HubSpot Inbound

You would like to increase the number of clicks on your current CTA. What is the suggested approach to making changes to a CTA?

QUESTION You would like to increase the number of clicks on your current CTA. What is the suggested approach to making changes to a CTA? Give it a totally new look Test multiple things at once to maximize the value of your experiment Change one element at a time Don’t change the CTA – change …

You would like to increase the number of clicks on your current CTA. What is the suggested approach to making changes to a CTA? Read More »

Fill in the blank: Landing pages are designed to _________.

QUESTION Fill in the blank: Landing pages are designed to _________. Be the page that a lead “lands” on, after filling out a form Deliver a content offer to a lead Close leads into customers Convert visitors into leads The correct answer is: Convert visitors into leads Explanation: We will update later. sincerely thank

True or False: A landing page navigation menu should be different from the rest of the site.

QUESTION True or False: A landing page navigation menu should be different from the rest of the site. True. Your menu should be shorter to direct people to particular areas of your site. False. Your menu should be the same as the rest of your site to be consistent. True. Your menu should direct people …

True or False: A landing page navigation menu should be different from the rest of the site. Read More »

All of the following are reasons to place a call-to-action on a thank you page EXCEPT:

QUESTION All of the following are reasons to place a call-to-action on a thank you page EXCEPT: Keep leads converting on your website Encourage leads to stay on your site Thank your leads for their interest in your offer Move leads further into the buyer’s journey The correct answer is: Thank your leads for their …

All of the following are reasons to place a call-to-action on a thank you page EXCEPT: Read More »

Does this example follow best practices for thank you pages? “Thank you. We will send an email to you soon!”

QUESTION Does this example follow best practices for thank you pages? “Thank you. We will send an email to you soon!” Yes. The message is concise. No. The title of the offer is not in the message. Yes. It explains that the next step for the lead is that they’ll receive an email. No. It’s …

Does this example follow best practices for thank you pages? “Thank you. We will send an email to you soon!” Read More »

Which of these is NOT a best practice when optimizing your emails for mobile?

QUESTION Which of these is NOT a best practice when optimizing your emails for mobile? Make your content comprehensive. Since people carry their phones with them everywhere, a captive audience is more willing to read a longer email. Use clear and concise messaging. People are more likely to scan emails, regardless of what device they …

Which of these is NOT a best practice when optimizing your emails for mobile? Read More »

Fill in the blank: A ______ is an email that has been returned to the sender because the email address is invalid.

QUESTION Fill in the blank: A ______ is an email that has been returned to the sender because the email address is invalid. Soft bounce Hard bounce The correct answer is: Hard bounce Explanation: Hard bounces are bounces that indicate that the contact is ineligible to receive emails. HubSpot will automatically not send to these …

Fill in the blank: A ______ is an email that has been returned to the sender because the email address is invalid. Read More »

At the start of the year, your company has 5,000 leads. Over the course of the year, you generate another 1,000 leads. True or false: you now have 6,000 leads in your database that you can email.

QUESTION At the start of the year, your company has 5,000 leads. Over the course of the year, you generate another 1,000 leads. True or false: you now have 6,000 leads in your database that you can email. False: You cannot use email marketing to close leads into customers. True: Purchased lists will allow a …

At the start of the year, your company has 5,000 leads. Over the course of the year, you generate another 1,000 leads. True or false: you now have 6,000 leads in your database that you can email. Read More »

Your boss asks you to do some reporting on your email performance from last quarter. Which email metric can you ignore?

QUESTION Your boss asks you to do some reporting on your email performance from last quarter. Which email metric can you ignore? Open rate Bounce rate Click rate Industry average The correct answer is: Industry average Explanation: Base on the scenario, the email metric that you can ignore after your boss asked you to do …

Your boss asks you to do some reporting on your email performance from last quarter. Which email metric can you ignore? Read More »