Google Analytics Individual Qualification

Filters cannot perform what action on collected data?

QUESTION Filters cannot perform what action on collected data? Include data from specific subdomains Convert dynamic page URLs to readable text strings Exclude traffic from particular IP addresses Include shopping preferences The correct answer is: Include shopping preferences Explanation: View filters allow you to limit and modify the traffic data that is included in a …

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Which three campaign parameters are recommended to manually track campaigns?

QUESTION Which three campaign parameters are recommended to manually track campaigns? Source, Content, and Term Medium, Source, and Content Medium, Source, and Campaign Campaign, Content, and Term The correct answer is: Medium, Source, and Campaign Explanation: The URL Builder has six fields, but you generally need to use only Campaign Source, Campaign Medium, and Campaign …

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What is used to create Smart Goals?

QUESTION What is used to create Smart Goals? Analytics Goals Remarketing audience Machine-learning algorithms Custom Reports The correct answer is: Machine-learning algorithms Explanation: Smart Goals are configured at the view level. Smart Goals use machine learning to examine dozens of signals about your website sessions to determine which of those are most likely to result …

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In Custom Reports, what must metrics and dimensions share in order to report accurately?

QUESTION In Custom Reports, what must metrics and dimensions share in order to report accurately? Same scope Same index Same Custom Report Same view The correct answer is: Same scope Explanation: Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it …

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What data is Google Analytics Goals unable to track?

QUESTION What data is Google Analytics Goals unable to track? Customer’s lifetime value Making a purchase Signing up for a newsletter Watching a video The correct answer is: Customer’s lifetime value Explanation: In Google Analytics, goals measure how well your site or app fulfills your target objectives. It goes without saying that setting your goals is …

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What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

QUESTION What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? Attribution modeling Conversion tracking Channel Groupings Multi-Channel Funnels The correct answer is: Attribution modeling Explanation: An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned …

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What is not considered a default “medium” in Google Analytics?

QUESTION What is not considered a default “medium” in Google Analytics? Google Organic Referral CPC The correct answer is: Google Explanation: There are only 3 default medium in Google Analytics i.e Organic, Referral and None. Google Analytics detects three mediums without any customization. The first default medium is “organic.” It represents traffic that comes from …

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What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

QUESTION What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics? Data Import The Measurement Protocol Browser cookies The Networking Protocol The correct answer is: The Measurement Protocol Explanation: The Measurement Protocol lets you send data to Analytics from any internet-connected device. It’s particularly useful when you …

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In Multi-Channel Funnel Reports, how are default conversions credited?

QUESTION In Multi-Channel Funnel Reports, how are default conversions credited? Second to last campaign, search, or ad Last campaign, search, or ad Equal credit along the conversion touchpoints First campaign, search, or ad The correct answer is: Equal credit along the conversion touchpoints Explanation: The Multi-Channel Funnels reports are generated from conversion paths, the sequences …

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To recognize users across different devices, what feature must be enabled?

QUESTION To recognize users across different devices, what feature must be enabled? Attribution Models Google Ads Linking User ID Audience Definitions The correct answer is: User ID Explanation: The User ID enables the association of one or more sessions (and any activity within those sessions) with a unique and persistent ID that you send to …

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What feature collects company-specific data such as Member Status?

QUESTION What feature collects company-specific data such as Member Status? Event Tracking Custom Filter Custom Dimension Custom Metric The correct answer is: Custom Dimension Explanation: In many cases, you’ll have the option to use events, screen views, and/or a custom metric to track your most important metrics. However, custom metrics can produce more flexible and …

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