HubSpot Marketing Software

Your boss, Ron, wants to know whether or not your blog gained more subscribers this month than it did last month. What is the BEST way to show him this data?

QUESTION Your boss, Ron, wants to know whether or not your blog gained more subscribers this month than it did last month. What is the BEST way to show him this data? Look at your Sources tool and pull a graph that compares your subscribers from this month to last month Create a list in …

Your boss, Ron, wants to know whether or not your blog gained more subscribers this month than it did last month. What is the BEST way to show him this data? Read More »

You want to organize the topics that you’re blogging about, to ensure that your blog stays focused. All of the following are possible ways to sort through your blog topics within the Blogging tool EXCEPT:

QUESTION You want to organize the topics that you’re blogging about, to ensure that your blog stays focused. All of the following are possible ways to sort through your blog topics within the Blogging tool EXCEPT: Sorting by the active and inactive topics Sorting by the number of live posts associated with a topic Sorting …

You want to organize the topics that you’re blogging about, to ensure that your blog stays focused. All of the following are possible ways to sort through your blog topics within the Blogging tool EXCEPT: Read More »

True or False: Buyer personas are purely fictional representations of your ideal customer. They depend on specific tools and technology that the persona is using and are based on your specific real-life customers.

QUESTION True or False: Buyer personas are purely fictional representations of your ideal customer. They depend on specific tools and technology that the persona is using and are based on your specific real-life customers. True False The correct answer is: Explanation: We will update later. sincerely thank

Your co-worker Leslie did a recent audit of your company website and realized you need more Consideration stage content. Which of the following titles best fits the Consideration stage of the Buyer’s Journey?

QUESTION Your co-worker Leslie did a recent audit of your company website and realized you need more Consideration stage content. Which of the following titles best fits the Consideration stage of the Buyer’s Journey? “The Ultimate Guide to Adventure Travel” “The Ultimate Guide to Family Bonding” “The Ultimate Guide to Fifth Season’s Adventure Travel” The …

Your co-worker Leslie did a recent audit of your company website and realized you need more Consideration stage content. Which of the following titles best fits the Consideration stage of the Buyer’s Journey? Read More »

You’re launching a new campaign and have selected several keywords with low HubSpot Difficulty scores on which to focus your content creation. After looking at the metrics in your Keywords tool, your boss, Ron, tells you that those keywords don’t have high enough Monthly Searches to make a difference for your business. Which of the following is/are the BEST response(s) to Ron’s concerns?

QUESTION You’re launching a new campaign and have selected several keywords with low HubSpot Difficulty scores on which to focus your content creation. After looking at the metrics in your Keywords tool, your boss, Ron, tells you that those keywords don’t have high enough Monthly Searches to make a difference for your business. Which of …

You’re launching a new campaign and have selected several keywords with low HubSpot Difficulty scores on which to focus your content creation. After looking at the metrics in your Keywords tool, your boss, Ron, tells you that those keywords don’t have high enough Monthly Searches to make a difference for your business. Which of the following is/are the BEST response(s) to Ron’s concerns? Read More »

After looking over this blog post, your boss, Ron, tells you to take another look at the title you’ve chosen. Which of the following titles would be BEST suited to attract Adventurous Amy to the Fifth Season blog?

QUESTION After looking over this blog post, your boss, Ron, tells you to take another look at the title you’ve chosen. Which of the following titles would be BEST suited to attract Adventurous Amy to the Fifth Season blog? Fifth Season’s Adventure Vacation Trips for Families 10 Reasons To Take an Adventure Vacation Top Adventure …

After looking over this blog post, your boss, Ron, tells you to take another look at the title you’ve chosen. Which of the following titles would be BEST suited to attract Adventurous Amy to the Fifth Season blog? Read More »

Leslie wants to build a list of every contact in her company’s portal that will update when new contacts get added. Which of the following would be the accurate way to do this in HubSpot?

QUESTION Leslie wants to build a list of every contact in her company’s portal that will update when new contacts get added. Which of the following would be the accurate way to do this in HubSpot? Select “Export All Contacts” from the Contacts Home dashboard Select “Export All Contacts” from the Lists dashboard Use the …

Leslie wants to build a list of every contact in her company’s portal that will update when new contacts get added. Which of the following would be the accurate way to do this in HubSpot? Read More »

Over the last 6 months, you have noticed a decrease in existing referral traffic. Which of the following reasons in your control is LEAST likely to cause the decrease in referral traffic?

QUESTION Over the last 6 months, you have noticed a decrease in existing referral traffic. Which of the following reasons in your control is LEAST likely to cause the decrease in referral traffic? Decrease in referral links Decrease in blogging Referrer penalized by Google Broken links to pages The correct answer is: Explanation: We will …

Over the last 6 months, you have noticed a decrease in existing referral traffic. Which of the following reasons in your control is LEAST likely to cause the decrease in referral traffic? Read More »

April has started an internship at your company and you have been asked to manage her. After expanding the SMART goal setting framework, April comes back with the following goal: “Increase social media visits by 80% by December 31 of this year.” Based on SMART goal setting, how would you respond to April’s goal?

