Google Digital Garage

Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?

QUESTION Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals? A Personalising content to make each customer feel important, taking into account available data about each individual customer. B Reducing the number of channels used for content marketing …

Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals? Read More »

When looking to advertise your business to mobile users, social media advertising can be really effective because…

QUESTION When looking to advertise your business to mobile users, social media advertising can be really effective because… A it allows you to target people who have ad blockers enabled B it can be seen by people who aren’t logged into their accounts C it allows you to target people based on their likes and …

When looking to advertise your business to mobile users, social media advertising can be really effective because… Read More »

When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?

QUESTION When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you? A Compare follower numbers across platforms B Use online analytics tools to measure engagement C See what competitor businesses are using D Ask friends and family which platforms …

When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you? Read More »

Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?

QUESTION Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website? A Apps allow you to send push notifications B Apps are easy to access on the app store C Apps generally work on more mobile devices D …

Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website? Read More »

Why is social media a great tool for your business to build trust and engagement with your audience?

QUESTION Why is social media a great tool for your business to build trust and engagement with your audience? A You can share offers and discounts exclusively to your following B You can share blogs from other businesses to cover more than what you do C You can share honest reviews about your product or …

Why is social media a great tool for your business to build trust and engagement with your audience? Read More »

Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

QUESTION Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan? A Your audience’s data B Your audience’s interests C You audience’s available income D Your audience’s offline behaviour The correct answer is: B Your audience’s interests Explanation: We will update …

Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan? Read More »

When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

QUESTION When designing mobile advertising campaigns, what is a best practice to identify which keywords to target? A Ask your audience what they search for when looking for similar products B Use the Google Keyword research tool or Bing Keyword research tool C Use a tool to harvest the keywords your competitors are using D …

When designing mobile advertising campaigns, what is a best practice to identify which keywords to target? Read More »

“Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of?

QUESTION “Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of? A Writing engaging online copy B Keeping the target audience in mind C Understanding the user journey D Being consistent in your approach to copy The correct answer …

“Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of? Read More »

When looking to promote your products and services locally, what are the benefits of using search engine ads?

QUESTION When looking to promote your products and services locally, what are the benefits of using search engine ads? A Everyone uses search engines B You can target ads to a specific geographic area C You can target ads to specific genders D Search ads are cheaper than display adverts The correct answer is: B …

When looking to promote your products and services locally, what are the benefits of using search engine ads? Read More »

Why is it important to reach customers on their mobiles when advertising locally?

QUESTION Why is it important to reach customers on their mobiles when advertising locally? A People use their phones while they are on the go B Ads are smaller in mobile devices and therefore cheaper C People prefer to receive adverts on their mobile D Everyone has a mobile phone The correct answer is: A …

Why is it important to reach customers on their mobiles when advertising locally? Read More »

Which of the following is a core benefit that content marketing can bring to a business’s online presence?

QUESTION Which of the following is a core benefit that content marketing can bring to a business’s online presence? A It can improve sales by directing more traffic to your website B It can enable a business to create a bank of content, which can be reused to create ads C It helps a company …

Which of the following is a core benefit that content marketing can bring to a business’s online presence? Read More »

What are the benefits of using social media when looking to advertise your business locally?

QUESTION What are the benefits of using social media when looking to advertise your business locally? · A People trust local businesses on social media · B You can target ads to a specific local audience · C You can make video ads promoting the area · D People use social media more than they …

What are the benefits of using social media when looking to advertise your business locally? Read More »

Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?

QUESTION Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory? · A Research competitors · B Create a listing · C Create an ad · D Post a link The correct answer is: B Create a listing Explanation: We will update later. sincerely …

Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory? Read More »

Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.

QUESTION Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________. A Local Search B Geo search C Mobile search D Organic search The correct answer is: A Local Search Explanation: We will update later. sincerely thank