QUESTION What is the main benefit of using animated GIFs in social content? They help you make light of what would otherwise feel like serious content. They help you demonstrate complex concepts quickly and easily. They help you show how culturally in-touch you are. The correct answer is: They help you demonstrate complex concepts quickly …
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QUESTION Why should you be careful about monitoring competitors? Your competitors can tell when you’re monitoring them, and they may get offended and retaliate. It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer. Competitors aren’t the only reason people don’t buy your product or service. Competitive intelligence …
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QUESTION Why do stakeholders matter as you begin to develop your team structure? Stakeholders help you plan for the future. Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders. Stakeholders help you decide if you need to develop a team to help you do social advertising. …
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QUESTION What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark? Research the costs of agencies that can do the work. Consider industry research to back up your plan. Position your program as an experiment or pilot. Create a …
QUESTION Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply. Work hours Agency or freelance costs Social media software and services Content development expenses Advertising costs The correct answer is: Advertising costs Explanation: We will update later. sincerely thank
QUESTION What is one of the major benefits of Facebook Lead Ads? Facebook will serve these ads on Pinterest in addition to Facebook. They only serve your ads to a small group of highly qualified people. The pre-filled form in Facebook makes it super easy for your audience to convert on—especially on mobile. They’re optimized …
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QUESTION If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be. competitors revenue targets business goals and buyer personas budget The correct answer is: business goals and buyer personas Explanation: We will update later. sincerely thank
QUESTION Why are UTM parameters so valuable to your social listening and monitoring program? They help my pages load faster via social networks. They track who initially shared my company’s content out on social media. They allow me to track where traffic is coming from on social media. They’re really just a nice-to-have for big …
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QUESTION How can social media listening increase customer advocacy? Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are. Responding only to negative social posts with helpful, knowledgeable responses shows that you care. Responding to social posts—whether they’re positive or negative— shows that you’re listening, and …
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QUESTION What’s the difference between social listening and social monitoring? Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective. Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research. Social …
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