Google Ads Video Advertising

QUESTION What report identifies browsers that may have had problems with a website? The Active Users report The Browser & OS report The Source/Medium report The New vs Returning report The correct answer is: The Browser & OS report Explanation: If conversion rates are lower than average for particular browsers or platforms, browse the site …

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QUESTION What is masthead billing based on? A) A flat fee. B) Impressions and clicks. C) Clicks. D) Impressions. The correct answer is: A) A flat fee. Explanation: We will update later. sincerely thank

QUESTION TrueView in-display ads run on which YouTube pages? A) Search only B) Home, watch, and search C) Home, watch, and subscriptions D) Watch only The correct answer is: B) Home, watch, and search Explanation: We will update later. sincerely thank

QUESTION With TrueView in-display ads, advertisers can target: A) The Google Display Network (GDN). B) YouTube and the Google Display Network (GDN). C) All of the listed answers are incorrect. D) YouTube. The correct answer is: B) YouTube and the Google Display Network (GDN). Explanation: We will update later. sincerely thank

QUESTION True of False: Advertisers can use call-to-action overlays (CTAs) for free. A) False B) True The correct answer is: Explanation:

QUESTION What’s the difference between cost-per-click (CPC) bidding and cost-perview (CPV) bidding? A) The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding B) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a …

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QUESTION True or False: More than one YouTube account can be linked to an AnWords account. A) True B) False The correct answer is: A) True Explanation: We will update later. sincerely thank

QUESTION With AdWords for video, an advertiser can target: A) All of the listed answers are correct B) Websites on the Google Display Network (GDN) C) Specific YouTube channels D) Specific YouTube videos The correct answer is: A) All of the listed answers are correct Explanation: We will update later. sincerely thank

QUESTION ____ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads. A) Placement B) Contextual C) Interest D) Topic The correct answer is: A) Placement Explanation: We will update later. sincerely thank

QUESTION TrueView in-display video ads run on: A) The Search Network and the Display Network B) The YouTube Network C) The Display Network D) YouTube video and search pages and the Display Network The correct answer is: D) YouTube video and search pages and the Display Network Explanation: We will update later. sincerely thank

QUESTION What does linking an AdWords account to a YouTube account allow an advertiser to do? A) Access additional video reporting metrics B) All of the listed answers are correct C) Create call-to-action (CTA) overlays D) Create a remarketing list The correct answer is: B) All of the listed answers are correct Explanation: We will …

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QUESTION With TrueView in-stream ads, an advertiser pays: A) on a cost-per-thousand-impressions (CPM) basis B) when the viewer watches at least 30 seconds of the video or completes it C) only when the viewer clicks the video D) when the viewer watches five seconds of the video The correct answer is: B) when the viewer …

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QUESTION ____ is used for video campaigns. Cost-per-click (CPC) bidding Cost-per-thousand-impressions (CPM) bidding Cost-per-view (CPV) bidding Cost-per-acquisition (CPA) bidding The correct answer is: Cost-per-view (CPV) bidding Explanation: Cost-per-view (CPV) bidding is the default way to set the amount you’ll pay for TrueView video ads in AdWords. With CPV bidding, you’ll pay for video views or …

____ is used for video campaigns. Read More »

QUESTION A TrueView in-display video ad needs to be: A) There isn’t a time limit B) about 2 minutes C) less than 30 seconds D) more than 30 seconds The correct answer is: A) There isn’t a time limit Explanation: We will update later. sincerely thank

QUESTION A viewer can skip watching a TrueView in-stream ad after: 10 seconds 2 seconds 5 seconds 7 seconds The correct answer is: 5 seconds Explanation: We will update later. sincerely thank

QUESTION TrueView campaigns can help advertisers optimize for: A) conversions B) views and engagements C) clicks D) impressions The correct answer is: Explanation:

QUESTION Frequency capping counts include: A) only impressions that led to clicks B) all impressions, including those that weren’t viewable C) all impressions appearing in an ad position of “1” D) only impressions that were viewable The correct answer is: Explanation:

QUESTION TrueView in-display ads can run on: A) The Display Network B) The Search Network and the Display Network C) YouTube and the Display Network D) YouTube The correct answer is: C) YouTube and the Display Network Explanation: We will update later. sincerely thank

QUESTION Using advanced campaign settings, YouTube remarketing, and call-toaction overlays (CTAs) are all tips for optimizing: A) video ad campaigns B) bidding strategies C) cost-per-view (CPV) bidding strategies D) TrueView in-display ads The correct answer is: A) video ad campaigns Explanation: We will update later. sincerely thank

QUESTION True or False: Advertisers can implement a remarketing tag for mastheads A) True B) False The correct answer is: A) True Explanation: Remarketing on Impression: Only AdWords remarketing tags will be accepted. Implementation should be done in the layout and called only after completion of initial load. Remarketing on User Click: Either AdWords or …

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