Google Ads Video Advertising

What’s the difference between cost-per-click (CPC) bidding and cost-perview (CPV) bidding?

QUESTION What’s the difference between cost-per-click (CPC) bidding and cost-perview (CPV) bidding? A) The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding B) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a …

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TrueView in-display video ads run on:

QUESTION TrueView in-display video ads run on: A) The Search Network and the Display Network B) The YouTube Network C) The Display Network D) YouTube video and search pages and the Display Network The correct answer is: D) YouTube video and search pages and the Display Network Explanation: We will update later. sincerely thank

What does linking an AdWords account to a YouTube account allow an advertiser to do?

QUESTION What does linking an AdWords account to a YouTube account allow an advertiser to do? A) Access additional video reporting metrics B) All of the listed answers are correct C) Create call-to-action (CTA) overlays D) Create a remarketing list The correct answer is: B) All of the listed answers are correct Explanation: We will …

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____ is used for video campaigns.

QUESTION ____ is used for video campaigns. Cost-per-click (CPC) bidding Cost-per-thousand-impressions (CPM) bidding Cost-per-view (CPV) bidding Cost-per-acquisition (CPA) bidding The correct answer is: Cost-per-view (CPV) bidding Explanation: Cost-per-view (CPV) bidding is the default way to set the amount you’ll pay for TrueView video ads in AdWords. With CPV bidding, you’ll pay for video views or …

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Frequency capping counts include:

QUESTION Frequency capping counts include: A) only impressions that led to clicks B) all impressions, including those that weren’t viewable C) all impressions appearing in an ad position of “1” D) only impressions that were viewable The correct answer is: Explanation:

True or False: Advertisers can implement a remarketing tag for mastheads

QUESTION True or False: Advertisers can implement a remarketing tag for mastheads A) True B) False The correct answer is: A) True Explanation: Remarketing on Impression: Only AdWords remarketing tags will be accepted. Implementation should be done in the layout and called only after completion of initial load. Remarketing on User Click: Either AdWords or …

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Which of the following is a tip for optimizing a TrueView video ad campaign?

QUESTION Which of the following is a tip for optimizing a TrueView video ad campaign? A) Remove all but one targeting group from the campaign. B) Add exclusions to the campaign or targeting group. C) All of the listed answers are incorrect. D) Increase each target group’s bid by 100%. The correct answer is: B) …

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