Google Analytics for Power Users

What can the Shopping Behavior Analysis report tell you? (select two)

QUESTION What can the Shopping Behavior Analysis report tell you? (select two) How users moved from one stage of purchasing to the next. Where users abandoned the shopping funnel. Errors on the “Billing and Shipping” page. Top channels driving sessions with check-outs. The correct answer is: Where users abandoned the shopping funnel. Explanation: We will update …

What can the Shopping Behavior Analysis report tell you? (select two) Read More »

You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed?

QUESTION You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed? Cart-to-Detail Rate Buy-to-Detail Rate Average Price Product Adds The correct answer is: Buy-to-Detail Rate Explanation: We will update later. sincerely thank

In this Product List Performance report, which product list and list position is most efficient at driving product clicks?

QUESTION In this Product List Performance report, which product list and list position is most efficient at driving product clicks? Position 1 on the Homepage Promo list Position 1 on the Similar Products list Position 3 on the Homepage Promo list Position 3 on the Similar Products list The correct answer is: Position 1 on …

In this Product List Performance report, which product list and list position is most efficient at driving product clicks? Read More »

What can the Product List Performance report be used for? (select three)

QUESTION What can the Product List Performance report be used for? (select three) Identify a list of products to remove from your website. Identify low performing Product Lists for optimization opportunities. Analyze how the order of products in a product list may impact performance. Compare product performance across multiple Product Lists. The correct answer is: …

What can the Product List Performance report be used for? (select three) Read More »

What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two)

QUESTION What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two) Implement Enhanced Ecommerce on your website. Enable Enhanced Ecommerce Reporting in your Analytics view. Enable Checkout Labeling in Ecommerce settings. Assign values to all Analytics goals. The correct answer is: Enable Enhanced Ecommerce Reporting in your Analytics view. Explanation: We …

What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two) Read More »

How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed?

QUESTION How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed? Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report. Identify the Page Value for the “About Us” page and compare this …

How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed? Read More »

When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? (select two)

QUESTION When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? (select two) Use a table filter to exclude goal pages. Define a segment to exclude sessions where a goal occurred. Create a view that tracks ecommerce but doesn’t define any goals. Assign goal values based on …

When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? (select two) Read More »

When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance?

QUESTION When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance? Strong performance: Users are highly engaged with the page. Poor performance: Users are struggling with the page. It depends on the specific page and its purpose. Average Time on Page should never be …

When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance? Read More »

You’re running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase?

QUESTION You’re running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase? Users, Time, Day Day Index, Hour, Sessions Hour of Day, …

You’re running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase? Read More »

What does “(Other)”? indicate in the Channels report? (select two)

QUESTION What does “(Other)”? indicate in the Channels report? (select two) (Other) sessions have no campaign value attached to them. (Other) sessions have no source value attached to them. (Other) sessions cannot be categorized in any of the channels in this channel grouping. Investigate (Other) to see if sessions could be categorized by defining a …

What does “(Other)”? indicate in the Channels report? (select two) Read More »

In this Channels report, we’ve clicked into the Referral channel. What are the two top sources of users in the Referral channel?

QUESTION In this Channels report, we’ve clicked into the Referral channel. What are the two top sources of users in the Referral channel? Organic Search and Social Youtube.com and Mall.googleplex.com Mall.googleplex.com and Analytics.google.com Google and Direct The correct answer is: Mall.googleplex.com and Analytics.google.com Explanation: We will update later. sincerely thank

How would you view data for Revenue, Transactions, and Average Order Value per traffic source?

QUESTION How would you view data for Revenue, Transactions, and Average Order Value per traffic source? View the All Traffic > Source/Medium report and select “Ecommerce” in the Explorer tab. View the Ecommerce > Sales Performance report and add Source/Medium as a secondary dimension. View the Ecommerce > Overview report and select “Avg. Order Value” …

How would you view data for Revenue, Transactions, and Average Order Value per traffic source? Read More »

You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data?

QUESTION You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data? A B C D The correct answer is: B Explanation: We will update …

You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data? Read More »