Hubspot Email Marketing

Your contact database will naturally decay over time. Which strategy would be considered an inbound approach to replenishing your database?

QUESTION Your contact database will naturally decay over time. Which strategy would be considered an inbound approach to replenishing your database? Trading your leads contact information with another business in your industry so that you can both send more email. Send an email to everyone who has unsubscribed from your emails with the goal of …

Your contact database will naturally decay over time. Which strategy would be considered an inbound approach to replenishing your database? Read More »

You recently purchased a list of email addresses. The list includes names, company names, and email addresses. You plan to send an email to this list to introduce your company. Is this considered an inbound or outbound email marketing approach?

QUESTION You recently purchased a list of email addresses. The list includes names, company names, and email addresses. You plan to send an email to this list to introduce your company. Is this considered an inbound or outbound email marketing approach? A) Inbound B) Outbound C) Both A & B D) None of the above …

You recently purchased a list of email addresses. The list includes names, company names, and email addresses. You plan to send an email to this list to introduce your company. Is this considered an inbound or outbound email marketing approach? Read More »

When sending emails, segmenting your contact database allows you to do all of the following EXCEPT

QUESTION When sending emails, segmenting your contact database allows you to do all of the following EXCEPT A) Send emails to different devices B) Send emails at the appropriate time C) Send emails with personalized messages D) Send emails to relevant people The correct answer is: A) Send emails to different devices Explanation: We will …

When sending emails, segmenting your contact database allows you to do all of the following EXCEPT Read More »

True or false? Government regulations in most countries reserve the right to fine your organization a significant amount of money for every email sent to contacts that have unsubscribed.

QUESTION True or false? Government regulations in most countries reserve the right to fine your organization a significant amount of money for every email sent to contacts that have unsubscribed. True False The correct answer is: True Explanation: We will update later. sincerely thank

Your business is launching a new product offering and plans to send an email notifying your customers of the launch. Since your company has customers in different industries, they will all be using the product for different reasons. How can you make sure that each customer receives an email that communicates the value of your new product?

QUESTION Your business is launching a new product offering and plans to send an email notifying your customers of the launch. Since your company has customers in different industries, they will all be using the product for different reasons. How can you make sure that each customer receives an email that communicates the value of …

Your business is launching a new product offering and plans to send an email notifying your customers of the launch. Since your company has customers in different industries, they will all be using the product for different reasons. How can you make sure that each customer receives an email that communicates the value of your new product? Read More »

All of these are potential ways to determine which stage of the Buyer’s Journey a contact is currently in EXCEPT:

QUESTION All of these are potential ways to determine which stage of the Buyer’s Journey a contact is currently in EXCEPT: A) The number of emails they open B) Webinars they register/attend C) The content they download D) Request to be contacted The correct answer is: A) The number of emails they open Explanation: We …

All of these are potential ways to determine which stage of the Buyer’s Journey a contact is currently in EXCEPT: Read More »

Your team is falling short of a revenue goal for this quarter. Your VP of Customer Success wants to market a new services package to your customers and asks you to contact all people who have been customers for more than a year. How should you respond?

QUESTION Your team is falling short of a revenue goal for this quarter. Your VP of Customer Success wants to market a new services package to your customers and asks you to contact all people who have been customers for more than a year. How should you respond? “We should segment this list more. We …

Your team is falling short of a revenue goal for this quarter. Your VP of Customer Success wants to market a new services package to your customers and asks you to contact all people who have been customers for more than a year. How should you respond? Read More »

On average, loyal customers are worth 10x their original purchase value. All of these are reasons that impact that statistic EXCEPT:

QUESTION On average, loyal customers are worth 10x their original purchase value. All of these are reasons that impact that statistic EXCEPT: They can evangelize your brand and products You can sell additional products to them You will always be able to email them They can help “Sell” your product as a success story The …

On average, loyal customers are worth 10x their original purchase value. All of these are reasons that impact that statistic EXCEPT: Read More »

Your boss has asked you to create content comparing the benefits and value of the products you offer to your direct competitor. What stage of the Buyer’s Journey would this content fall under?

QUESTION Your boss has asked you to create content comparing the benefits and value of the products you offer to your direct competitor. What stage of the Buyer’s Journey would this content fall under? A) Consideration B) Decision C) Awareness D) Solution E) Identification The correct answer is: B) Decision Explanation: For most average, typical …

Your boss has asked you to create content comparing the benefits and value of the products you offer to your direct competitor. What stage of the Buyer’s Journey would this content fall under? Read More »

One of your leads recently downloaded a Whitepaper comparing different product features between you and your top competitors. Which stage of the Buyer’s Journey is that lead in?

QUESTION One of your leads recently downloaded a Whitepaper comparing different product features between you and your top competitors. Which stage of the Buyer’s Journey is that lead in? A) Consideration B) Awareness C) Decision D) That lead is an opportunity and is not in a stage of the Buyer’s Journey The correct answer is: …

One of your leads recently downloaded a Whitepaper comparing different product features between you and your top competitors. Which stage of the Buyer’s Journey is that lead in? Read More »

A potential buyer has identified five different ways to solve a problem they are currently experiencing. Which stage in the buyer’s journey is the buyer in while identifying these different solutions?

QUESTION A potential buyer has identified five different ways to solve a problem they are currently experiencing. Which stage in the buyer’s journey is the buyer in while identifying these different solutions? A) Solution B) Decision C) Identification D) Consideration E) Awareness The correct answer is: Explanation: We will update later. sincerely thank

You have been tasked with creating a list of contacts that have unsubscribed from all email communication. Should you build this list?

QUESTION You have been tasked with creating a list of contacts that have unsubscribed from all email communication. Should you build this list? A) Yes, you should create it to monitor the health of your contact database. B) Yes, you should create so you can re-engage those that have unsubscribed after a year. C) No, …

You have been tasked with creating a list of contacts that have unsubscribed from all email communication. Should you build this list? Read More »

Fill in the blank: Implicit data refers to information _____, while explicit data refers to information_______.

QUESTION Fill in the blank: Implicit data refers to information _____, while explicit data refers to information_______. A) gathered from user behavior, unintentionally shared between a contact and a company B) intentionally shared between a contact and a company, gathered from user behavior C) gathered from user behavior, intentionally shared between a contact and a …

Fill in the blank: Implicit data refers to information _____, while explicit data refers to information_______. Read More »