Google Ads Video Advertising

Which default traffic source dimensions does Google Analytics report for each website visitor?

QUESTION Which default traffic source dimensions does Google Analytics report for each website visitor? Source and Medium Campaign and Ad Content Campaign and Medium Source, Medium, Campaign, and Ad Content The correct answer is: Source and Medium Explanation: Source/Medium is a dimension that combines the dimensions Source and Medium. Examples of Source/Medium include google/organic, example.com/referral, …

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How would a view filter be configured to include only users from Brazil and Argentina?

QUESTION How would a view filter be configured to include only users from Brazil and Argentina? Filter 1: include Brazil > Filter 2: include Argentina Filter 1: exclude Peru or Bolivia Filter 1: include Brazil or Argentina Filter 1: include Argentina > Filter 2: include Brazil The correct answer is: Filter 1: include Brazil or …

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What data table display compares report metrics to the website average?

QUESTION What data table display compares report metrics to the website average? Pivot Percentage Performance Comparison The correct answer is: Comparison Explanation: In Google Analytics, you can choose different types of reports. Also, you can use different tables to display data. For example, pivot tables, flat tables etc. If you want a data table which …

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What report identifies browsers that may have had problems with a website?

QUESTION What report identifies browsers that may have had problems with a website? The Active Users report The Browser & OS report The Source/Medium report The New vs Returning report The correct answer is: The Browser & OS report Explanation: If conversion rates are lower than average for particular browsers or platforms, browse the site …

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What’s the difference between cost-per-click (CPC) bidding and cost-perview (CPV) bidding?

QUESTION What’s the difference between cost-per-click (CPC) bidding and cost-perview (CPV) bidding? A) The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding B) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a …

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TrueView in-display video ads run on:

QUESTION TrueView in-display video ads run on: A) The Search Network and the Display Network B) The YouTube Network C) The Display Network D) YouTube video and search pages and the Display Network The correct answer is: D) YouTube video and search pages and the Display Network Explanation: We will update later. sincerely thank

What does linking an AdWords account to a YouTube account allow an advertiser to do?

QUESTION What does linking an AdWords account to a YouTube account allow an advertiser to do? A) Access additional video reporting metrics B) All of the listed answers are correct C) Create call-to-action (CTA) overlays D) Create a remarketing list The correct answer is: B) All of the listed answers are correct Explanation: We will …

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____ is used for video campaigns.

QUESTION ____ is used for video campaigns. Cost-per-click (CPC) bidding Cost-per-thousand-impressions (CPM) bidding Cost-per-view (CPV) bidding Cost-per-acquisition (CPA) bidding The correct answer is: Cost-per-view (CPV) bidding Explanation: Cost-per-view (CPV) bidding is the default way to set the amount you’ll pay for TrueView video ads in AdWords. With CPV bidding, you’ll pay for video views or …

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