Yandex Direct Certification

How do impressions and clicks for Relevant Keywords affect the CTR of the original keywords and CPC?

QUESTION How do impressions and clicks for Relevant Keywords affect the CTR of the original keywords and CPC? They are used in CTR calculations just like impressions and clicks for the original keyword, but do not affect CPC. They are not used in CTR or CPC calculations for the original keyword. They are not included …

How do impressions and clicks for Relevant Keywords affect the CTR of the original keywords and CPC? Read More »

An advertiser has two search campaigns: regular and Dynamic ads. The regular campaign has the keyword “buy flowers,” and the same keyword was selected for the Dynamic campaign. Their combined CTR, bids and quality coefficients match. Which campaign’s ad will appear in search results?

QUESTION An advertiser has two search campaigns: regular and Dynamic ads. The regular campaign has the keyword “buy flowers,” and the same keyword was selected for the Dynamic campaign. Their combined CTR, bids and quality coefficients match. Which campaign’s ad will appear in search results? Regular keywords always have priority over Dynamic keywords, so the …

An advertiser has two search campaigns: regular and Dynamic ads. The regular campaign has the keyword “buy flowers,” and the same keyword was selected for the Dynamic campaign. Their combined CTR, bids and quality coefficients match. Which campaign’s ad will appear in search results? Read More »

In what order do ads appear in blocks on the search results page?

QUESTION In what order do ads appear in blocks on the search results page? From highest to lowest bids. From highest to lowest combined bid, CTR, and quality coefficient. From highest to lowest combined bid, quality coefficient, and domain karma. The correct answer is: From highest to lowest combined bid, CTR, and quality coefficient. Explanation: …

In what order do ads appear in blocks on the search results page? Read More »

Look at the screenshot below. What does it mean if an error sign appears next to your campaign?

QUESTION Look at the screenshot below. What does it mean if an error sign appears next to your campaign? The campaign was deleted, no information is available. The campaign did not pass moderation. The campaign was not loaded from the server. There are problems that will stop the data from being uploaded. The correct answer …

Look at the screenshot below. What does it mean if an error sign appears next to your campaign? Read More »

Look at the screenshot below. What does it mean if a star appears next to a campaign?

QUESTION Look at the screenshot below. What does it mean if a star appears next to a campaign? The campaign was sent to the server. The campaign was sent for moderation. There are edits ready to be sent to the server. The correct answer is: There are edits ready to be sent to the server. …

Look at the screenshot below. What does it mean if a star appears next to a campaign? Read More »

Look at the screenshot below. What does it mean if a lightning bolt appears next to your campaign?

QUESTION Look at the screenshot below. What does it mean if a lightning bolt appears next to your campaign? The campaign was sent to the server. The campaign was sent for moderation. There are edits ready to be sent to the server. The correct answer is: There are edits ready to be sent to the …

Look at the screenshot below. What does it mean if a lightning bolt appears next to your campaign? Read More »

Can a Dynamic ad campaign and a regular ad campaign work at the same time?

QUESTION Can a Dynamic ad campaign and a regular ad campaign work at the same time? Yes, Dynamic ads complement campaigns with regular ads. Yes, but the campaigns should be separated for different types of host sites, e.g. one campaign for search, and the other for the Yandex Advertising Network. No, the campaigns will compete …

Can a Dynamic ad campaign and a regular ad campaign work at the same time? Read More »

Which ad extensions can you add to Dynamic ads? Select the most complete answer.

QUESTION Which ad extensions can you add to Dynamic ads? Select the most complete answer. Sitelinks with description, callouts, vCard. Sitelinks, callouts, vCard, display link, Image, video extension. Sitelinks with description, callouts, vCard, display link, 2nd ad title. The correct answer is: Sitelinks with description, callouts, vCard. Explanation: We will update later. sincerely thank

An advertiser’s ad group has desktop ads but no mobile ads. What will appear on mobile devices?

QUESTION An advertiser’s ad group has desktop ads but no mobile ads. What will appear on mobile devices? Yandex.Direct will automatically generate mobile ads based on the desktop ad’s title and text. Nothing. The ad group has no mobile ads. A regular desktop ad will appear. The correct answer is: A regular desktop ad will …

An advertiser’s ad group has desktop ads but no mobile ads. What will appear on mobile devices? Read More »