Google Analytics Individual Qualification

Which of the following statements about segments is incorrect?

QUESTION Which of the following statements about segments is incorrect? Segments let you isolate and analyze your data You can use segments to build custom Remarketing lists Segments are filters that permanently alter your data Segments are either subsets of sessions or subsets of users The correct answer is: Segments are filters that permanently alter …

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Which of these are required for Multi-Channel Funnels?

QUESTION Which of these are required for Multi-Channel Funnels? Custom Dimensions Advertising Features Goals or Ecommerce In-page Analytics The correct answer is: Goals or Ecommerce Explanation: The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) during the 90 days1 that led up to each conversion and transaction. …

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What are the four scope levels available for dimensions and metrics in Google Analytics?

QUESTION What are the four scope levels available for dimensions and metrics in Google Analytics? Location-level, duration-level, product-level, or user-level scope Event-level, duration-level, transaction-level, or user-level scope Hit-level, session-level, product-level, or user-level scope Event-level, session-level, transaction-level, or user-level scope The correct answer is: Explanation:

By default, which of these are NOT Remarketing audiences that you can define?

QUESTION By default, which of these are NOT Remarketing audiences that you can define? Users who speak a particular language Users who visited a specific page on your website Users who played a video on your website Users who visited your physical store The correct answer is: Users who visited your physical store Explanation: We …

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Which of these is NOT a benefit of using segments in your data analysis?

QUESTION Which of these is NOT a benefit of using segments in your data analysis? You can isolate and analyze specific conversion paths using conversion segments You can analyze users by single or multi-session conditions You can permanently modify the data in your view You can compare behavior metrics for groups of users like Converters …

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Which of the following questions can be answered using the goal flow report?

QUESTION Which of the following questions can be answered using the goal flow report? Do visitors usually start my conversion process from the first step or somewhere in the middle? All of these can be answered using the goal flow report. Is there a place in my funnel where traffic loops back to the beginning …

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The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?

QUESTION The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data? Location Campaign Medium Device Category Interest Category The correct answer is: Campaign Medium Explanation: Users arrive at your …

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data? Read More »

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

QUESTION The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must use Google Tag Manager for your Analytics tracking be able to generate your own unique IDs create a new Analytics account for User ID …

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must Read More »

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

QUESTION You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals? The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days . …

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals? Read More »

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

QUESTION Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of …

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate? Read More »

You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

QUESTION You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike? The tracking code has been altered and is reporting incorrectly There is a new referral source that is directing a lost of new traffic to the …

You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike? Read More »

Which dimension is not included in the Adwords reporting section of Google Analytics?

QUESTION Which dimension is not included in the Adwords reporting section of Google Analytics? Bid adjustment Keyword Invalid click Destination URL TrueView Video ad The correct answer is: Invalid click Explanation: Source The AdWords reports give you post-click performance metrics for users who clicked on your AdWords ads and then came through to your website, or installed …

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Google Analytics can collect behavioral data from which systems?

QUESTION Google Analytics can collect behavioral data from which systems? E-commerce platforms Mobile Applications Online point-of-sales system A and B only A, B, and C The correct answer is: A, B, and C Explanation: A standard set of rules for collecting and sending hits from any internet-connected device to Analytics. The Measurement Protocol lets you …

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Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?

QUESTION Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals? example.com/thankyou.php All of these would count as goals. example.com/thankyou/receipt.php example.com/thankyou.html The correct answer is: Explanation: 

Which of these can join offline business systems data with online data collected by Google Analytics?

QUESTION Which of these can join offline business systems data with online data collected by Google Analytics? Data import User ID AdWords Linking Goal tracking The correct answer is: Data import Explanation: Data Import lets you join the data generated by your offline business systems with the online data collected by Analytics. This can help …

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