What is the most important reason for why marketing and sales should share the same goal(s)?

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QUESTION

What is the most important reason for why marketing and sales should share the same goal(s)?

Alignment around goals makes it less expensive to run an organization.

Alignment around goals reduces the number of employees necessary to hit revenue goals.

Alignment around goals makes it easier for the company to manage employees.

Alignment around goals puts an emphasis on collaboration and holds marketing and sales accountable to each other.

The correct answer is:

Alignment around goals puts an emphasis on collaboration and holds marketing and sales accountable to each other.

What is the most important reason for why marketing and sales should share the same goal(s)?
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