HubSpot Marketing Software

Leslie wants to build a list of every contact in her company’s portal that will update when new contacts get added. Which of the following would be the accurate way to do this in HubSpot?

QUESTION Leslie wants to build a list of every contact in her company’s portal that will update when new contacts get added. Which of the following would be the accurate way to do this in HubSpot? Select “Export All Contacts” from the Contacts Home dashboard Select “Export All Contacts” from the Lists dashboard Use the …

Leslie wants to build a list of every contact in her company’s portal that will update when new contacts get added. Which of the following would be the accurate way to do this in HubSpot? Read More »

Over the last 6 months, you have noticed a decrease in existing referral traffic. Which of the following reasons in your control is LEAST likely to cause the decrease in referral traffic?

QUESTION Over the last 6 months, you have noticed a decrease in existing referral traffic. Which of the following reasons in your control is LEAST likely to cause the decrease in referral traffic? Decrease in referral links Decrease in blogging Referrer penalized by Google Broken links to pages The correct answer is: Explanation: We will …

Over the last 6 months, you have noticed a decrease in existing referral traffic. Which of the following reasons in your control is LEAST likely to cause the decrease in referral traffic? Read More »

April has started an internship at your company and you have been asked to manage her. After expanding the SMART goal setting framework, April comes back with the following goal: “Increase social media visits by 80% by December 31 of this year.” Based on SMART goal setting, how would you respond to April’s goal?

QUESTION April has started an internship at your company and you have been asked to manage her. After expanding the SMART goal setting framework, April comes back with the following goal: “Increase social media visits by 80% by December 31 of this year.” Based on SMART goal setting, how would you respond to April’s goal? …

April has started an internship at your company and you have been asked to manage her. After expanding the SMART goal setting framework, April comes back with the following goal: “Increase social media visits by 80% by December 31 of this year.” Based on SMART goal setting, how would you respond to April’s goal? Read More »

Fill the Blank: The acronym “SMART” in SMART goal setting stands for ____

QUESTION Fill the Blank: The acronym “SMART” in SMART goal setting stands for ____ A) Specific, Measurable, Attainable, Relevant, and Timely B) Specific, Material, Achievable, Relevant, and Timely C) Specific, Material, Achievable, Relevant, and Timely D) Specific, Measurable, Acheivable, Relevant, and Tempo The correct answer is: Explanation: We will update later. sincerely thank

You have just been promoted to lead all of your organization’s inbound efforts. Your first area of business is to set your team’s SMART goals for the year. Which of the following is critical to ensuring your goals are “attainable”?

QUESTION You have just been promoted to lead all of your organization’s inbound efforts. Your first area of business is to set your team’s SMART goals for the year. Which of the following is critical to ensuring your goals are “attainable”? A) Analyze your current and historical metrics and benchmark data B) Have assets already …

You have just been promoted to lead all of your organization’s inbound efforts. Your first area of business is to set your team’s SMART goals for the year. Which of the following is critical to ensuring your goals are “attainable”? Read More »

True or False: You are setting your quarterly SMART goal for leads, but you don’t have any historical data on the number of leads generated per month. You should use industry benchmark data to help set your leads SMART goal.

QUESTION True or False: You are setting your quarterly SMART goal for leads, but you don’t have any historical data on the number of leads generated per month. You should use industry benchmark data to help set your leads SMART goal. A) TRUE B) FALSE The correct answer is: Explanation: We will update later. sincerely …

True or False: You are setting your quarterly SMART goal for leads, but you don’t have any historical data on the number of leads generated per month. You should use industry benchmark data to help set your leads SMART goal. Read More »

Your boss Ron just heard of a new social network, with typical engagement rates of above 30%. He wants you to set-up an account with the goal of getting 30% engagement rates. What is missing from this goal to be considered a SMART goal?

QUESTION Your boss Ron just heard of a new social network, with typical engagement rates of above 30%. He wants you to set-up an account with the goal of getting 30% engagement rates. What is missing from this goal to be considered a SMART goal? A) The goal is not specific B) All of the …

Your boss Ron just heard of a new social network, with typical engagement rates of above 30%. He wants you to set-up an account with the goal of getting 30% engagement rates. What is missing from this goal to be considered a SMART goal? Read More »

You and your co-worker Leslie are adding a buyer persona into the Persona tool. As you walk through the creation process, you come across the step for creating a form field option. Leslie asks you, “What’s this step for?” How would you respond?

QUESTION You and your co-worker Leslie are adding a buyer persona into the Persona tool. As you walk through the creation process, you come across the step for creating a form field option. Leslie asks you, “What’s this step for?” How would you respond? A) “By creating a form field option, a contact can self-identify …

You and your co-worker Leslie are adding a buyer persona into the Persona tool. As you walk through the creation process, you come across the step for creating a form field option. Leslie asks you, “What’s this step for?” How would you respond? Read More »

Which of the following pieces of information used in researching a buyer persona can be obtained by looking at a contact’s timeline with in your HubSpot portal?

QUESTION Which of the following pieces of information used in researching a buyer persona can be obtained by looking at a contact’s timeline with in your HubSpot portal? A) Topics on your website that are of interest to your personas B) Whether or not your persona reads your blog C) Whether or not your persona …

Which of the following pieces of information used in researching a buyer persona can be obtained by looking at a contact’s timeline with in your HubSpot portal? Read More »

Your boss Ron has asked you to add in your buyer personas into the Persona tool. After you’ve added them in, you realize that a number of smart lists have been created. There are a few lists that you don’t think you will use. Are you able to delete these lists?

QUESTION Your boss Ron has asked you to add in your buyer personas into the Persona tool. After you’ve added them in, you realize that a number of smart lists have been created. There are a few lists that you don’t think you will use. Are you able to delete these lists? A) Yes – …

Your boss Ron has asked you to add in your buyer personas into the Persona tool. After you’ve added them in, you realize that a number of smart lists have been created. There are a few lists that you don’t think you will use. Are you able to delete these lists? Read More »

After conducting your buyer persona research, you’ve put together the first draft of the complete persona, Adventurous Amy. You show the story to your co-worker April. She reads through it and says, “Why do we care that she reads review sites like Yelp when she’s going out to dinner? Is Yelp now part of our inbound strategy?” Which of the following is the BEST reason for including this detail in Adventurous Amy’s buyer persona story?

QUESTION After conducting your buyer persona research, you’ve put together the first draft of the complete persona, Adventurous Amy. You show the story to your co-worker April. She reads through it and says, “Why do we care that she reads review sites like Yelp when she’s going out to dinner? Is Yelp now part of …

After conducting your buyer persona research, you’ve put together the first draft of the complete persona, Adventurous Amy. You show the story to your co-worker April. She reads through it and says, “Why do we care that she reads review sites like Yelp when she’s going out to dinner? Is Yelp now part of our inbound strategy?” Which of the following is the BEST reason for including this detail in Adventurous Amy’s buyer persona story? Read More »

Which of the following descriptions best fits the Consideration stage of the Buyer’s Journey?

QUESTION Which of the following descriptions best fits the Consideration stage of the Buyer’s Journey? A) Prospect has decided on their solution strategy, method, or approach B) Prospect has clearly defined and given a name to their problem or opportunity C) Prospect is experiencing and expression symptoms of a problem or opportunity The correct answer …

Which of the following descriptions best fits the Consideration stage of the Buyer’s Journey? Read More »