QUESTION What is the buyer’s journey? It’s the experience your prospect goes through when learning about your brand. It’s the set of actions that a buyer goes through after he or she made a purchase. It’s the active research process someone goes through leading up to a purchase. It’s the Inbound Methodology but from the …
QUESTION What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas? Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to …
QUESTION What are the five inbound principles? Standardize, Contextualize, Optimize, Personalize, Empathize Standardize, Conceptualize, Optimize, Personalize, Empathize Standardize, Contextualize, Organize, Personalize, Empathize Standardize, Contextualize, Optimize, Prioritize, Empathize The correct answer is: Standardize, Contextualize, Optimize, Personalize, Empathize Explanation: We will update later. sincerely thank
QUESTION Who should be involved in creating your buyer personas? Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because they have the most data about customers. Your executive leadership should create your buyer personas because they best understand the company vision. Anybody who interacts …
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QUESTION True or false? Every customer has to have a fantastic experience in order for your company’s flywheel to accelerate. True – Even a single unhappy customer will scare away potential customers, so you need to hold your teams to a standard of pleasing every single customer they work with. True – If you aren’t …
QUESTION Which of the following is NOT true about a flywheel? Flywheels store momentum. Flywheels represent a circular process rather than a linear one. Flywheels are able to stand unsupported for an indefinite amount of time. Flywheels accelerate as you add more energy to them. The correct answer is: Explanation: We will update later. sincerely …
Which of the following is NOT true about a flywheel? Read More »