Hubspot Email Marketing

All of these are potential ways to determine which stage of the Buyer’s Journey a contact is currently in EXCEPT:

QUESTION All of these are potential ways to determine which stage of the Buyer’s Journey a contact is currently in EXCEPT: A) The number of emails they open B) Webinars they register/attend C) The content they download D) Request to be contacted The correct answer is: A) The number of emails they open Explanation: We …

All of these are potential ways to determine which stage of the Buyer’s Journey a contact is currently in EXCEPT: Read More »

Your team is falling short of a revenue goal for this quarter. Your VP of Customer Success wants to market a new services package to your customers and asks you to contact all people who have been customers for more than a year. How should you respond?

QUESTION Your team is falling short of a revenue goal for this quarter. Your VP of Customer Success wants to market a new services package to your customers and asks you to contact all people who have been customers for more than a year. How should you respond? “We should segment this list more. We …

Your team is falling short of a revenue goal for this quarter. Your VP of Customer Success wants to market a new services package to your customers and asks you to contact all people who have been customers for more than a year. How should you respond? Read More »

On average, loyal customers are worth 10x their original purchase value. All of these are reasons that impact that statistic EXCEPT:

QUESTION On average, loyal customers are worth 10x their original purchase value. All of these are reasons that impact that statistic EXCEPT: They can evangelize your brand and products You can sell additional products to them You will always be able to email them They can help “Sell” your product as a success story The …

On average, loyal customers are worth 10x their original purchase value. All of these are reasons that impact that statistic EXCEPT: Read More »

Your boss has asked you to create content comparing the benefits and value of the products you offer to your direct competitor. What stage of the Buyer’s Journey would this content fall under?

QUESTION Your boss has asked you to create content comparing the benefits and value of the products you offer to your direct competitor. What stage of the Buyer’s Journey would this content fall under? A) Consideration B) Decision C) Awareness D) Solution E) Identification The correct answer is: B) Decision Explanation: For most average, typical …

Your boss has asked you to create content comparing the benefits and value of the products you offer to your direct competitor. What stage of the Buyer’s Journey would this content fall under? Read More »

One of your leads recently downloaded a Whitepaper comparing different product features between you and your top competitors. Which stage of the Buyer’s Journey is that lead in?

QUESTION One of your leads recently downloaded a Whitepaper comparing different product features between you and your top competitors. Which stage of the Buyer’s Journey is that lead in? A) Consideration B) Awareness C) Decision D) That lead is an opportunity and is not in a stage of the Buyer’s Journey The correct answer is: …

One of your leads recently downloaded a Whitepaper comparing different product features between you and your top competitors. Which stage of the Buyer’s Journey is that lead in? Read More »

A potential buyer has identified five different ways to solve a problem they are currently experiencing. Which stage in the buyer’s journey is the buyer in while identifying these different solutions?

QUESTION A potential buyer has identified five different ways to solve a problem they are currently experiencing. Which stage in the buyer’s journey is the buyer in while identifying these different solutions? A) Solution B) Decision C) Identification D) Consideration E) Awareness The correct answer is: Explanation: We will update later. sincerely thank

You have been tasked with creating a list of contacts that have unsubscribed from all email communication. Should you build this list?

QUESTION You have been tasked with creating a list of contacts that have unsubscribed from all email communication. Should you build this list? A) Yes, you should create it to monitor the health of your contact database. B) Yes, you should create so you can re-engage those that have unsubscribed after a year. C) No, …

You have been tasked with creating a list of contacts that have unsubscribed from all email communication. Should you build this list? Read More »

Fill in the blank: Implicit data refers to information _____, while explicit data refers to information_______.

QUESTION Fill in the blank: Implicit data refers to information _____, while explicit data refers to information_______. A) gathered from user behavior, unintentionally shared between a contact and a company B) intentionally shared between a contact and a company, gathered from user behavior C) gathered from user behavior, intentionally shared between a contact and a …

Fill in the blank: Implicit data refers to information _____, while explicit data refers to information_______. Read More »

Your boss forwards you an email with a link to a vendor who sells email lists of industry contacts. He asks if you’re interested in purchasing the list. How should you respond?

