Hubspot Content Marketing

What is NOT a way that a brand can see financial gain from doing social customer service?

QUESTION What is NOT a way that a brand can see financial gain from doing social customer service? Increased sales Less returns as individuals do more self-service via social media Saving money on call center interactions Using a social media agency to deliver content to customers The correct answer is: Using a social media agency …

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You’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find

QUESTION You’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find A) Motor Trend Magazine B) Wall Street Journal C) TIME Magazine D) All of the above The correct answer is: Explanation: We will update later. …

You’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find Read More »

After you identify the theme and format for an offer, what should you do next?

QUESTION After you identify the theme and format for an offer, what should you do next? A) Choose a template to put it together B) Start writing the content C) Identify a list of support topics D) Build a content creation timeline The correct answer is: C) Identify a list of support topics Explanation: We …

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Fill in the blank: To effectively tell your business’ story, you need ________________.

QUESTION Fill in the blank: To effectively tell your business’ story, you need ________________. an interesting history a testimonial from a happy customer a mission with supporting values great products and services The correct answer is: a mission with supporting values Explanation: A Smart person, who can effectively deliver the mission with which the business …

Fill in the blank: To effectively tell your business’ story, you need ________________. Read More »

You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?

QUESTION You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond? “Yes, there’s no reason to keep going if we have enough topics for our ebook.” “Yes, we can always identify more later if we need them.” …

You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond? Read More »

Which best explains the bullseye framework?

QUESTION Which best explains the bullseye framework? A testing sequence geared towards identifying content your audience cares about An organized three-step approach to gaining traction A system that notifies you when your competitors produce a piece of high-performing content All of the above The correct answer is: An organized three-step approach to gaining traction Explanation: …

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What results can you yield by establishing reporting expectations prior to campaign launch?

QUESTION What results can you yield by establishing reporting expectations prior to campaign launch? The campaign’s written SMART goals will free stakeholders from being directly involved. The campaign’s planned content will insulate your team from developing unexpected material outside of the written SMART goals. The campaign’s written SMART goals better align your work with the …

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When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?

QUESTION When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers? Ensure all leads from social …

When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers? Read More »

You’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?

QUESTION You’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next? Post the same message on all channels as Facebook since it is working well. Analyze Facebook further to see which posts are working for future content ideas. Transition all …

You’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next? Read More »