What is an advantage of sharing a Board with a colleague rather than sending them a static analytics report?

QUESTION What is an advantage of sharing a Board with a colleague rather than sending them a static analytics report? A) boards include a qualitative analysis report indicating what you should do more of (and less of) B) boards analyze a team member’s Hootsuite activity (engagement, publishing) to pull out the metrics that are most …

What is an advantage of sharing a Board with a colleague rather than sending them a static analytics report? Read More »

You can add a ‘+’ modifier in front of broad match keywords to…

QUESTION You can add a ‘+’ modifier in front of broad match keywords to… specify that someone’s search must include certain words or their close variations indicate that this keyword should be dynamically inserted into your ad text. only trigger ads when the Google+ social extension is available. overrides negative keywords with an explicit positive …

You can add a ‘+’ modifier in front of broad match keywords to… Read More »

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

QUESTION When setting up an AdWords account, choose your currency and permanent time zone carefully because: A) time zone and currency will impact ad position B) these cannot be changed once you have set up your account C) ads are only served in countries using the same currency as your account D) by default, ads …

When setting up an AdWords account, choose your currency and permanent time zone carefully because: Read More »

A ____ can manage all aspects of the organization such as adding team members and social networks, creating teams such as Marketing, Sales and Recruitment, adding seats to the Hootsuite Organization, and managing billing functions.

QUESTION A ____ can manage all aspects of the organization such as adding team members and social networks, creating teams such as Marketing, Sales and Recruitment, adding seats to the Hootsuite Organization, and managing billing functions.  A)  gold star team member  B)  team admin  C)  software engineer  D)  board of directors  E)  super admin The …

A ____ can manage all aspects of the organization such as adding team members and social networks, creating teams such as Marketing, Sales and Recruitment, adding seats to the Hootsuite Organization, and managing billing functions. Read More »

Exact Match Impression Share metrics:

QUESTION Exact Match Impression Share metrics: A) are available for both Search and Display Network campaigns. B) summarize impression share statistics for all keywords currently set to exact match. C) calculate impression share as if all keywords were set to exact match. D) are only available at the account level. The correct answer is: Explanation:

Why should you avoid focusing on collecting as much data as possible?

QUESTION Why should you avoid focusing on collecting as much data as possible? Vast quantities of data will take a long time to process Large amounts of data are harder to store online The right information, at the right time, is more valuable Spreadsheets have a limit on the amount of information they can store …

Why should you avoid focusing on collecting as much data as possible? Read More »

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

QUESTION A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default? Google Analytics does not keep track of sessions by default The visitor’s session expires after 5 minutes of inactivity The visitor’s session expires after 30 minutes of inactivity The visitor’s session expires …

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default? Read More »

When creating a presentation based on lots of data, what principle should you bear in mind?

QUESTION When creating a presentation based on lots of data, what principle should you bear in mind? Show all the information available, to give your audience as much context as possible Tailor your approach to your audience in order to tell a better story Stick to visual graphics only, as everyone will prefer this presentation …

When creating a presentation based on lots of data, what principle should you bear in mind? Read More »

An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:

QUESTION An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display: A) a page of the top-selling dresses for all seasons. B) a catalog of all dresses available on the website. C) several colors …

An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display: Read More »

Only ____ can invite new members to your Hootsuite Organization, so be certain these individuals have the time to add new employees as they are onboarded

QUESTION Only ____ can invite new members to your Hootsuite Organization, so be certain these individuals have the time to add new employees as they are onboarded A) an authorized Hootsuite representative B) gold star team members C) super admins and admins D) platinum and gold team members E) team admins The correct answer is: …

Only ____ can invite new members to your Hootsuite Organization, so be certain these individuals have the time to add new employees as they are onboarded Read More »

Which of the following would prevent URL destination goal conversions from being recorded?

QUESTION Which of the following would prevent URL destination goal conversions from being recorded? The match type in the goal definition is incorrect There was a misspelling in the URL of the goal definition All of these answers apply No URL destination goals have been defined The tracking code is missing from the conversion page …

Which of the following would prevent URL destination goal conversions from being recorded? Read More »