Google Digital Garage

If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content?

QUESTION If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content? Translated by an automated tool only Translated but also locally adapted for the audience Translated into the native language Left the same, and not translated The correct answer is: Translated …

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When looking to expand your business internationally on social media, what should you do first?

QUESTION When looking to expand your business internationally on social media, what should you do first? Treat all social media channels the same Use popular phrases and memes for that area Analyse platforms popular in that area Not advertise at all, as other countries don’t like social advertising The correct answer is: Analyse platforms popular …

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Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.

QUESTION Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications. accessible | supply chain | legal affordable | supply chain | language exciting | customers needs | currency affordable | customer needs | legal The correct answer is: accessible | …

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Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?

QUESTION Fill in the blank: When considering expanding a business internationally, the best place to start is to__________? use online tools to help you understand where there’s a strong demand for your products move the whole business to that country replicate your current business in as many countries as possible buy new domains for the …

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When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

QUESTION When looking to introduce e-commerce functions to your website, which of the following would be the best first step? Build an online store with an integrated payment system Set up a web-based money transfer software like PayPal Invest in a new website platform Use other platforms such as eBay or Etsy The correct answer …

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When trying to increase the product sales on your website, one way to achieve this is to_________?

QUESTION When trying to increase the product sales on your website, one way to achieve this is to_________? send multiple follow up emails once a purchase has been made show them remarketing ads with a variety of products provide the customer with relevant suggested purchases include a pop up on your website that they have …

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When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?

QUESTION When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way? Use images direct from the internet to ensure accurate file size Use images direct from the original manufacturer Ensure images are of a high quality Use …

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Why should you avoid focusing on collecting as much data as possible?

QUESTION Why should you avoid focusing on collecting as much data as possible? Vast quantities of data will take a long time to process Large amounts of data are harder to store online The right information, at the right time, is more valuable Spreadsheets have a limit on the amount of information they can store …

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When creating a presentation based on lots of data, what principle should you bear in mind?

QUESTION When creating a presentation based on lots of data, what principle should you bear in mind? Show all the information available, to give your audience as much context as possible Tailor your approach to your audience in order to tell a better story Stick to visual graphics only, as everyone will prefer this presentation …

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What do website analytics allow you to do?

QUESTION What do website analytics allow you to do? Set up advertising accounts to drive continuous improvement Understand users behaviour and improve the effectiveness of your digital marketing efforts Interact with customers on your website to increase conversion Predict your users next move based on previous data The correct answer is: Understand users behaviour and …

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When using analytics programmes on your website, which of these do not fall under the category of a dimension?

QUESTION When using analytics programmes on your website, which of these do not fall under the category of a dimension? The device users access the site with The time a user spends on the site The browser a user uses to visit the site The geographical location of the user The correct answer is: The …

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When it comes to web analytics, what insights can you gather using analytics tools?

QUESTION When it comes to web analytics, what insights can you gather using analytics tools? What websites users visit after leaving your website How you currently rank in search engines How people interact with your website How people interact with your competitors’ websites The correct answer is: How people interact with your website Explanation: We …

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When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?

QUESTION When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following? Bid higher within your SEM advertising account Find insights that can help you identify where to make improvements Build better social media profiles Run advertising in other countries around the world The correct answer is: …

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