HubSpot Inbound Marketing

When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts.

QUESTION When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts. Verifiable permission Email address Email domain Verifiable business name The correct answer is: Verifiable permission Explanation: We will update later. sincerely thank

True or false? When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email.

QUESTION True or false? When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email. True False The correct answer is: True Explanation: We will update later. …

True or false? When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email. Read More »

By using lead nurturing, you can deliver helpful content with the right context. What is the three-pronged approach to help you do this?

QUESTION By using lead nurturing, you can deliver helpful content with the right context. What is the three-pronged approach to help you do this? Timely, efficient, and targeted approach Timely, contextual, and process-based approach Effective, efficient, and targeted approach Targeted, persona-driven, and contextual approach The correct answer is: Timely, efficient, and targeted approach Explanation: Lead …

By using lead nurturing, you can deliver helpful content with the right context. What is the three-pronged approach to help you do this? Read More »

When creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer’s journey allows you to decide what types of content they need. What are the three stages of the buyer’s journey?

QUESTION When creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer’s journey allows you to decide what types of content they need. What are the three stages of the buyer’s journey? Awareness, consideration, and decision Attract, consideration, and delight Awareness, consideration, and …

When creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer’s journey allows you to decide what types of content they need. What are the three stages of the buyer’s journey? Read More »

What role does optimization play in your conversational growth strategy?

QUESTION What role does optimization play in your conversational growth strategy? Unlike conversions, conversations are evergreen and don’t need to be optimized. As conversations are unique exchanges with many website visitors, they cannot be optimized. Conversations need to be optimized once every four months. You need to iterate and optimize your conversations over time. The …

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Situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose?

QUESTION Situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose? You could invest more resources in the short term, exponentially driving up the amount of traffic coming to …

Situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose? Read More »

Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?

QUESTION Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined? The software that exists with the goal of automating your marketing actions. Automation tools to help automate sales-specific actions. The thought process behind delivering information in lead nurturing. The software that is used for …

Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined? Read More »

What is SCOPE?

QUESTION What is SCOPE? Standardize, Contextualize, Optimize, Personalize, Empathize Specialize, Contextualize, Optimize, Personalize, Epitomize Standardize, Contextualize, Organize, Personalize, Energize Standardize, Contextualize, Organize, Personalize, Expertize The correct answer is: Standardize, Contextualize, Optimize, Personalize, Empathize Explanation: We will update later. sincerely thank

Situational example: You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. What’s an example of a good hypothesis for this optimization experiment?

QUESTION Situational example: You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. What’s an example of a good hypothesis for this optimization experiment? I think this change will work because I know my buyer persona …

Situational example: You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. What’s an example of a good hypothesis for this optimization experiment? Read More »

True or false? Conversion optimization is NOT an iterative process.

QUESTION True or false? Conversion optimization is NOT an iterative process. True False The correct answer is: False Explanation: Conversion Rate Optimization is an iterative process. An iterative process is one that involves multiple cycles to reach a desired result or decision. The objective is to better the chances of reaching it with each cycle. …

True or false? Conversion optimization is NOT an iterative process. Read More »

Situational example: You’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate of your form?

QUESTION Situational example: You’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate of your form? 8.3% 16.6% 33.3% 50% The correct answer is: 8.3% Explanation: We will update later. sincerely thank

What is the difference between reporting and analytics?

QUESTION What is the difference between reporting and analytics? Reporting explains what has happened, while analytics is an attempt to explain why something has happened. Analytics explains what has happened, while reporting is an attempt to explain why something has happened. Trick question! There isn’t one. Reporting is for journalists, while analytics is for marketing, …

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Each of these examples is a great way to prevent too much distraction in your conversion path EXCEPT:

QUESTION Each of these examples is a great way to prevent too much distraction in your conversion path EXCEPT: Adding more buttons to your page to frame the conversion Removing the navigation bar Carefully placing your pop-ups Experimenting with the design and elements on a page The correct answer is: Adding more buttons to your …

Each of these examples is a great way to prevent too much distraction in your conversion path EXCEPT: Read More »