When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

QUESTION When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to: improve the Quality Score of the ad on all Google properties identify the traffic to your website that was generated by AdWords ads increase overall impressions for the ad set expectations for customers who are …

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to: Read More »

True or false? Content is only used during the attract and delight stages of the inbound methodology.

QUESTION True or false? Content is only used during the attract and delight stages of the inbound methodology. True False The correct answer is: False Explanation: Content is only used during the attract and convert stages of the inbound methodology. To attract a customer towards your product, you have to give him/her something of very …

True or false? Content is only used during the attract and delight stages of the inbound methodology. Read More »

An advertiser that uses ad scheduling has a custom bid adjustment for 9pm-12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?

QUESTION An advertiser that uses ad scheduling has a custom bid adjustment for 9pm-12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights? USD$0.70 USD$0.33 USD$0.03 USD$0.30 The correct answer is: USD$0.70 Explanation: Same here. Just simple math. Why google thinks …

An advertiser that uses ad scheduling has a custom bid adjustment for 9pm-12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights? Read More »

An advertiser is charged for viewing a TrueView in-display ad when someone:

QUESTION An advertiser is charged for viewing a TrueView in-display ad when someone: watches the entire ad watches a TrueView in-stream ad after watching a TrueView indisplay ad clicks and views the first frame of the video shares the ad The correct answer is: clicks and views the first frame of the video Explanation: Your …

An advertiser is charged for viewing a TrueView in-display ad when someone: Read More »

____ ads can show on YouTube search results before they’re approved, but they can’t run on YouTube or the Google Display Network until fully reviewed and approved.

QUESTION ____ ads can show on YouTube search results before they’re approved, but they can’t run on YouTube or the Google Display Network until fully reviewed and approved. Approved Eligible Paused Disapproved The correct answer is: Eligible Explanation: Eligible ads can run on Google search pages before they’re approved, but won’t be shown to people …

____ ads can show on YouTube search results before they’re approved, but they can’t run on YouTube or the Google Display Network until fully reviewed and approved. Read More »

“Credit content from other people by mentioning their username in the caption or by tagging it in the photo”. On which social network is this advice most relevant?

QUESTION “Credit content from other people by mentioning their username in the caption or by tagging it in the photo”. On which social network is this advice most relevant? Twitter Pinterest LinkedIn Instagram The correct answer is: Instagram Explanation: We will update later. sincerely thank

True or false? It is not important to personalize the website experience for specific user segments.

QUESTION True or false? It is not important to personalize the website experience for specific user segments. True – All users have the same challenges and need to see the same content on the site. True – It’s better to give everyone a uniform message and content as they often not sure what they are …

True or false? It is not important to personalize the website experience for specific user segments. Read More »

Ron has asked the employees to start using HubSpot. Tom “stars” his favorite contact properties, and they now appear on the contact’s overview page he sees when he navigates to an individual contact record. Will April and Leslie see the same “starred” properties when they view a contact’s profile?

QUESTION Ron has asked the employees to start using HubSpot. Tom “stars” his favorite contact properties, and they now appear on the contact’s overview page he sees when he navigates to an individual contact record. Will April and Leslie see the same “starred” properties when they view a contact’s profile? A) No – The starred …

Ron has asked the employees to start using HubSpot. Tom “stars” his favorite contact properties, and they now appear on the contact’s overview page he sees when he navigates to an individual contact record. Will April and Leslie see the same “starred” properties when they view a contact’s profile? Read More »

What is social listening?

QUESTION What is social listening? The step you take to have conversations with individuals talking about your industry, brand, products, and services. The method of actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more. How you track, analyze, and respond to conversations across the internet. A method of changing …

What is social listening? Read More »

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

QUESTION Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina? Filter 1: exclude Peru or Bolivia Filter 1: include Brazil or Argentina Filter 1: include Brazil > Filter 2: include Argentina Filter 1: include Argentina > Filter 2: include Brazil The correct answer is: Filter 1: include …

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina? Read More »

When using the overview module to learn about your metrics data in Hootsuite Analytics, it automatically analyzes BOTH the time period you select AND the corresponding time period before that. For example, if you select the previous 7 days, Overview will automatically pull data from the previous 14 days. Why would this be a benefit?

QUESTION When using the overview module to learn about your metrics data in Hootsuite Analytics, it automatically analyzes BOTH the time period you select AND the corresponding time period before that. For example, if you select the previous 7 days, Overview will automatically pull data from the previous 14 days. Why would this be a …

When using the overview module to learn about your metrics data in Hootsuite Analytics, it automatically analyzes BOTH the time period you select AND the corresponding time period before that. For example, if you select the previous 7 days, Overview will automatically pull data from the previous 14 days. Why would this be a benefit? Read More »

What option will ensure/increase the chances that your ad is approved?

QUESTION What option will ensure/increase the chances that your ad is approved? A) The landing page is under construction. B) The landing page generates a pop up survey. C) The landing page includes more than one of your keywords. D) The landing page is not relevant to the ad text and keywords. The correct answer …

What option will ensure/increase the chances that your ad is approved? Read More »

Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

QUESTION Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? A Pay people to link back to your site B Write some great content they will find useful C Ensure your staff link back to your site D …

Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? Read More »

An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies?

QUESTION An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies? Cheap, cheap, cheap monitors 20-70% off LCD monitors BUY affordable LCDs **Free** shipping on LCDs The correct answer is: 20-70% off LCD monitors Explanation: …

An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies? Read More »

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

QUESTION Which bidding strategy should Sara use if her goal is to get more people to call her local catering business? Cost-per-view (CPV) Cost-per-thousand-impressions (CPM) Cost-per-click (CPC) Cost-per-acquisition (CPA) The correct answer is: Cost-per-acquisition (CPA) Explanation: Target cost-per-acquisition (CPA) is an automated bid strategy that lets you tell AdWords the amount that you’re willing to …

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business? Read More »