid? Read More »

In a Shopping campaign, conversion tracking:

QUESTION In a Shopping campaign, conversion tracking: only counts purchases after clicks as conversions grants access to Search Funnel reports, which show how your customers complete a conversion provides in-depth reporting on how people use your website allows you to test changes, such as different campaign priorities and product group bids The correct answer is: …

In a Shopping campaign, conversion tracking: Read More »