HubSpot Contextual Marketing

QUESTION You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?  A)  Accessibility. Send the users to a more relevant page.  B)  Accessibility. Use …

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website? Read More »

QUESTION True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.  A)  True B)  False The correct answer is: Explanation: We will update later. sincerely thank

QUESTION True or false? Personalization tokens work for first-time visitors for know things like their country location. A) TRUE B) FALSE The correct answer is: Explanation: We will update later. sincerely thank

QUESTION In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT: A) The information is current. B) You have the information needed to be able to personalize. C) The information is accurate. D) Personalization has been enabled for the properties you’re using. The correct answer …

In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT: Read More »

QUESTION You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for? A) The Awareness Stage B) The Consideration Stage C) The Decision Stage D) All stages because all types of buyers visit your website. The correct answer is: Explanation: We will …

You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for? Read More »

QUESTION Why is it important to map out the conversion path of a smart CTA for each segment? A) To ensure you know where you’re sending each segment. B) To ensure that you’re sending each segment to a different page. C) To ensure that you’re sending each segment to the right stage in the buyer’s …

Why is it important to map out the conversion path of a smart CTA for each segment? Read More »

QUESTION Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page? A) The referral source of the users that visit the landing page. B) The buyer’s journey …

Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page? Read More »

QUESTION In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle …

In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach? Read More »

QUESTION Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean? A) It means that since the contacts came from …

Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean? Read More »

QUESTION True or false? You should start creating a contextual marketing strategy by targeting your buyer personas. A) TRUE B) FALSE The correct answer is: Explanation: We will update later. sincerely thank

QUESTION In order to begin with contextual marketing, you should determine the opportunities. Where should you start? A) Emails, since they are already targeted when you send them. B) Low traffic website pages, since there’s more to gain because of the low traffic. C) Blog posts, since they are viewed by all of the different …

In order to begin with contextual marketing, you should determine the opportunities. Where should you start? Read More »

QUESTION True or false? Most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs. A) TRUE B) FALSE The correct answer is: Explanation: We will update later. sincerely thank

QUESTION True or false? Smart Content Insights can help you decide on the targeted segment on a smart form. A) TRUE B) FALSE Old question: True or false? Smart Content Insights help you decide on the targeted segment on a smart form. The correct answer is: Explanation: We will update later. sincerely thank

QUESTION Default content should be optimized for which group above all? A) The highest-valued persona. B) Search engines. C) First time visitors. D) The segment that you are targeting. The correct answer is: Explanation: We will update later. sincerely thank

QUESTION Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy? Determine her method for segmenting the homepage visitors. Map out the CTA conversion path for all …

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy? Read More »

QUESTION The language of the user’s choice is set by: A) Their browser. B) Their first form submission. C) Their contact record. D) Their choice on your homepage. The correct answer is: Explanation: We will update later. sincerely thank

QUESTION When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing? A) The questions on the form B) The landing page copy C) The image D) The redirect page The correct answer is: Explanation: We will update later. sincerely thank

QUESTION An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing? A) A personalization token on the landing page that displays the first name of visitors who come from the email. B) A personalized …

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing? Read More »

QUESTION You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will make your content more aligned with what they are looking for? A) Accessibility. Send the users to a more relevant page. B) Accessibility. …

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will make your content more aligned with what they are looking for? Read More »

QUESTION True or false? You must set up a smart list in order to segment users by country. A) TRUE B) FALSE The correct answer is: Explanation: We will update later. sincerely thank