QUESTION Fill in the blank: ______ are highly correlated to the focus metric. If you increase these metrics, you will increase the focus metric Conversion rates Leading indicators Bounce rate, time on site, and visitors Vanity metrics The correct answer is: Explanation: We will update later. sincerely thank
QUESTION True or false? It is not important to personalize the website experience for specific user segments. True – All users have the same challenges and need to see the same content on the site. True – It’s better to give everyone a uniform message and content as they often not sure what they are …
QUESTION Fill in the blank: ________ are the core elements of the business and website. They help your team develop user research questions, fill in any core gaps, and avoid misaligning strategy with user needs. Business goals Profit and loss statements Fundamental assumptions Marketing visions The correct answer is: Explanation: We will update later. sincerely …
QUESTION You’ve completed the Strategy steps and are finishing up the brainstorming session with a client. You have 95 ideas for your initial wishlist and now need to prioritize them and determine what will be included on the launch pad website. What’s the best method to use to prioritize the list? A) Perform an 80/20 …
QUESTION Which best describes the purpose of a user journey map? Understand the steps of the user’s life before, during, and after contact with the company and where the website weaves into it. Identify gaps in your content strategy by mapping out all of your current content offers and matching them to their respective lifecycle …
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QUESTION True or false? When choosing a growth platform, it is important to consider all aspects of growth including Growth-Driven Design, marketing, and sales to maximize client results True – Incorporating all three areas are key to developing a peak performing program. False – You should simply focus on the website platform because the website …
QUESTION Which of the following is NOT true of an all-in-one platform? Avoid data loss between multiple tools Help to improve the team efficiencies Opens the door for upselling new value-add services Avoid using all-in-one unless it is with an e-commerce client The correct answer is: Explanation: We will update later. sincerely thank
QUESTION According to the training, how should you evaluate tools for your Growth-Driven Design stack? Use the tools your clients recommend and are already using. Simply use the same tools you have been using with traditional web design. The best strategy is to find the newest tools on the market as they are at the …
QUESTION According to the training, what is the PRIMARY goal of using team collaboration tools? Open the possibility of hiring remote employees from other parts of the world. Develop transparency so the client can review all the comments and conversations we have. Build a strong culture with fun and engaging interactions. Develop a collaborative work …
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QUESTION You are talking to an existing client who you built a website for eight months ago. The website is performing well, but they love the idea of Growth-Driven Design and want you to put together a proposal. Based on this scenario, choose the BEST approach for how to handle the launch pad website It …
QUESTION True or false? A launch pad website is a half-built website False – We take the time to fully build out a big, robust website with all the feature we think your users may like. True – In order to launch the site quickly, we will be cutting out the majority of the website’s …
True or false? A launch pad website is a half-built website Read More »
QUESTION True or false? It is impossible to build a launch pad website for a large enterprise client False – In the sales process you will need to convince them to cut out the majority of their content and focus on the important handful of sections. True – Complex functions like multiple languages, e-commerce, forums, …
QUESTION According to the training, which of the follow is NOT part of the harvest period? Industry-vetted tactics Building word of mouth with your promoters High impact wishlist items that didn’t make the launch Rapid updates based on initial user feedback The correct answer is: Explanation: We will update later. sincerely thank