In the Linear attribution model,

QUESTION

In the Linear attribution model,

each touchpoint in the conversion path shares equal credit for the conversion

the first touchpoint receives 100% of the credit for the conversion

the last touchpoint receives 100% of the credit for the conversion

the touchpoints closet in time to the conversion get most of the credit

The correct answer is:

each touchpoint in the conversion path shares equal credit for the conversion

In the Linear attribution model,
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