QUESTION April has started an internship at your company and you have been asked to manage her. After expanding the SMART goal setting framework, April comes back with the following goal: “Increase social media visits by 80% by December 31 of this year.” Based on SMART goal setting, how would you respond to April’s goal? …

April has started an internship at your company and you have been asked to manage her. After expanding the SMART goal setting framework, April comes back with the following goal: “Increase social media visits by 80% by December 31 of this year.” Based on SMART goal setting, how would you respond to April’s goal? Read More »

Fill the Blank: The acronym “SMART” in SMART goal setting stands for ____

QUESTION Fill the Blank: The acronym “SMART” in SMART goal setting stands for ____ A) Specific, Measurable, Attainable, Relevant, and Timely B) Specific, Material, Achievable, Relevant, and Timely C) Specific, Material, Achievable, Relevant, and Timely D) Specific, Measurable, Acheivable, Relevant, and Tempo The correct answer is: Explanation: We will update later. sincerely thank

You have just been promoted to lead all of your organization’s inbound efforts. Your first area of business is to set your team’s SMART goals for the year. Which of the following is critical to ensuring your goals are “attainable”?

QUESTION You have just been promoted to lead all of your organization’s inbound efforts. Your first area of business is to set your team’s SMART goals for the year. Which of the following is critical to ensuring your goals are “attainable”? A) Analyze your current and historical metrics and benchmark data B) Have assets already …

You have just been promoted to lead all of your organization’s inbound efforts. Your first area of business is to set your team’s SMART goals for the year. Which of the following is critical to ensuring your goals are “attainable”? Read More »

True or False: You are setting your quarterly SMART goal for leads, but you don’t have any historical data on the number of leads generated per month. You should use industry benchmark data to help set your leads SMART goal.

QUESTION True or False: You are setting your quarterly SMART goal for leads, but you don’t have any historical data on the number of leads generated per month. You should use industry benchmark data to help set your leads SMART goal. A) TRUE B) FALSE The correct answer is: Explanation: We will update later. sincerely …

True or False: You are setting your quarterly SMART goal for leads, but you don’t have any historical data on the number of leads generated per month. You should use industry benchmark data to help set your leads SMART goal. Read More »

Your boss Ron just heard of a new social network, with typical engagement rates of above 30%. He wants you to set-up an account with the goal of getting 30% engagement rates. What is missing from this goal to be considered a SMART goal?

QUESTION Your boss Ron just heard of a new social network, with typical engagement rates of above 30%. He wants you to set-up an account with the goal of getting 30% engagement rates. What is missing from this goal to be considered a SMART goal? A) The goal is not specific B) All of the …

Your boss Ron just heard of a new social network, with typical engagement rates of above 30%. He wants you to set-up an account with the goal of getting 30% engagement rates. What is missing from this goal to be considered a SMART goal? Read More »

You and your co-worker Leslie are adding a buyer persona into the Persona tool. As you walk through the creation process, you come across the step for creating a form field option. Leslie asks you, “What’s this step for?” How would you respond?

QUESTION You and your co-worker Leslie are adding a buyer persona into the Persona tool. As you walk through the creation process, you come across the step for creating a form field option. Leslie asks you, “What’s this step for?” How would you respond? A) “By creating a form field option, a contact can self-identify …

You and your co-worker Leslie are adding a buyer persona into the Persona tool. As you walk through the creation process, you come across the step for creating a form field option. Leslie asks you, “What’s this step for?” How would you respond? Read More »

Which of the following pieces of information used in researching a buyer persona can be obtained by looking at a contact’s timeline with in your HubSpot portal?

QUESTION Which of the following pieces of information used in researching a buyer persona can be obtained by looking at a contact’s timeline with in your HubSpot portal? A) Topics on your website that are of interest to your personas B) Whether or not your persona reads your blog C) Whether or not your persona …

Which of the following pieces of information used in researching a buyer persona can be obtained by looking at a contact’s timeline with in your HubSpot portal? Read More »

Your boss Ron has asked you to add in your buyer personas into the Persona tool. After you’ve added them in, you realize that a number of smart lists have been created. There are a few lists that you don’t think you will use. Are you able to delete these lists?

QUESTION Your boss Ron has asked you to add in your buyer personas into the Persona tool. After you’ve added them in, you realize that a number of smart lists have been created. There are a few lists that you don’t think you will use. Are you able to delete these lists? A) Yes – …

Your boss Ron has asked you to add in your buyer personas into the Persona tool. After you’ve added them in, you realize that a number of smart lists have been created. There are a few lists that you don’t think you will use. Are you able to delete these lists? Read More »

After conducting your buyer persona research, you’ve put together the first draft of the complete persona, Adventurous Amy. You show the story to your co-worker April. She reads through it and says, “Why do we care that she reads review sites like Yelp when she’s going out to dinner? Is Yelp now part of our inbound strategy?” Which of the following is the BEST reason for including this detail in Adventurous Amy’s buyer persona story?

QUESTION After conducting your buyer persona research, you’ve put together the first draft of the complete persona, Adventurous Amy. You show the story to your co-worker April. She reads through it and says, “Why do we care that she reads review sites like Yelp when she’s going out to dinner? Is Yelp now part of …

After conducting your buyer persona research, you’ve put together the first draft of the complete persona, Adventurous Amy. You show the story to your co-worker April. She reads through it and says, “Why do we care that she reads review sites like Yelp when she’s going out to dinner? Is Yelp now part of our inbound strategy?” Which of the following is the BEST reason for including this detail in Adventurous Amy’s buyer persona story? Read More »