Google Digital Garage

When ranking websites on search engine results pages, which element of a website do search engines value the most?

QUESTION When ranking websites on search engine results pages, which element of a website do search engines value the most? A How long the content on the page is B If you mention keywords over 50 times in a short piece of content C Unique, engaging, relevant content D Where you are in the world …

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Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

QUESTION Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? A Pay people to link back to your site B Write some great content they will find useful C Ensure your staff link back to your site D …

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When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…

QUESTION When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to… A Outrank lots of larger, more established companies B Find more opportunities C See more traffic than short tail keywords D Perform better on social media …

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When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?

QUESTION When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? A Choosing what images to put on your website B Reserving all the social profiles that you will be using for the business C …

When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? Read More »

Which of the following is a benefit of Search Engine Marketing (SEM)?

QUESTION Which of the following is a benefit of Search Engine Marketing (SEM)? A Reach out to potential customers actively looking for your product or service B Create different types of ad formats to show to potential customers C Target people based on their interests and habits D SEM is a lot cheaper than any …

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What is the most important thing to consider when optimising a search engine marketing campaign?

QUESTION What is the most important thing to consider when optimising a search engine marketing campaign? A Increasing the bid for the keywords you are targeting B Increasing the relevance of the keywords, ads, and landing page C Adding lots of keywords to the campaign to get more traffic D Continually changing the ad copy …

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When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

QUESTION When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? A To see personal data about the person who bought from you B To understand what is working and what is not C To increase your budget to get more traffic D To …

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Search engines see the content on a website as written code, how can you help search engines identify the images on your website?

QUESTION Search engines see the content on a website as written code, how can you help search engines identify the images on your website? A Place them well within your text B Make them eye-catching C Put branding on them D Give them descriptive names The correct answer is: D Give them descriptive names Explanation: …

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When designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework?

QUESTION When designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework? A The consideration phase, when customers start to research potential products to buy B The finance stage, when customers think about their budgets C The action stage, the moment when customers …

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Which are the first steps you should consider when constructing an online business strategy?

QUESTION Which are the first steps you should consider when constructing an online business strategy? A Understand the target audience B Change your mission statement to match the goals C Create goals and identify a USP D Define and segment your audiences The correct answer is: C Create goals and identify a USP Explanation: We …

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You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?

QUESTION You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? A Shopping bags B Blog content C YouTube D Social media The correct answer is: D Social media Explanation: We will update later. …

You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? Read More »

When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

QUESTION When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? A It can enable you to offer discounts that compete directly with your competitors’ pricing B It can identify how your offering is different in comparison to your competitors C It can give you …

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Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?

QUESTION Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app? A Call the customer when there is an offer they’d enjoy B See where their customers are and monitor their shopping behaviours C Send them offers when they enter a …

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