Hootsuite Social Marketing

When tracking the ________ of a content marketing program, it’s important to keep track of hard costs such as labour, stock images, photography, freelance writer and designer fees.

QUESTION When tracking the ________ of a content marketing program, it’s important to keep track of hard costs such as labour, stock images, photography, freelance writer and designer fees. A) ARPU B) share of voice C) ROI D) SEO E) all of the above The correct answer is: Explanation: We will update later. sincerely thank

When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises:

QUESTION When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises: A) you can rely on the community space to provide answers, moderate discussions and correct any misinformation without supervision B) community members may pipe in with an answer, …

When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises: Read More »

“Credit content from other people by mentioning their username in the caption or by tagging it in the photo”. On which social network is this advice most relevant?

QUESTION “Credit content from other people by mentioning their username in the caption or by tagging it in the photo”. On which social network is this advice most relevant? Twitter Pinterest LinkedIn Instagram The correct answer is: Instagram Explanation: We will update later. sincerely thank

Twitter’s ____________ provide an opportunity to use customer data such as emails and Twitter handles to target specific users when using Ads

QUESTION Twitter’s ____________ provide an opportunity to use customer data such as emails and Twitter handles to target specific users when using Ads A) Audience Insights B) Tailored Audiences C) Twitter Analytics D) Twitter Data E) none of the Above The correct answer is: Explanation: We will update later. sincerely thank

On your Facebook Business page, which feature would you use to provide your followers with the ability to Shop Now, Sign Up, or Contact Us.

QUESTION On your Facebook Business page, which feature would you use to provide your followers with the ability to Shop Now, Sign Up, or Contact Us. Like-gating Featured Likes column third party app integration Call to Action Button Instant Conversion The correct answer is: Explanation: We will update later. sincerely thank

Cover photos have a prominent location in your social media profiles, so you should use this space strategically – for example, it’s a great place to ____________________. showcase Buy Buttons for new products

QUESTION Cover photos have a prominent location in your social media profiles, so you should use this space strategically – for example, it’s a great place to ____________________. showcase Buy Buttons for new products put your company logo announce new product releases or generate interest in upcoming events display a professional headshot highlight CTAs (Call-to-Action) …

Cover photos have a prominent location in your social media profiles, so you should use this space strategically – for example, it’s a great place to ____________________. showcase Buy Buttons for new products Read More »

To ensure your brand is being represented in the best light on Instagram, and to discover content from your customers, you should keep an eye on _____________.

QUESTION To ensure your brand is being represented in the best light on Instagram, and to discover content from your customers, you should keep an eye on _____________. Your connected business accounts section Your Instagram Insights metrics Photos in which your organization has been tagged Trending Instagram hashtags such as #TBT posts The comments section …

To ensure your brand is being represented in the best light on Instagram, and to discover content from your customers, you should keep an eye on _____________. Read More »

Why is it important for social media managers to share insights into the performance of content shared on social media channels with individuals or teams within the organization responsible for creating branded content?

QUESTION Why is it important for social media managers to share insights into the performance of content shared on social media channels with individuals or teams within the organization responsible for creating branded content? These insights ensure content is never repeated. These insights can influence new content being created. These insights prove what a great …

Why is it important for social media managers to share insights into the performance of content shared on social media channels with individuals or teams within the organization responsible for creating branded content? Read More »

A key tool to achieving your social marketing goals is a strong ___________ which acts as a game plan for coordinating, creating, and distributing your organization’s _________.

QUESTION A key tool to achieving your social marketing goals is a strong ___________ which acts as a game plan for coordinating, creating, and distributing your organization’s _________. Advocate relationship program, brand goals Social Media Strategy, mission Ads platform, banner ads None of these Messaging interface, key messages Content Strategy, content The correct answer is: …

A key tool to achieving your social marketing goals is a strong ___________ which acts as a game plan for coordinating, creating, and distributing your organization’s _________. Read More »

Private Twitter Lists are a great way to _________.

QUESTION Private Twitter Lists are a great way to _________. engage with industry influencers use relevant industry Twitter accounts to influence your SEO keep up with competitors’ content without publicly following them maintain lists of relevant keywords The correct answer is: keep up with competitors’ content without publicly following them Explanation: We will update later. …

Private Twitter Lists are a great way to _________. Read More »

Which two of the following are not key components of a Social Media Content Strategy (Pick 2):

QUESTION Which two of the following are not key components of a Social Media Content Strategy (Pick 2): Specifications for Profile Optimization Brand Voice and Persona research and analysis of current content reception and strategy target audience identified by platform list of content-specific goals and objectives plans for the distribution of your content The correct …

Which two of the following are not key components of a Social Media Content Strategy (Pick 2): Read More »

When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results, so be sure to convey the most important information first.

QUESTION When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results, so be sure to convey the most important information first. 120 characters 200 characters 140 words 140 characters 60 words The correct answer is: Explanation: We will update later. …

When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results, so be sure to convey the most important information first. Read More »

What is a unique feature of an Instagram Business account versus a Personal Account?

QUESTION What is a unique feature of an Instagram Business account versus a Personal Account? You can include at least one contact option, in the form of an email, phone number, or street address. They allow you to send private messages to your entire follower list. You receive 5 free boosted posts per month. You …

What is a unique feature of an Instagram Business account versus a Personal Account? Read More »