HubSpot Inbound

True or false? Content is only used during the attract and delight stages of the inbound methodology.

QUESTION True or false? Content is only used during the attract and delight stages of the inbound methodology. True False The correct answer is: False Explanation: Content is only used during the attract and convert stages of the inbound methodology. To attract a customer towards your product, you have to give him/her something of very …

True or false? Content is only used during the attract and delight stages of the inbound methodology. Read More »

What is social listening?

QUESTION What is social listening? The step you take to have conversations with individuals talking about your industry, brand, products, and services. The method of actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more. How you track, analyze, and respond to conversations across the internet. A method of changing …

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You want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample?

QUESTION You want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample? Gather testimonials from your users Send emails Talk to team members Collect survey responses The correct answer is: Collect survey responses Explanation: We will update later. …

You want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample? Read More »

60% of a buyer’s purchase decision has already been made before even talking to a sales representative. What does that mean for inbound sales?

QUESTION 60% of a buyer’s purchase decision has already been made before even talking to a sales representative. What does that mean for inbound sales? Sales representatives should keep this in mind, but this doesn’t change the way the world should sell. Sales representatives must evolve their selling to keep up with customers’ buying habits. …

60% of a buyer’s purchase decision has already been made before even talking to a sales representative. What does that mean for inbound sales? Read More »

What is the difference between a sales process and an inbound sales strategy?

QUESTION What is the difference between a sales process and an inbound sales strategy? A sales process is an outdated, seller-focused idea. An inbound sales strategy replaces the need for a sales process. Every sales team has its own sales process, but an inbound sales strategy can be implemented by every sales team. A sales …

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What is the goal of the identify phase of an inbound sales strategy?

QUESTION What is the goal of the identify phase of an inbound sales strategy? To identify the goals and challenges of specific prospects. To identify the ways your product or service can benefit people who match your buyer personas. To identify ways to differentiate your offering from your chief competitors’ offerings. To identify good-fit leads …

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Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy.

QUESTION Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy. Friendship Professionalism Communication Rapport The correct answer is: Rapport Explanation: We will update later. sincerely thank

Fill in the Blank: __________ allows you to understand what users want, care about, and interact with on your site by visually representing their clicks, taps, and scrolling behavior.

QUESTION Fill in the Blank: __________ allows you to understand what users want, care about, and interact with on your site by visually representing their clicks, taps, and scrolling behavior. Hotjar Google analytics Quora Buzzsumo The correct answer is: Hotjar Explanation: Hotjar allows you to understand what users want, care about, and interact with on your …

Fill in the Blank: __________ allows you to understand what users want, care about, and interact with on your site by visually representing their clicks, taps, and scrolling behavior. Read More »

This call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action?

QUESTION This call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action? Whether or not the call-to-action has an action verb The placement of the call-to-action on the page How the design does or does not grab attention The offer and its relevance to the page content …

This call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action? Read More »