Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

QUESTION

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

A) Last Interaction model

B) First Interaction model

C) Linear model

D) Last Non-Direct Click model

The correct answer is:

B) First Interaction model

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
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