HubSpot Contextual Marketing

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?

QUESTION You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?  A)  Accessibility. Send the users to a more relevant page.  B)  Accessibility. Use …

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website? Read More »

In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

QUESTION In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT: A) The information is current. B) You have the information needed to be able to personalize. C) The information is accurate. D) Personalization has been enabled for the properties you’re using. The correct answer …

In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT: Read More »

You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?

QUESTION You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for? A) The Awareness Stage B) The Consideration Stage C) The Decision Stage D) All stages because all types of buyers visit your website. The correct answer is: Explanation: We will …

You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for? Read More »

Why is it important to map out the conversion path of a smart CTA for each segment?

QUESTION Why is it important to map out the conversion path of a smart CTA for each segment? A) To ensure you know where you’re sending each segment. B) To ensure that you’re sending each segment to a different page. C) To ensure that you’re sending each segment to the right stage in the buyer’s …

Why is it important to map out the conversion path of a smart CTA for each segment? Read More »

Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?

QUESTION Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page? A) The referral source of the users that visit the landing page. B) The buyer’s journey …

Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page? Read More »

In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?

QUESTION In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle …

In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach? Read More »

Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean?

QUESTION Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean? A) It means that since the contacts came from …

Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean? Read More »

In order to begin with contextual marketing, you should determine the opportunities. Where should you start?

QUESTION In order to begin with contextual marketing, you should determine the opportunities. Where should you start? A) Emails, since they are already targeted when you send them. B) Low traffic website pages, since there’s more to gain because of the low traffic. C) Blog posts, since they are viewed by all of the different …

In order to begin with contextual marketing, you should determine the opportunities. Where should you start? Read More »

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

QUESTION Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy? Determine her method for segmenting the homepage visitors. Map out the CTA conversion path for all …

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy? Read More »

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

QUESTION An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing? A) A personalization token on the landing page that displays the first name of visitors who come from the email. B) A personalized …

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing? Read More »

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will make your content more aligned with what they are looking for?

QUESTION You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will make your content more aligned with what they are looking for? A) Accessibility. Send the users to a more relevant page. B) Accessibility. …

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will make your content more aligned with what they are looking for? Read More »