QUESTION What is an advantage of sharing a Board with a colleague rather than sending them a static analytics report? A) boards include a qualitative analysis report indicating what you should do more of (and less of) B) boards analyze a team member’s Hootsuite activity (engagement, publishing) to pull out the metrics that are most …
QUESTION You can add a ‘+’ modifier in front of broad match keywords to… specify that someone’s search must include certain words or their close variations indicate that this keyword should be dynamically inserted into your ad text. only trigger ads when the Google+ social extension is available. overrides negative keywords with an explicit positive …
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QUESTION Your Multi-Channel Funnel reports have no data. What is the most likely reason? A) You are not using Google Tag Manager B) You are not using Content Experiments C) You haven’t set up Goals Funnels D) You haven’t implemented Goals or Ecommerce E) You haven’t enabled demographic data The correct answer is: Explanation:
QUESTION When setting up an AdWords account, choose your currency and permanent time zone carefully because: A) time zone and currency will impact ad position B) these cannot be changed once you have set up your account C) ads are only served in countries using the same currency as your account D) by default, ads …
QUESTION A ____ can manage all aspects of the organization such as adding team members and social networks, creating teams such as Marketing, Sales and Recruitment, adding seats to the Hootsuite Organization, and managing billing functions. A) gold star team member B) team admin C) software engineer D) board of directors E) super admin The …
QUESTION Exact Match Impression Share metrics: A) are available for both Search and Display Network campaigns. B) summarize impression share statistics for all keywords currently set to exact match. C) calculate impression share as if all keywords were set to exact match. D) are only available at the account level. The correct answer is: Explanation:
QUESTION All of the following are smart lists that are created when a new persona is built in HubSpot EXCEPT: A) [Persona Name] Persona – Customers B) [Persona Name] Persona – SQLs C) [Persona Name] Persona – Leads D) [Persona Name] Persona – MQLs The correct answer is: Explanation: We will update later. sincerely thank
QUESTION Why should you avoid focusing on collecting as much data as possible? Vast quantities of data will take a long time to process Large amounts of data are harder to store online The right information, at the right time, is more valuable Spreadsheets have a limit on the amount of information they can store …
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QUESTION A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default? Google Analytics does not keep track of sessions by default The visitor’s session expires after 5 minutes of inactivity The visitor’s session expires after 30 minutes of inactivity The visitor’s session expires …
QUESTION When creating a presentation based on lots of data, what principle should you bear in mind? Show all the information available, to give your audience as much context as possible Tailor your approach to your audience in order to tell a better story Stick to visual graphics only, as everyone will prefer this presentation …
QUESTION Which are required components of an ad group running on the Search Network? A) Frequency capping, daily budget, ad scheduling B) Placements, keywords, network targeting C) Default bid, position preference, placements D) Text ad, keywords, default bid The correct answer is: D) Text ad, keywords, default bid Explanation: We will update later. sincerely thank
QUESTION An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display: A) a page of the top-selling dresses for all seasons. B) a catalog of all dresses available on the website. C) several colors …
QUESTION All of the following are chapters that make up a complete buyer persona story EXCEPT: A) Excerpts from job interviews B) Job and demographic information C) What a day in their life look like D) Common objections to products and services The correct answer is: Explanation: We will update later. sincerely thank
QUESTION Only ____ can invite new members to your Hootsuite Organization, so be certain these individuals have the time to add new employees as they are onboarded A) an authorized Hootsuite representative B) gold star team members C) super admins and admins D) platinum and gold team members E) team admins The correct answer is: …
QUESTION What are custom tasks in the Calendar tool? A) A library of typical tasks to help with content creation B) Tasks that allow you to assign content creation to a co-worker C) Tasks that are customizable “to-do” assignments that can be associated with a contact D) Tasks that note which marketing actions you made …
QUESTION Which is a factor that Google uses to target ads to users based on physical location? A) Language preferences B) Internet Protocol (IP) address C) Operating system D) Telephone number The correct answer is: B) Internet Protocol (IP) address Explanation: We will update later. sincerely thank
QUESTION Which of the following would prevent URL destination goal conversions from being recorded? The match type in the goal definition is incorrect There was a misspelling in the URL of the goal definition All of these answers apply No URL destination goals have been defined The tracking code is missing from the conversion page …