What is the most important thing to consider when optimising a search engine marketing campaign?

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QUESTION

What is the most important thing to consider when optimising a search engine marketing campaign?

A Increasing the bid for the keywords you are targeting

B Increasing the relevance of the keywords, ads, and landing page

C Adding lots of keywords to the campaign to get more traffic

D Continually changing the ad copy

The correct answer is:

B Increasing the relevance of the keywords, ads, and landing page

What is the most important thing to consider when optimising a search engine marketing campaign?
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