QUESTION Hubspot Growth-Driven Design Agency Exam Answers User Interview Secret Shopper Slide-Up Survey Google Surveys Prototype user testing Online chat User testing Internal Interviews Card Sorting Internal Team Review Online Chat Five Second Test To save time and energy, you should primarily write hypothesis statements for “high impact” action items. You should write any action …
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QUESTION The Growth-Driven Design Methodology consists of the following three phases: Personas, Development, Refinement Launch Pad, Usability, Conversion Rate Optimization Strategy, Launch Pad, Continuous Improvement Goals, Scoping, Building The correct answer is: Explanation: We will update later. sincerely thank
QUESTION What is a major challenge with the traditional web design process? Decisions are based on assumptions Projects often launch behind schedule After launching the site, there are minimal updates over the next two years. All ofthe above The correct answer is: Explanation: We will update later. sincerely thank
QUESTION You’re evaluating platforms to use for Growth-Driven Design, which of the following is NOT an important consideration? Centralized user data Dynamically personalize content Secured, no maintenance hosting All ofthe above The correct answer is: Explanation: We will update later. sincerely thank
QUESTION You’re talking to the Director of Marketing at a business-to-business company. Which is the most accurate statement to explain why they should invest money into their website? “Your website is your number one marketing asset, helping drive leads to your business. It is also your best salesperson, working around the clock to nurture and …
QUESTION The Continuous Improvement phase of the Growth-Driven Design (GDD) Methodology involves which two interconnected pieces? Conversion Rate Optimization and Persona Development User Experience and App Development The GDD Website Hierarchy and the Continuous Improvement Cycle User Interviews and Fundamental Assumptions The correct answer is: Explanation: We will update later. sincerely thank
QUESTION Which of the following best describes what a focus metric is? A single metric that is a direct measure of if you are moving towards your goal. A single metric that measures the length of the entire engagement from the start of the strategy to the end of the continuous improvement phase. The metric …
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QUESTION Which statement best describes why personalization of the website is important? Personalization is not a best practice because it is important to give a consistent experience to each user coming to the website. Personalizing the website experience for a specific user segment’s challenges, and needs are key to producing a peak performing website. Personalization …
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QUESTION Your launch pad website is now live and you are moving into the continuous improvement stage of the Growth-Driven Design Methodology. Which of the following frameworks helps provide focus to the team, sets clear expectations, and helps track and measure progress? Client mapping document Fundamental assumptions Journey map GDD Website Hierarchy The correct answer …
QUESTION Which of the following best describes why Audience is the first step in the Growth-Driven Design website hierarchy? The website must have a consistent and predictable flow of new visitors before it is worthwhile to run experiments and iterate. You must build an audience on your social media networks that you can market …
QUESTION Fill in the blank: ______ are highly correlated to the focus metric. If you increase these metrics, you will increase the focus metric Conversion rates Leading indicators Bounce rate, time on site, and visitors Vanity metrics The correct answer is: Explanation: We will update later. sincerely thank
QUESTION True or false? It is not important to personalize the website experience for specific user segments. True – All users have the same challenges and need to see the same content on the site. True – It’s better to give everyone a uniform message and content as they often not sure what they are …
QUESTION Fill in the blank: ________ are the core elements of the business and website. They help your team develop user research questions, fill in any core gaps, and avoid misaligning strategy with user needs. Business goals Profit and loss statements Fundamental assumptions Marketing visions The correct answer is: Explanation: We will update later. sincerely …
QUESTION You’ve completed the Strategy steps and are finishing up the brainstorming session with a client. You have 95 ideas for your initial wishlist and now need to prioritize them and determine what will be included on the launch pad website. What’s the best method to use to prioritize the list? A) Perform an 80/20 …