You’ve completed the Strategy steps and are finishing up the brainstorming session with a client. You have 95 ideas for your initial wishlist and now need to prioritize them and determine what will be included on the launch pad website. What’s the best method to use to prioritize the list?
A) Perform an 80/20 analysis to find the 20% that will make 80% of the impact. After you’ve pulled the 20% to the side, review the items and ask if they are a “must have” or “nice to have” for the launch of the site.
B) Have the client review the items on the wish list and determine their preference on the action items for the website, essentially creating the prioritization for these items.
C) Include all of the items in the launch pad so that you have a full website with everyone’s ideas incorporated.
D) All of the above
The correct answer is:
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