QUESTION Your boss forwards you an email with a link to a vendor who sells email lists of industry contacts. He asks if you’re interested in purchasing the list. How should you respond? A) “That’s a great idea, we can grow our contact database quickly.” B) “These lists won’t help us reach our sales goals …

Your boss forwards you an email with a link to a vendor who sells email lists of industry contacts. He asks if you’re interested in purchasing the list. How should you respond? Read More »

Your company wants to start using a contact database to track, store and surface information about the people who interact with your business. They’ve asked you to do some research to find the best option to use. All of these should be on your checklist of required features for a good contact database EXCEPT:

QUESTION Your company wants to start using a contact database to track, store and surface information about the people who interact with your business. They’ve asked you to do some research to find the best option to use. All of these should be on your checklist of required features for a good contact database EXCEPT: …

Your company wants to start using a contact database to track, store and surface information about the people who interact with your business. They’ve asked you to do some research to find the best option to use. All of these should be on your checklist of required features for a good contact database EXCEPT: Read More »

Your research team recently published a report and is eager for the marketing team to share it with contacts that would find it of interest. Karl on your team suggests you build a send list based on explicit data including job title. Kathy suggests building the list based on implicit data including previous website pages visited. Which approach will you take?

QUESTION Your research team recently published a report and is eager for the marketing team to share it with contacts that would find it of interest. Karl on your team suggests you build a send list based on explicit data including job title. Kathy suggests building the list based on implicit data including previous website …

Your research team recently published a report and is eager for the marketing team to share it with contacts that would find it of interest. Karl on your team suggests you build a send list based on explicit data including job title. Kathy suggests building the list based on implicit data including previous website pages visited. Which approach will you take? Read More »

Your co-worker has created a list of all the leads who have not visited your blog in the last 90 days. What should your company do with these leads?

QUESTION Your co-worker has created a list of all the leads who have not visited your blog in the last 90 days. What should your company do with these leads? Don’t bother trying to email them again. Remove them immediately from all send lists but keep them in your database. Pass the list of leads …

Your co-worker has created a list of all the leads who have not visited your blog in the last 90 days. What should your company do with these leads? Read More »

True or false? Segmented lists perform better than unsegmented lists.

QUESTION True or false? Segmented lists perform better than unsegmented lists. True – segmented lists perform better because sending an email to fewer people means fewer people can ignore it. True – segmented lists perform better because they allow you to send a more contextualized email. False – unsegmented lists will perform better because it …

True or false? Segmented lists perform better than unsegmented lists. Read More »

Fill in the blank: The two main ways that marketers should segment their contacts are ________ and _______.

QUESTION Fill in the blank: The two main ways that marketers should segment their contacts are ________ and _______. the buying process, buyer personas location, the buying process the buyer’s journey, the buying process the buyer’s journey, buyer personas The correct answer is: the buyer’s journey, buyer personas Explanation: We will update later. sincerely thank

How does a well-managed contact database help improve your email marketing?

QUESTION   How does a well-managed contact database help improve your email marketing? You can segment your contacts to send a more personalized message You can personalize the content by referencing information stored about a contact It makes it easier for your business to remain legally compliant All of the above The correct answer is: …

How does a well-managed contact database help improve your email marketing? Read More »

Fill in the blank: To keep your contact database clean and up-to-date, it is important to _____________.

QUESTION Fill in the blank: To keep your contact database clean and up-to-date, it is important to _____________. not send emails to unsubscribed contacts limit the number of contact properties in your database make sure your software integrations are communicating without errors All of the above The correct answer is: Explanation: We will update later. …

Fill in the blank: To keep your contact database clean and up-to-date, it is important to _____________. Read More »