HubSpot Inbound

What are inbound links?

QUESTION What are inbound links? Links to resources on an external website Links pointing from one of your blog posts to another page on your website Links back to your website from another website Links that you create within your inbound content The correct answer is: Links back to your website from another website Explanation: …

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You’re writing a new blog post. Your boss tells you that she wants to get found for the keyword “free project collaboration software”. Which is the best response to her request?

QUESTION You’re writing a new blog post. Your boss tells you that she wants to get found for the keyword “free project collaboration software”. Which is the best response to her request? A) “We should do ‘collaboration software’ instead. Your suggestion isn’t broad, so it probably gets a low volume of searches, meaning not many …

You’re writing a new blog post. Your boss tells you that she wants to get found for the keyword “free project collaboration software”. Which is the best response to her request? Read More »

If there are any images within a blog post or website page, why should you add alt-text to the image?

QUESTION If there are any images within a blog post or website page, why should you add alt-text to the image? Allows a search engine to understand what that image is about Allows that image to get found in image searches Allows another place to be optimized with the primary keyword focus All of the …

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True or false? You have spent a lot of time planning and creating a great content offer. You are now done with the content process and should move on to create your next piece of content.

QUESTION True or false? You have spent a lot of time planning and creating a great content offer. You are now done with the content process and should move on to create your next piece of content. True False The correct answer is: False Explanation: We will update later. sincerely thank

You work for a company that manufactures prescription eyeglasses and want to create a piece of content for your buyer persona. Your buyer persona is someone that already has glasses, but it’s important for them to make sure their prescription is up-to-date while also being stylish. Which would be an effective Awareness stage offer for getting this persona’s attention?

QUESTION You work for a company that manufactures prescription eyeglasses and want to create a piece of content for your buyer persona. Your buyer persona is someone that already has glasses, but it’s important for them to make sure their prescription is up-to-date while also being stylish. Which would be an effective Awareness stage offer …

You work for a company that manufactures prescription eyeglasses and want to create a piece of content for your buyer persona. Your buyer persona is someone that already has glasses, but it’s important for them to make sure their prescription is up-to-date while also being stylish. Which would be an effective Awareness stage offer for getting this persona’s attention? Read More »

Your boss wants a report on the success of your blog. What information should you NOT analyze?

QUESTION Your boss wants a report on the success of your blog. What information should you NOT analyze? Number of clicks on the offer within the post Popular articles by topic, author or promotion channel Number of views for each post Number of keywords per blog post The correct answer is: Number of keywords per …

Your boss wants a report on the success of your blog. What information should you NOT analyze? Read More »

You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?

QUESTION You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation? The latest trip that your agency organized for a family The affordable pricing of your family-friendly vacation packages …

You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation? Read More »

Analyzing the number of views for a blog post can tell you all of the following EXCEPT:

QUESTION Analyzing the number of views for a blog post can tell you all of the following EXCEPT: Which blog posts are performing best Which topics are resonating with your readers How much traffic each post is driving Whether you’ve picked the right call-to-action for your post The correct answer is: Whether you’ve picked the …

Analyzing the number of views for a blog post can tell you all of the following EXCEPT: Read More »

Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?

QUESTION Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response? “That’s a good idea. Blogging not only helps attract new visitors but convert leads as well. We can generate more qualified leads by including event calls-to-action at the end of the posts.” “That’s …

Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response? Read More »

Which of the following would be the most appropriate call-to-action to place at the bottom of an Awareness stage blog post?

QUESTION Which of the following would be the most appropriate call-to-action to place at the bottom of an Awareness stage blog post? “Download Our Pricing Guide” “Request Your Free Consultation” “Download a Team Communication Guide” “Your Custom Quote Is Waiting for You” The correct answer is: “Download a Team Communication Guide” Explanation: We will update …

Which of the following would be the most appropriate call-to-action to place at the bottom of an Awareness stage blog post? Read More »

When creating a blog title, why do the number of characters in the title matter?

QUESTION When creating a blog title, why do the number of characters in the title matter? It doesn’t matter as long as the title is descriptive. It matters because you should only be including one primary keyword within your title. It matters if the blog post will be shared on Twitter since this social media …

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You’re responsible for managing your company’s social media accounts. Your colleague tells you about how a lot of businesses are using Pinterest to promote content. Your company doesn’t have a Pinterest account yet, so he encourages you to create one. How would you respond?

QUESTION You’re responsible for managing your company’s social media accounts. Your colleague tells you about how a lot of businesses are using Pinterest to promote content. Your company doesn’t have a Pinterest account yet, so he encourages you to create one. How would you respond? “I like the idea but before we create an account, …

You’re responsible for managing your company’s social media accounts. Your colleague tells you about how a lot of businesses are using Pinterest to promote content. Your company doesn’t have a Pinterest account yet, so he encourages you to create one. How would you respond? Read More »