SEMrush PPC Fundamentals

Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.

QUESTION Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are. easy, visible, visible easy, relevant, relevant complicated, relevant, irrelevant expensive, top-ranked, relevant The correct answer is: easy, relevant, relevant Explanation: We will update later. sincerely thank

Which is not a consequence of the situation when you don’t bid on your brand name?

QUESTION Which is not a consequence of the situation when you don’t bid on your brand name? Losing users who are specifically searching for your brand Losing positions in organic SERP Losing sales from people that are ready to buy, but research you first The correct answer is: Losing positions in organic SERP Explanation: We …

Which is not a consequence of the situation when you don’t bid on your brand name? Read More »

How much budget should you set when launching your universal app campaigns?

QUESTION How much budget should you set when launching your universal app campaigns? 50 times that of your target cost per installation 25 times that of your target per cost installation The most you’re willing to lose to gather stats until you’re profitable The correct answer is: 50 times that of your target cost per …

How much budget should you set when launching your universal app campaigns? Read More »

Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.

QUESTION Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action. banner, identical text, different text, identical banner, different The correct answer is: banner, identical Explanation: We will update later. …

Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action. Read More »

Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better.

QUESTION Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better. Maximum, show up Higher, convert Lower, sell The correct answer is: Higher, convert Explanation: We …

Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better. Read More »