Search Ads 360

If the largest traffic source is external, what opportunity could you take?

QUESTION If the largest traffic source is external, what opportunity could you take? Notify subscribers about every new video. Partner with additional websites to drive more traffic to the channel. Customize content for tablets and game consoles. Optimize video metadata for YouTube search. The correct answer is: Partner with additional websites to drive more traffic …

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Which one of these techniques is not listed as a way to drive traffic from social media?

QUESTION Which one of these techniques is not listed as a way to drive traffic from social media? Use a different name and logo across social media so the YouTube channel is unique. Add teasers or clips on social media to promote recent video uploads. Update copy on social profile pages to highlight your YouTube …

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What is a way to use the “Compare” feature in YouTube Analytics to determine benchmarks?

QUESTION What is a way to use the “Compare” feature in YouTube Analytics to determine benchmarks? Compare performance with a competitor’s channel. Compare forecasted revenue with actual revenue. Compare YouTube Analytics data with data from third-party sources. Compare performance metrics between two separate time periods. The correct answer is: Compare performance metrics between two separate time periods. …

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What permissions are needed to create an advertiser?

QUESTION What permissions are needed to create an advertiser? Read-only Advertiser viewer Agency Manager Advertiser user (edit access) The correct answer is: Agency Manager Explanation: To create an advertiser in Search Ads 360, your Google account needs all of the following permissions: In Search Ads 360, you need agency manager permissions. In Campaign Manager, your user …

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Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

QUESTION Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two) Select All Correct Responses Executive reports can’t be sent to a user with no access to Search Ads 360 Deliver daily file to shared sFTP Link to a shared version of …

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What configuration setting eliminates duplicate conversions between advertisers?

QUESTION What configuration setting eliminates duplicate conversions between advertisers? Revenue Shared Floodlight configuration Counter Action   The correct answer is:   Explanation: Each Search Ads 360 advertiser and its associated Campaign Manager advertiser share the same set of Floodlight settings, activities, and tags used to report conversions. This makes it possible to track conversions from …

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Which three features can be used to integrate offline conversion data? (select three)

QUESTION Which three features can be used to integrate offline conversion data? (select three) sFTP Bulksheets Search Ads 360 API Google Data Studio The correct answer is: Search Ads 360 API Explanation: Upload from the Search Ads 360 API: If you have a computer system that maintains conversion data, you can write a program that uses …

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When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

QUESTION When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager? Advertiser Campaign Placement Publisher The correct answer is: Advertiser Explanation: If the advertiser doesn’t exist in your Campaign Manager account, you will need to create the advertiser first. Note that each Campaign Manager advertiser …

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What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

QUESTION What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? Position Advanced Targeting Conversion Clicks The correct answer is: Advanced Targeting Explanation: An advanced targeting bid strategy addresses the needs of companies that offer a complex mix of products with varying profit margins. In particular, …

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If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

QUESTION If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords? 1 hour 6 hours 24 hours 12 hours The correct answer is: 24 hours Explanation: When you manually override the max CPC, the new max CPC will remain …

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What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

QUESTION What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360? Remarketing lists Search Ads 360 API Attribution Google Ads API The correct answer is: Remarketing lists Explanation: If you use Campaign Manager to manage your display advertising, you can sign into Campaign …

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Which three URLs are involved in a landing page test? (select three)

QUESTION Which three URLs are involved in a landing page test? (select three) Select All Correct Responses Rule Experiment Control Original The correct answer is: Original Explanation: Before you get started with landing page tests, it’s helpful to establish a few terms that are used to identify the URLs in the test: The original URL that …

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When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

QUESTION When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered? 3-4 weeks 2 weeks 3 months 1 week The correct answer is: 3-4 weeks Explanation: It’s best to start a Search Ads 360 bid strategy with a CPA, ERS, or ROAS target that matches historical (last …

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What two Floodlight activity group types can be set up? (select two)

QUESTION What two Floodlight activity group types can be set up? (select two) Counter Metric Sales Dimension The correct answer is: Sales Explanation: There are two types of Floodlight activities you can create: Action: Count the number of times that users have visited a particular webpage after seeing or clicking on one of your ads. …

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What metrics estimate conversions that measure user behavior across devices and environments?

QUESTION What metrics estimate conversions that measure user behavior across devices and environments? clicks cost Cross-environment metrics visits The correct answer is: Cross-environment metrics Explanation: People own multiple devices that can access the Internet, and will often view your ads in one environment and then convert on another. Cross-environment conversion reporting shows the effectiveness of …

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