QUESTION An advertiser is charged for viewing a TrueView in-display ad when someone: watches the entire ad watches a TrueView in-stream ad after watching a TrueView indisplay ad clicks and views the first frame of the video shares the ad The correct answer is: clicks and views the first frame of the video Explanation: Your …
An advertiser is charged for viewing a TrueView in-display ad when someone: Read More »
QUESTION ____ ads can show on YouTube search results before they’re approved, but they can’t run on YouTube or the Google Display Network until fully reviewed and approved. Approved Eligible Paused Disapproved The correct answer is: Eligible Explanation: Eligible ads can run on Google search pages before they’re approved, but won’t be shown to people …
QUESTION Which is true when creating a targeting group for a video campaign? A) You can see estimates for views and average cost-per-view (CPV) values B) All of the listed answers are correct C) You can customize bids per TrueView ad format D) You can enable targeting groups for certain ads The correct answer is: …
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QUESTION With a masthead, the advertiser can reserve: The YouTube homepage. Specific videos. Specific channels. All of the listed answers are correct. The correct answer is: The YouTube homepage. Explanations: The YouTube Masthead is a customizable 970×250 ad that runs on the top of the desktop YouTube homepage for 24 hours. Masthead ads are reservation …
QUESTION Why should a YouTube account be linked to a Google+ page? So your video ads appear on Google+, too To get a “YouTube tab” on the Google+ profile For auto-sharing of uploads to Google+ with customized posts To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with …
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QUESTION True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube. A) True B) False The correct answer is: B) False Explanation: By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as …
QUESTION Which of the following can be targeted when building a mobile video masthead? YouTube.com All of the listed answers are correct An iOS app An Android app The correct answer is: Explanation Explanation: Similar to the desktop video Masthead, the mobile video Masthead is a native video-based ad format that only requires a YouTube …
Which of the following can be targeted when building a mobile video masthead? Read More »
QUESTION A video targeting group: mixes and matches targeting settings for the best exposure combines a video ad with a display ad for the best exposure combines several of a campaign’s targeting groups for the best exposure places multiple video ads from a campaign on select websites The correct answer is: mixes and matches targeting …
QUESTION How much did the amount of time people spend watching video on the internet grow between the end of 2013 and the end of 2014? A) 28.5% B) 18.5% C) 48.5% D) 38.5% The correct answer is: D) 38.5% Explanation: Between the end of 2013 and the end of 2014, the amount of time …
QUESTION When setting up targeting groups for video ads, it’s most effective to: A) select a maximum of 3 targeting groups B) select at least 5 advanced audience options C) target broadly by demographic groups, topics, or interests D) target narrowly by demographic groups, topics, or interests The correct answer is: D) target narrowly by …
When setting up targeting groups for video ads, it’s most effective to: Read More »
QUESTION Which video ads can be created with AdWords for video? A) Homepage expandable masthead unit B) TrueView ads C) Engagement ads D) InVideo ads The correct answer is: B) TrueView ads Explanation: TrueView video ads are an exciting way to reach and engage your audience on YouTube and across the web. You can create …
Which video ads can be created with AdWords for video? Read More »
QUESTION Which should be considered when analyzing campaign performance of different TrueView video ad formats? Quartiles only. View-through rate (VTR) only. View-through rate (VTR) and quartiles. Quartiles and website clicks. The correct answer is: View-through rate (VTR) and quartiles. Explanation: View rate shows you the number of views or engagements your video ad receives divided …
QUESTION Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing: video ad campaigns. bidding strategies. cost-per-view (CPV) bidding strategies. TrueView in-display ads. The correct answer is: video ad campaigns. Explanation: We will update later. sincerely thank
QUESTION You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities? In the Google Display Specifications site Through a Google representative Through the third-party request …
QUESTION Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign? AdWords and DoubleClick Bid Manager AdWords only DoubleClick Bid Manager only YouTube The correct answer is: AdWords and DoubleClick Bid Manager …