HubSpot Growth Driven Design

True or false? Your agency’s strategist should be included in sales conversations.

QUESTION True or false? Your agency’s strategist should be included in sales conversations. True – The strategist should replace the sales reps in the last few conversations and be responsible for pitching the proposal. True – The strategist will know what questions to ask and expectations to set in order to match services and properly …

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Your team wants to make the transition to Growth-Driven Design. However, your leadership team is worried about selling a service your team has never implemented. Which of the following is NOT a good suggestion for your leadership team?

QUESTION Your team wants to make the transition to Growth-Driven Design. However, your leadership team is worried about selling a service your team has never implemented. Which of the following is NOT a good suggestion for your leadership team? “Let’s pull three team members together to run Growth-Driven Design on an internal agency project as …

Your team wants to make the transition to Growth-Driven Design. However, your leadership team is worried about selling a service your team has never implemented. Which of the following is NOT a good suggestion for your leadership team? Read More »

Which of the following is NOT a client service outcome in the launch pad stage?

QUESTION Which of the following is NOT a client service outcome in the launch pad stage? Remove as much content as possible without damaging the client’s search rankings. Create a client-specific approach for a quick, high-quality website build that keeps the client happy. Keep the site build within scope. Balance what your client wants with …

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Imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome for you to achieve during this connect call?

QUESTION Imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome for you to achieve during this connect call? Showcase your expertise in manufacturing by …

Imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome for you to achieve during this connect call? Read More »

Which statement best describes when user research is used during Growth-Driven Design?

QUESTION Which statement best describes when user research is used during Growth-Driven Design? User research is primarily done when first kicking off a new GDD engagement to better understand your audience. User research is used throughout the entire GDD methodology, but it’s especially common during the strategy stage and the plan step of the continuous …

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Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?

QUESTION Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth? To boost organic SEO traffic, your team must expand the number of pages to include a page focused at every single industry topic and keyword. You can then funnel the new traffic to different departments …

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Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative?

QUESTION Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative? It’s a misconception that the value step must be completed early on. It’s actually better to implement the value focus area as late as possible in the process. The value focus area should be …

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What is the website performance roadmap?

QUESTION What is the website performance roadmap? A step-by-step guide for auditing and identifying improvements on your website. A milestone-based approach for determining when to build new pages or sections onto the website. A framework used by the stakeholders to determine when they should redesign a new website versus continue to optimize an existing website. …

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Each focus area has a specific focus metric associated with it. Which of the following best describes what a focus metric is?

QUESTION Each focus area has a specific focus metric associated with it. Which of the following best describes what a focus metric is? A single metric that provides focus for ideation and prioritization while also serving as a direct measure of the progress you make toward the current goal. Another name for business revenue. The …

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Which focus area is often worked on directly after your new launch pad website goes live?

QUESTION Which focus area is often worked on directly after your new launch pad website goes live? Usability. You ensure the website is intuitive, inviting, and easy to use to help users solve problems. Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel. Personalization. You …

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Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?

QUESTION Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress? The stakeholder mapping document The website performance roadmap Fundamental assumptions The journey map The correct answer is: The website …

Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress? Read More »

What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?

QUESTION What is the difference between Growth-Driven Design and conversion rate optimization (CRO)? Conversion rate optimization is one of the many pieces that make up the larger Growth-Driven Design Methodology. Conversion rate optimization has a focus on the desktop experience, whereas Growth-Driven Design focuses on the mobile experience. Growth-Driven Design is what happens before you …

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The website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels?

QUESTION The website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels? Focus area, tactics, focus metric Theme, focus area, tactics Theme, focus area, experiments Theme, tactics, focus area The correct answer is: Theme, focus area, tactics Explanation: We will update later. sincerely …

The website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels? Read More »

Select the definition that best describes the “establish” theme.

QUESTION Select the definition that best describes the “establish” theme. The completion of the core strategy documents, such as the fundamental assumptions and the journey map. The organization of the initial Growth-Driven Design team, the setup of your initial tool set, and the creation of your first quarterly gameplan. The process of internal marketing within …

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Imagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is?

QUESTION Imagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is? A process used to audit the existing website and find different search engine optimization opportunities. A directional mindset the team should use to think through building and optimizing the website. It’s used to …

Imagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is? Read More »

Which statement best describes why it’s important to run experiments to test the action items your team is building?

QUESTION Which statement best describes why it’s important to run experiments to test the action items your team is building? Running experiments is only important once you set the “optimize” theme and your team is trying to improve your existing content. Running experiments is important to keep your team busy on documentation and critical thinking. …

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