Google Analytics Individual Qualification

Which of the following is an advantage of implementing Google Tag Manager?

QUESTION Which of the following is an advantage of implementing Google Tag Manager? You can add Google Analytics tags to your site without editing site code. You can add AdWords tags to your site without editing site code. You can add non-Google tags to your site without editing site code. You can change configuration values …

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Which of the following is a benefit of using segments in your data analysis?

QUESTION Which of the following is a benefit of using segments in your data analysis? You can compare behavior metrics for groups of users like Converters vs non Converters. You can analyze your users and/or their sessions according to single or multi-session conditions. You can isolate and analyze specific conversion paths using conversion segments. You …

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True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

QUESTION True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics. True: A session is considered a “bounce” if the user views one page of the site and then leaves. False: …

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics. Read More »

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

QUESTION The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can send data to Google Analytics from any web-connected device send data to Google Analytics from a kiosk or a point of sale system upload aggregated data tables to Google Analytics A …

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Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

QUESTION Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages? Traffic type Language Device Category B and C only A, B, and C The correct answer is: B and C only Explanation: The dimensions and metrics explorer lists and describes all the dimensions …

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Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments?

QUESTION Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments? Segments are filters that permanently change your data. Segments let you isolate and analyze your data . You can use segments to build custom Remarketing lists. Segments represent either subsets of sessions or subsets of users. The …

Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments? Read More »

What is a benefit of using Google Analytics for Remarketing?

QUESTION What is a benefit of using Google Analytics for Remarketing? You can target customers who have previously been to your site with customized creatives. You can create remarketing lists without making any changes to your existing GA tag. You can create remarketing lists based on custom segments and targets, for example, users who’ve been …

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Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

QUESTION Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective? Visits Bounce RateEcommerce Conversion Rate Page Value Pages/Visit The correct answer is: Explanation:

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

QUESTION A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default? Google Analytics does not keep track of sessions by default The visitor’s session expires after 5 minutes of inactivity The visitor’s session expires after 30 minutes of inactivity The visitor’s session expires …

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default? Read More »

Which of the following would prevent URL destination goal conversions from being recorded?

QUESTION Which of the following would prevent URL destination goal conversions from being recorded? The match type in the goal definition is incorrect There was a misspelling in the URL of the goal definition All of these answers apply No URL destination goals have been defined The tracking code is missing from the conversion page …

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Which of the following are possible uses of views within a single Google Analytics account?

QUESTION Which of the following are possible uses of views within a single Google Analytics account? to look more closely at traffic to a specific subdomain to look more closely at traffic to a specific part of a site (a page or selection of pages) to limit a user’s access to a subset of data …

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Which report would you use to determine the % of your site traffic that has already been to your site before?

QUESTION   Which report would you use to determine the % of your site traffic that has already been to your site before? Behavior – New vs returning report Behavior – Frequency & Recency report Interests – Affinity categories report All traffic – Referrals report Ecommerce – Sales performance report The correct answer is: Explanation:

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

QUESTION You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign? Email traffic will always appear as referral and cannot be tracked separately. Email is a default medium in Google Analytics and will …

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign? Read More »